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We analyzed every closed loan from A + Mortgage Services — 488 loans across 532 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA
Place
Sound
3/5
Regional · 4 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
Purchase
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Strong pull through performance
- Particularly strong in Conventional and VA loans
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Report Card
A + Mortgage Services performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+29.9 bps above market avg
4/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
447 loans · 0.33% above market
Strong
Top 40% of lenders
4/5
FHA
11 loans · 0.38% above market
Sound
Top 60% of lenders
3/5
VA
26 loans · 0.29% below market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
439 loans · 0.30% above market
Strong
Top 40% of lenders
4/5
Refinance
49 loans
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Regional · 5 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 447 | 91.6% | +0.333%Above | $1,332Fees | ||||
FHA Loans | — | — | 11 | 2.3% | +0.380%Above | $1,806Fees | ||
VA Loans | — | 26 | 5.3% | -0.289%Below | $1,171Fees |
Conventional
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume447
Mix91.6%
Spread
+0.333%Above
Fees
$1,332Fees
FHA Loans
OverallSound
ProductSound
Pricing—
Pull Through—
Volume11
Mix2.3%
Spread
+0.380%Above
Fees
$1,806Fees
VA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughExceptional
Volume26
Mix5.3%
Spread
-0.289%Below
Fees
$1,171Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 439 | 90.0% | +0.299%Above | $1,389Fees | ||||
Refinance | — | 49 | 10.0% | — | — |
Purchase
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume439
Mix90.0%
Spread
+0.299%Above
Fees
$1,389Fees
Refinance
OverallStrong
ProductSound
Pricing—
Pull ThroughStrong
Volume49
Mix10.0%
Spread—
Fees—
At a Glance
Lender Overview
Lending Activity
Loans Originated
488
Applications
532
Volume
$169 million
Pricing & Closing
Avg Rate Spread
+0.299%
vs. market APOR
Avg Net Fees
$1,389
Origination − Credits
Pullthrough Rate
91.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$346,496
Avg Borrower Income
$171,549
Avg Property Value
$459,016
Geographic Coverage
Geographic Performance
Metro Areas
4
markets with activity
States Served
3
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
3Full-year 2024 · HMDALoans originated
All statesNone
Midwest1
WI
South2
FLNC
Top Metro Areas by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps: Pricing, Product, Pull-Through, Place, and Promptness. Promptness measures how quickly a lender answers real shopper quote requests; a lender with none measured yet is counted at an estimate.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary Safe Rate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Looking for a different lender?
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.