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ALLIANCE CREDIT UNION

Credit Union|LUBBOCK, TX|Multi-Region
Loans Originated
839
Applications
1,176
Volume
$206 million
Offers loans directly to consumers
Overall Pricing
Exceptional
Overall Pull Through
Strong
Safe Rate AwardsConventional SuperstarFHA SuperstarVA SuperstarPurchase Superstar

Pricing and Pullthrough Overview

Average Rate Spread
+0.168%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$1,175
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
71.3%
Percentage of applications that result in closed loans

Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

Report Card

ALLIANCE CREDIT UNION performance at a glance

CategoryRatingGradeDetails
Pricing
Rate competitiveness
ExceptionalMarket Leader
Pull Through
Closing Strength
StrongHighly Competitive
Products
Loan Type Specialists
Specialization score by loan product
Conventional
StrongHighly Competitive
FHA
StrongHighly Competitive
VA
StrongHighly Competitive
USDA
SoundIndustry Standard
Purpose
Reason specialization
Specialization score by loan purpose
Purchase
StrongHighly Competitive
Refinance
StrongHighly Competitive
Places
Geographic coverage
StrongMulti-Regional · 4 metro areas · 6 states
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)

Typical Borrower Profile

Average Loan Amount
$246,573
Average Borrower Income
$140,391
Average Property Value
$290,948

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Exceptional
Strong
55966.6%+0.192%$925
FHA Loans
Strong
Strong
Exceptional
Strong
23528.0%+0.204%$1,392
VA Loans
Strong
Strong
Strong
Strong
344.1%-0.513%$2,733
USDA Loans
Sound
Sound
N/A
N/A
101.2%-0.019%$1,648

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Exceptional
Strong
79594.8%+0.165%$1,173
Refinance
Strong
Strong
N/A
Strong
445.2%+0.263%$1,249

Geographic Coverage

Metro Areas
3
States Served
6
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ARGAMINMTNTX

Top Metro Areas by Place Specialization Score

1
Lubbock, TX, TXMSA
Volume: 584Mix: 69.61%
Place Specialization
Exceptional
2
Amarillo, TX, TXMSA
Volume: 170Mix: 20.26%
Place Specialization
Exceptional
3
Dallas, TXMSA
Volume: 14Mix: 1.67%
Place Specialization
Sound

Top States by Place Specialization Score

1
TXState
Volume: 832Mix: 99.17%
Place Specialization
Exceptional

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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