We analyzed every closed loan from Ally Bank — 2.5k loans across 5k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Acceptable
2/5
closing strength
Product
Strong
4/5
Conventional · Jumbo
Place
Sound
3/5
National · 49 mkts
Awards
Jumbo
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Particularly strong in Conventional and Jumbo loans
- Nationwide availability with consistent service
Things to Think About
- Pull through efficiency is below industry average
Explore another lender or local market
Report Card
Ally Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+14.7 bps above market avg
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
Jumbo
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Sound
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
National · 50 markets
Sound
Top 60% of lenders
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 2,401 | 97.5% | +0.147%Above | $1,870Fees | ||||
Jumbo Loans | 62 | 2.5% | +0.128%Above | $32Credit |
Conventional
OverallSound
ProductStrong
PricingStrong
Pull ThroughMediocre
Volume2,401
Mix97.5%
Spread
+0.147%Above
Fees
$1,870Fees
Jumbo Loans
OverallSound
ProductStrong
PricingStrong
Pull ThroughAcceptable
Volume62
Mix2.5%
Spread
+0.128%Above
Fees
$32Credit
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 2,237 | 90.8% | +0.141%Above | $1,779Fees | ||||
Refinance | 226 | 9.2% | +0.197%Above | $2,299Fees |
Purchase
OverallSound
ProductStrong
PricingStrong
Pull ThroughAcceptable
Volume2,237
Mix90.8%
Spread
+0.141%Above
Fees
$1,779Fees
Refinance
OverallAcceptable
ProductSound
PricingSound
Pull ThroughMediocre
Volume226
Mix9.2%
Spread
+0.197%Above
Fees
$2,299Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
2,463
Applications
5,223
Volume
$895 million
Pricing & Closing
Avg Rate Spread
+0.147%
vs. market APOR
Avg Net Fees
$1,829
Origination − Credits
Pullthrough Rate
47.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$363,656
Avg Borrower Income
$167,047
Avg Property Value
$493,965
Geographic Coverage
Geographic Performance
Metro Areas
49
markets with activity
States Served
51
Includes Washington, DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
51Nationwide · all 50 states and DCNortheast9
CTMEMANHNJNYPARIVT
Midwest12
IAILINKSMIMNMONDNEOHSDWI
South17
ALARDCDEFLGAKYLAMDMSNCOKSCTNTXVAWV
West13
AKAZCACOHIIDMTNMNVORUTWAWY
Top Metro Areas by Place Specialization Score
Volume 62Mix 2.52% of portfolio
59/100
Sound
Volume 57Mix 2.31% of portfolio
55/100
Sound
Volume 35Mix 1.42% of portfolio
54/100
Sound
Volume 49Mix 1.99% of portfolio
54/100
Sound
Volume 45Mix 1.83% of portfolio
53/100
Sound
Volume 46Mix 1.87% of portfolio
53/100
Sound
Volume 29Mix 1.18% of portfolio
52/100
Sound
Volume 37Mix 1.50% of portfolio
52/100
Sound
Volume 28Mix 1.14% of portfolio
51/100
Sound
Volume 36Mix 1.46% of portfolio
51/100
SoundShowing 10 of 49 metro areas
Top States by Place Specialization Score
1
PennsylvaniaState
Volume 142Mix 5.77% of portfolio
63/100
Strong2
TexasState
Volume 205Mix 8.32% of portfolio
62/100
Strong3
North CarolinaState
Volume 158Mix 6.41% of portfolio
62/100
Strong4
FloridaState
Volume 208Mix 8.44% of portfolio
62/100
Strong5
OhioState
Volume 110Mix 4.47% of portfolio
59/100
Sound6
New JerseyState
Volume 76Mix 3.09% of portfolio
59/100
Sound7
CaliforniaState
Volume 149Mix 6.05% of portfolio
58/100
Sound8
South CarolinaState
Volume 67Mix 2.72% of portfolio
58/100
Sound9
IllinoisState
Volume 84Mix 3.41% of portfolio
58/100
Sound10
GeorgiaState
Volume 87Mix 3.53% of portfolio
57/100
SoundShowing 10 of 40 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.
Our Point System (Max 30 Points)
10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.