A

Advance Financial Group, LLC

Independent Mortgage CompanySUFFOLK, VADirect to Consumer

We analyzed every closed loan from Advance Financial Group 479 loans across 602 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo
Place
Exceptional
Regional · 1 mkts

Shopping for a Mortgage?

Save Advance Financial Group or ask our AI assistant to explore your options.

Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in FHA and VA and Jumbo loans

Things to Think About

  • Pricing may be below industry average
  • Higher than average fees ($4,243)

Explore another lender or local market

Report Card

Advance Financial Group, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+9.6 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Acceptable
Near industry average
Bottom 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Regional2 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Sound
Acceptable
Sound
20041.8%
+0.222%Above
$4,247Fees
FHA Loans
Sound
Strong
Acceptable
Strong
8818.4%
+0.383%Above
$3,882Fees
VA Loans
Sound
Strong
Acceptable
Exceptional
16734.9%
-0.336%Below
$4,105Fees
Jumbo Loans
Strong
Strong
Strong
204.2%
+0.434%Above
$7,447Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Acceptable
Strong
46496.9%
+0.102%Above
$4,200Fees
Refinance
Acceptable
Acceptable
Acceptable
153.1%
-0.052%Below
$5,186Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
479
Applications
602
Volume
$195 million
Pricing & Closing
Avg Rate Spread
+0.096%
vs. market APOR
Avg Net Fees
$4,243
Origination − Credits
Pullthrough Rate
79.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$408,549
Avg Borrower Income
$156,044
Avg Property Value
$487,359

Geographic Coverage

Geographic Performance

Metro Areas
1
States Served
4
We count Washington DC as a state
Avg Place Specialization
Exceptional

States with Loan Originations

FLNCPAVA

Top Metro Areas by Place Specialization Score

1
Virginia Beach, VA-NCMSA
Volume: 442Mix: 92.28%of portfolio
Place
Exceptional

Top States by Place Specialization Score

1
VAState
Volume: 432Mix: 90.19%of portfolio
Place
Exceptional
2
NCState
Volume: 43Mix: 8.98%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of Advance Financial Group, LLC?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.