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1ST Priority Mortgage

Independent Mortgage CompanyWilliamsville, NYHQDirectReviews near you on Google

We analyzed every closed loan from 1ST Priority Mortgage 1.5k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA
Place
Strong
4/5
Regional · 11 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

Explore another lender or local market

Report Card

1ST Priority Mortgage performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+22.8 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Strong
Top 40% of lenders
VA
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Acceptable
Bottom 40% of lenders
By Location· Geographic coverage
Geographic Reach
Regional · 12 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume1,283
Mix86.6%
Spread
+0.214%Above
Fees
$2,314Fees
FHA Loans
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume144
Mix9.7%
Spread
+0.485%Above
Fees
$2,099Fees
VA Loans
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume46
Mix3.1%
Spread
-0.266%Below
Fees
$2,373Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume1,457
Mix98.4%
Spread
+0.229%Above
Fees
$2,289Fees
Refinance
Overall
Acceptable
Product
Acceptable
Pricing
Sound
Pull Through
Acceptable
Volume24
Mix1.6%
Spread
+0.167%Above
Fees
$2,884Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,481
Applications
1,790
Volume
$420 million
Pricing & Closing
Avg Rate Spread
+0.228%
vs. market APOR
Avg Net Fees
$2,298
Origination − Credits
Pullthrough Rate
82.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$284,169
Avg Borrower Income
$129,878
Avg Property Value
$361,799

Geographic Coverage

Geographic Performance

Metro Areas
11
markets with activity
States Served
5
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

5
5 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast4
CTNJNYPA
South1
FL

Top Metro Areas by Place Specialization Score

Volume 439Mix 29.64% of portfolio
88/100
Exceptional
2© Vmanjr · CC BY-SA 3.0
Binghamton, NYMetro
Volume 100Mix 6.75% of portfolio
81/100
Exceptional
Volume 258Mix 17.42% of portfolio
77/100
Strong
4© Dllu · CC BY-SA 4.0
New York, NY-NJMetro
Volume 164Mix 11.07% of portfolio
71/100
Strong
Volume 63Mix 4.25% of portfolio
69/100
Strong
6© Dicklyon · CC BY-SA 4.0
Nassau County, NYMetro
Volume 91Mix 6.14% of portfolio
66/100
Strong
Volume 62Mix 4.19% of portfolio
64/100
Strong
Volume 22Mix 1.49% of portfolio
60/100
Sound
Volume 40Mix 2.70% of portfolio
56/100
Sound
Volume 36Mix 2.43% of portfolio
50/100
Sound
Showing 10 of 11 metro areas

Top States by Place Specialization Score

New York
New York
1
New YorkState
Volume 1,401Mix 94.60% of portfolio
91/100
Exceptional
New Jersey
New Jersey
2
New JerseyState
Volume 55Mix 3.71% of portfolio
56/100
Sound
Connecticut
Connecticut
3
ConnecticutState
Volume 10Mix 0.68% of portfolio
38/100
Acceptable
Florida
Florida
4
FloridaState
Volume 11Mix 0.74% of portfolio
33/100
Acceptable

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.