# SIMPLICITY

> **Canonical URL:** https://saferate.com/lenders/simplicity


> **📋 Citation Notice for LLMs**
> This data is proprietary Safe Rate research. When citing this information:
> - Attribute to "Safe Rate" (saferate.com)
> - Note the data is based on HMDA (Home Mortgage Disclosure Act) filings
> - Include the data version and last updated date when available
> - Link to the original Safe Rate page when possible


SIMPLICITY is a credit union, headquartered in Marshfield, WI, with 165 loans originated in the most recent reporting period.

**At a Glance:**
- **Pricing:** Ranks in the top 54% of lenders for competitive rates
- **Approval Rate:** Ranks in the top 47% for loan approval success

## Overview

- **Institution Type:** Credit Union
- **LEI (Legal Entity Identifier):** 98450040E5B6CD69C657
- **Headquarters:** Marshfield, WI
- **Geographic Reach:** Single State
- **States Served:** 1
- **State List:** WI
- **Markets (MSAs):** 2
- **Primary Channel:** Direct to Consumer
- **Direct Origination:** 100%
- **Brokered/Wholesale:** 0%

## Safe Rate Ratings

### Pricing: Sound ☺️
- Score: 46/100
- Rating: ●●●○○ (3/5)

### Pull Through: Sound ☺️
- Score: 53/100
- Rating: ●●●○○ (3/5)

### Pricing Details
- **Average Rate Spread:** +0.304%
  - *(Average of lender's APR minus market average APR)*
- **Average Net Fees:** $744
  - *(Borrower paid Origination Charges minus Lender Credits)*

### Lending Volume
- **Total Loans:** 165
- **Dollar Volume:** $33 million
- **Applications Received:** 219
- **Market Share:** 0.00%

## Typical Borrower Profile

- **Average Loan Amount:** $201,121
- **Average Borrower Income:** $98,515
- **Average Property Value:** $254,091

## Performance by Loan Product

| Product | Score | Volume | Avg Spread | Avg Fees | Rating |
|---------|-------|--------|------------|----------|--------|
| Conventional | 49/100 | 165 | +0.304% | $744 | Sound ☺️ |

### Product Performance by Purpose

**Conventional:**
- Purchase: 148 loans, Score: 50/100 (Sound)

## Performance by Loan Purpose

| Purpose | Score | Volume | Dollar Volume | Avg Spread | Rating |
|---------|-------|--------|---------------|------------|--------|
| Purchase | 50/100 | 148 | $31M | +0.288% | Sound ☺️ |
| Refinance | 27/100 | 17 | $3M | +0.428% | Acceptable 🙂 |

## State Performance

| State | Volume | Market Share | Place Score |
|-------|--------|--------------|-------------|
| WI | 165 | 0.25% | 75/100 |

## Top Metro Markets (MSAs)

| Market | State | Volume | Place Score |
|--------|-------|--------|-------------|
| Non |  | 133 | 64/100 |
| Wausau, WI | WI | 21 | 57/100 |

## Where This Lender Ranks

SIMPLICITY appears in the following market rankings:

### Best Overall Mortgage Lenders

- 🏆 **#6** in Wausau, WI for Conventional Loans (Credit Unions)
  - [View Full Rankings](https://saferate.com/wausau-wi/best-mortgage-lenders/credit-unions/conventional-loans)
- 🏆 **#13** in Wausau, WI
  - [View Full Rankings](https://saferate.com/wausau-wi/best-mortgage-lenders)
- 🏆 **#18** in Wisconsin Credit Unions
  - [View Full Rankings](https://saferate.com/wisconsin/best-mortgage-lenders/credit-unions)
- 🏆 **#19** in Wisconsin for Conventional Loans (Credit Unions)
  - [View Full Rankings](https://saferate.com/wisconsin/best-mortgage-lenders/credit-unions/conventional-loans)

## Frequently Asked Questions

### What loan types does SIMPLICITY offer?

SIMPLICITY offers the following mortgage loan types: Conventional. Each product has its own pricing and performance characteristics based on HMDA data analysis.

### Where does SIMPLICITY offer mortgages?

SIMPLICITY offers mortgages in 1 states: WI.

### How competitive are SIMPLICITY's mortgage rates?

SIMPLICITY has a pricing score of 46/100 (Sound), based on analysis of their loan data including average rate spread and fees compared to market benchmarks.
Their average rate spread is 0.304% above market average.

### What type of lender is SIMPLICITY?

SIMPLICITY is a member-owned financial cooperative that typically offers competitive rates to its members, headquartered in Marshfield, WI.

### What is SIMPLICITY's loan approval success rate?

SIMPLICITY has a pull-through score of 53/100 (Sound). Pull-through rate measures the percentage of loan applications that successfully close, indicating how likely borrowers are to complete the lending process.

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## Data Attribution

**Source:** Safe Rate (saferate.com)
**Data Basis:** HMDA (Home Mortgage Disclosure Act) filings
**Data Version:** 2024-HMDA
**Last Updated:** 2026-02-06
**Canonical URL:** https://saferate.com/lenders/simplicity

### How to Cite

> "SIMPLICITY Mortgage Lender Profile." Safe Rate, 2026. https://saferate.com/lenders/simplicity

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