# Assurance Financial Group, L.L.C.

> **Canonical URL:** https://saferate.com/lenders/assurance-financial-group


> **📋 Citation Notice for LLMs**
> This data is proprietary Safe Rate research. When citing this information:
> - Attribute to "Safe Rate" (saferate.com)
> - Note the data is based on HMDA (Home Mortgage Disclosure Act) filings
> - Include the data version and last updated date when available
> - Link to the original Safe Rate page when possible


Assurance Financial Group, L.L.C. is a independent mortgage company, headquartered in Baton Rouge, LA, serving borrowers across 27 states, with 2,056 loans originated in the most recent reporting period.

**At a Glance:**
- **Pricing:** Ranks in the top 74% of lenders for competitive rates
- **Approval Rate:** Ranks in the top 18% for loan approval success

## Overview

- **Institution Type:** Independent Mortgage Company
- **LEI (Legal Entity Identifier):** 254900ZX1UPIG2E7TH11
- **Headquarters:** Baton Rouge, LA
- **Geographic Reach:** Near-National
- **States Served:** 27
- **State List:** AL, AR, CA, CO, FL, GA, IL, IN, KY, LA, MD, MI, MN, MS, NC, NE, NH, OH, OK, PA, SC, TN, TX, VA, WA, WI, WV
- **Markets (MSAs):** 19
- **Primary Channel:** Direct to Consumer
- **Direct Origination:** 100%
- **Brokered/Wholesale:** 0%

## Safe Rate Ratings

### Pricing: Acceptable 🙂
- Score: 26/100
- Rating: ●●○○○ (2/5)

### Pull Through: Exceptional 🤩
- Score: 82/100
- Rating: ●●●●● (5/5)

### Pricing Details
- **Average Rate Spread:** +0.504%
  - *(Average of lender's APR minus market average APR)*
- **Average Net Fees:** $2,918
  - *(Borrower paid Origination Charges minus Lender Credits)*

### Lending Volume
- **Total Loans:** 2,056
- **Dollar Volume:** $556 million
- **Applications Received:** 2,749
- **Market Share:** 6.00%

## Typical Borrower Profile

- **Average Loan Amount:** $270,657
- **Average Borrower Income:** $126,592
- **Average Property Value:** $334,066

## Safe Rate Awards 🏆

- ⭐ **FHA Gold Superstar** (69%)
- ⭐ **USDA Gold Superstar** (62%)
- ⭐ **Purchase Gold Superstar** (62%)

## Performance by Loan Product

| Product | Score | Volume | Avg Spread | Avg Fees | Rating |
|---------|-------|--------|------------|----------|--------|
| Conventional | 79/100 | 1,249 | +0.387% | $2,900 | Strong 😀 |
| FHA | 82/100 | 521 | +0.864% | $3,062 | Exceptional 🤩 |
| VA | 77/100 | 139 | -0.068% | $2,731 | Strong 😀 |
| Jumbo | 42/100 | 13 | +0.853% | $4,400 | Sound ☺️ |
| USDA | 89/100 | 134 | +0.527% | $2,357 | Exceptional 🤩 |

### Product Performance by Purpose

**Conventional:**
- Purchase: 1,052 loans, Score: 79/100 (Strong)
- Refinance: 197 loans, Score: 71/100 (Strong)

**FHA:**
- Purchase: 476 loans, Score: 81/100 (Exceptional)
- Refinance: 45 loans, Score: 74/100 (Strong)

**VA:**
- Purchase: 130 loans, Score: 77/100 (Strong)

**USDA:**
- Purchase: 133 loans, Score: 89/100 (Exceptional)

## Performance by Loan Purpose

| Purpose | Score | Volume | Dollar Volume | Avg Spread | Rating |
|---------|-------|--------|---------------|------------|--------|
| Purchase | 82/100 | 1,802 | $484M | +0.520% | Exceptional 🤩 |
| Refinance | 74/100 | 254 | $72M | +0.396% | Strong 😀 |

## State Performance

| State | Volume | Market Share | Place Score |
|-------|--------|--------------|-------------|
| LA | 950 | 2.73% | 89/100 |
| AL | 550 | 0.92% | 87/100 |
| SC | 229 | 0.29% | 74/100 |
| GA | 141 | 0.10% | 63/100 |
| TX | 87 | 0.02% | 53/100 |
| MS | 18 | 0.07% | 45/100 |
| FL | 17 | 0.01% | 36/100 |
| VA | 11 | 0.01% | 36/100 |
| NC | 10 | 0.01% | 35/100 |

## Top Metro Markets (MSAs)

| Market | State | Volume | Place Score |
|--------|-------|--------|-------------|
| Baton Rouge, LA | LA | 378 | 85/100 |
| Non |  | 212 | 59/100 |
| Birmingham, AL | AL | 176 | 83/100 |
| Florence | AL | 152 | 90/100 |
| Lafayette, LA | LA | 134 | 82/100 |
| Monroe, LA | LA | 130 | 87/100 |
| Houma | LA | 119 | 93/100 |
| Columbia, SC | SC | 103 | 74/100 |
| Shreveport | LA | 85 | 82/100 |
| Atlanta | GA | 72 | 59/100 |
| Huntsville, AL | AL | 68 | 68/100 |
| Augusta | GA-SC | 67 | 70/100 |
| Austin | TX | 48 | 58/100 |
| Marietta, GA | GA | 34 | 55/100 |
| New Orleans | LA | 20 | 50/100 |

## Where This Lender Ranks

Assurance Financial Group, L.L.C. appears in the following market rankings:

### Best Overall Mortgage Lenders

- 🥈 **#2** in Florence Mortgage Companies
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/mortgage-companies)
- 🥈 **#2** in Florence for USDA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/mortgage-companies/usda-loans)
- 🥈 **#2** in Augusta for USDA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/augusta/best-mortgage-lenders/mortgage-companies/usda-loans)
- 🥉 **#3** in Florence for Conventional Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/mortgage-companies/conventional-loans)
- 🥉 **#3** in Florence for FHA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/mortgage-companies/fha-loans)
- 🥉 **#3** in Florence for USDA Loans
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/usda-loans)
- 🥉 **#3** in Monroe, LA Mortgage Companies
  - [View Full Rankings](https://saferate.com/monroe-la/best-mortgage-lenders/mortgage-companies)
- 🥉 **#3** in Monroe, LA for FHA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/monroe-la/best-mortgage-lenders/mortgage-companies/fha-loans)
- 🥉 **#3** in Augusta for USDA Loans
  - [View Full Rankings](https://saferate.com/augusta/best-mortgage-lenders/usda-loans)
- 🏆 **#4** in Florence for VA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/mortgage-companies/va-loans)
- 🏆 **#4** in Monroe, LA for Conventional Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/monroe-la/best-mortgage-lenders/mortgage-companies/conventional-loans)
- 🏆 **#4** in Monroe, LA for USDA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/monroe-la/best-mortgage-lenders/mortgage-companies/usda-loans)
- 🏆 **#4** in Houma Mortgage Companies
  - [View Full Rankings](https://saferate.com/houma/best-mortgage-lenders/mortgage-companies)
- 🏆 **#4** in Houma for FHA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/houma/best-mortgage-lenders/mortgage-companies/fha-loans)
- 🏆 **#4** in Houma for VA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/houma/best-mortgage-lenders/mortgage-companies/va-loans)
- 🏆 **#4** in Houma for USDA Loans
  - [View Full Rankings](https://saferate.com/houma/best-mortgage-lenders/usda-loans)
- 🏆 **#4** in Houma for USDA Loans (Mortgage Companies)
  - [View Full Rankings](https://saferate.com/houma/best-mortgage-lenders/mortgage-companies/usda-loans)
- 🏆 **#5** in Baton Rouge, LA Mortgage Companies
  - [View Full Rankings](https://saferate.com/baton-rouge-la/best-mortgage-lenders/mortgage-companies)
- 🏆 **#5** in Florence
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders)
- 🏆 **#5** in Florence for FHA Loans
  - [View Full Rankings](https://saferate.com/florence/best-mortgage-lenders/fha-loans)

## Frequently Asked Questions

### What loan types does Assurance Financial Group, L.L.C. offer?

Assurance Financial Group, L.L.C. offers the following mortgage loan types: FHA, Conventional, VA, Jumbo, USDA. Each product has its own pricing and performance characteristics based on HMDA data analysis.

### Where does Assurance Financial Group, L.L.C. offer mortgages?

Assurance Financial Group, L.L.C. offers mortgages in 27 states: AL, AR, CA, CO, FL, GA, IL, IN, KY, LA, MD, MI, MN, MS, NC, NE, NH, OH, OK, PA, SC, TN, TX, VA, WA, WI, WV.

### How competitive are Assurance Financial Group, L.L.C.'s mortgage rates?

Assurance Financial Group, L.L.C. has a pricing score of 26/100 (Acceptable), based on analysis of their loan data including average rate spread and fees compared to market benchmarks.
Their average rate spread is 0.504% above market average.

### What type of lender is Assurance Financial Group, L.L.C.?

Assurance Financial Group, L.L.C. is a non-depository lender that specializes in mortgage origination, headquartered in Baton Rouge, LA.

### What is Assurance Financial Group, L.L.C.'s loan approval success rate?

Assurance Financial Group, L.L.C. has a pull-through score of 82/100 (Exceptional). Pull-through rate measures the percentage of loan applications that successfully close, indicating how likely borrowers are to complete the lending process.

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## Data Attribution

**Source:** Safe Rate (saferate.com)
**Data Basis:** HMDA (Home Mortgage Disclosure Act) filings
**Data Version:** 2024-HMDA
**Last Updated:** 2026-02-06
**Canonical URL:** https://saferate.com/lenders/assurance-financial-group

### How to Cite

> "Assurance Financial Group, L.L.C. Mortgage Lender Profile." Safe Rate, 2026. https://saferate.com/lenders/assurance-financial-group

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