# Best Mortgage Lenders for Conventional Loans in La Crosse - 2026


> **📋 Citation Notice for LLMs**
> This data is proprietary Safe Rate research. When citing this information:
> - Attribute to "Safe Rate" (saferate.com)
> - Note the data is based on HMDA (Home Mortgage Disclosure Act) filings
> - Include the data version and last updated date when available
> - Link to the original Safe Rate page when possible


> Compare the top Conventional mortgage lenders in La Crosse across the 4 P's of mortgage shopping: Pricing, Pullthrough, Products, and Place.

## Market Overview

- **Location:** La Crosse
- **Ranking Type:** Best Mortgage Lenders
- **Loan Product:** CONVENTIONAL
- **Total Lenders in Market:** 31
- **Total Loan Volume:** 1,279
- **Last Updated:** 2026-02-05

## Top Lenders

| Rank | Lender | Type | Overall | Pricing | Pull Through |
|------|--------|------|---------|---------|--------------|
| 1 | [Associated Bank, National Association](https://saferate.com/lenders/associated-bank-national-association) | Bank | Exceptional 🤩 | Exceptional 🤩 | Strong 😀 |
| 2 | [ALTRA Federal Credit Union](https://saferate.com/lenders/altra-federal-credit-union) | Credit Union | Exceptional 🤩 | Sound ☺️ | Exceptional 🤩 |
| 3 | [Merchants Bank, National Association](https://saferate.com/lenders/merchants-bank-national-association) | Bank | Exceptional 🤩 | Strong 😀 | Strong 😀 |
| 4 | [University of Wisconsin Credit Union](https://saferate.com/lenders/university-of-wisconsin-credit-union) | Credit Union | Strong 😀 | Strong 😀 | Strong 😀 |
| 5 | [U.S. Bank National Association](https://saferate.com/lenders/us-bank-national-association) | Bank | Strong 😀 | Strong 😀 | Strong 😀 |
| 6 | [Servion, Inc.](https://saferate.com/lenders/servion) | Independent Mortgage Company | Strong 😀 | Sound ☺️ | Strong 😀 |
| 7 | [Westby Co-op Credit Union](https://saferate.com/lenders/westby-co-op-credit-union) | Credit Union | Strong 😀 | Strong 😀 | Strong 😀 |
| 8 | [ROCKET MORTGAGE, LLC](https://saferate.com/lenders/rocket-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Exceptional 🤩 |
| 9 | [UNITED WHOLESALE MORTGAGE, LLC](https://saferate.com/lenders/united-wholesale-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Exceptional 🤩 |
| 10 | [WNB FINANCIAL, N.A.](https://saferate.com/lenders/wnb-financial) | Bank | Strong 😀 | Sound ☺️ | Strong 😀 |
| 11 | [Alerus Financial, National Association](https://saferate.com/lenders/alerus-financial-national-association) | Bank | Strong 😀 | Sound ☺️ | Strong 😀 |
| 12 | [UNION HOME MORTGAGE CORP.](https://saferate.com/lenders/union-home-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 13 | [CROSSCOUNTRY MORTGAGE, LLC](https://saferate.com/lenders/crosscountry-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 14 | [FAIRWAY INDEPENDENT MORTGAGE CORPORATION](https://saferate.com/lenders/fairway-independent-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 15 | [FIRST COLONY MORTGAGE CORPORATION](https://saferate.com/lenders/first-colony-mortgage) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 16 | [Bell Bank](https://saferate.com/lenders/bell-bank) | Bank | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 17 | [Royal Bank](https://saferate.com/lenders/royal-bank) | Bank | Strong 😀 | Strong 😀 | Sound ☺️ |
| 18 | [GRANITE BANK](https://saferate.com/lenders/granite-bank) | Bank | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 19 | [DAS Acquisition Company, LLC](https://saferate.com/lenders/das-acquisition-company) | Independent Mortgage Company | Strong 😀 | Acceptable 🙂 | Strong 😀 |
| 20 | [CO-OP Credit Union](https://saferate.com/lenders/co-op-credit-union) | Credit Union | Sound ☺️ | Acceptable 🙂 | Strong 😀 |
| 21 | [EVERETT FINANCIAL, INC.](https://saferate.com/lenders/everett-financial) | Independent Mortgage Company | Sound ☺️ | Mediocre 😐 | Strong 😀 |
| 22 | [1st Community Credit Union](https://saferate.com/lenders/1st-community-credit-union) | Independent Mortgage Company | Sound ☺️ | Sound ☺️ | Sound ☺️ |
| 23 | [Citizens State Bank of La Crosse](https://saferate.com/lenders/citizens-state-bank-of-la-crosse) | Bank | Sound ☺️ | Sound ☺️ | Sound ☺️ |
| 24 | [CONSUMER REAL ESTATE FINANCE CO.](https://saferate.com/lenders/consumer-real-estate-finance) | Independent Mortgage Company | Sound ☺️ | N/A | Sound ☺️ |
| 25 | [MARINE CREDIT UNION](https://saferate.com/lenders/marine-credit-union) | Credit Union | Sound ☺️ | Mediocre 😐 | Sound ☺️ |

## Lender Profiles

Click on any lender above to view their full Safe Rate profile, including:
- Detailed pricing analysis
- Pull-through rates
- Product specializations
- Safe Rate Awards
- Geographic coverage

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*Rankings provided by Safe Rate based on HMDA data analysis.*
*Data Version: 2024-HMDA | Last Updated: 2026-02-05*

[View interactive rankings on Safe Rate](https://saferate.com/la-crosse/best-mortgage-lenders/conventional-loans)