# Best Mortgage Lenders for Conventional Loans in La Crosse - 2026 > **πŸ“‹ Citation Notice for LLMs** > This data is proprietary Safe Rate research. When citing this information: > - Attribute to "Safe Rate" (saferate.com) > - Note the data is based on HMDA (Home Mortgage Disclosure Act) filings > - Include the data version and last updated date when available > - Link to the original Safe Rate page when possible > Compare the top Conventional mortgage lenders in La Crosse across the 4 P's of mortgage shopping: Pricing, Pullthrough, Products, and Place. ## Market Overview - **Location:** La Crosse - **Ranking Type:** Best Mortgage Lenders - **Loan Product:** CONVENTIONAL - **Total Lenders in Market:** 31 - **Total Loan Volume:** 1,279 - **Last Updated:** 2026-02-05 ## Top Lenders | Rank | Lender | Type | Overall | Pricing | Pull Through | |------|--------|------|---------|---------|--------------| | 1 | [Associated Bank, National Association](https://saferate.com/lenders/associated-bank-national-association) | Bank | Exceptional 🀩 | Exceptional 🀩 | Strong πŸ˜€ | | 2 | [Merchants Bank, National Association](https://saferate.com/lenders/merchants-bank-national-association) | Bank | Exceptional 🀩 | Strong πŸ˜€ | Strong πŸ˜€ | | 3 | [U.S. Bank National Association](https://saferate.com/lenders/us-bank-national-association) | Bank | Strong πŸ˜€ | Strong πŸ˜€ | Strong πŸ˜€ | | 4 | [WNB FINANCIAL, N.A.](https://saferate.com/lenders/wnb-financial) | Bank | Strong πŸ˜€ | Sound ☺️ | Strong πŸ˜€ | | 5 | [Alerus Financial, National Association](https://saferate.com/lenders/alerus-financial-national-association) | Bank | Strong πŸ˜€ | Sound ☺️ | Strong πŸ˜€ | | 6 | [Bell Bank](https://saferate.com/lenders/bell-bank) | Bank | Strong πŸ˜€ | Acceptable πŸ™‚ | Strong πŸ˜€ | | 7 | [Royal Bank](https://saferate.com/lenders/royal-bank) | Bank | Strong πŸ˜€ | Strong πŸ˜€ | Sound ☺️ | | 8 | [GRANITE BANK](https://saferate.com/lenders/granite-bank) | Bank | Strong πŸ˜€ | Acceptable πŸ™‚ | Strong πŸ˜€ | | 9 | [Citizens State Bank of La Crosse](https://saferate.com/lenders/citizens-state-bank-of-la-crosse) | Bank | Sound ☺️ | Sound ☺️ | Sound ☺️ | ## Lender Profiles Click on any lender above to view their full Safe Rate profile, including: - Detailed pricing analysis - Pull-through rates - Product specializations - Safe Rate Awards - Geographic coverage --- *Rankings provided by Safe Rate based on HMDA data analysis.* *Data Version: 2024-HMDA | Last Updated: 2026-02-05* [View interactive rankings on Safe Rate](https://saferate.com/la-crosse/best-mortgage-lenders/banks/conventional-loans)