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American Heritage Lending, LLC

Independent Mortgage CompanyNEWARK, DEDirect to Consumer

We analyzed every closed loan from American Heritage Lending 689 loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Mediocre
vs. all lenders
Pull Through
Acceptable
closing strength
Products
Strong
Conventional · Jumbo
Place
Sound
Near-National · 18 mkts

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Safe Rate's Summary

What They Do Well

  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 134 basis points above market average
  • Higher than average fees ($5,080)
  • Pull through efficiency is below industry average

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Report Card

American Heritage Lending, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
Below peers
+133.9 bps above market avg
Pull Through
Closing strength
Acceptable
Near industry average
Bottom 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Sound
Industry Standard
Top 60% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Near-National19 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Sound
Mediocre
Acceptable
55881.0%
+1.353%Above
$5,300Fees
Jumbo Loans
Acceptable
Strong
Mediocre
Sound
13119.0%
+1.265%Above
$3,972Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Acceptable
Sound
Mediocre
Acceptable
51574.7%
+1.268%Above
$5,180Fees
Refinance
Acceptable
Sound
Mediocre
Acceptable
17425.3%
+1.512%Above
$4,836Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
689
Applications
1,327
Volume
$384 million
Pricing & Closing
Avg Rate Spread
+1.339%
vs. market APOR
Avg Net Fees
$5,080
Origination − Credits
Pullthrough Rate
51.9%
Applications → Closed
Typical Borrower
Avg Loan Amount
$558,222
Avg Borrower Income
$425,627
Avg Property Value
$780,515

Geographic Coverage

Geographic Performance

Metro Areas
18
States Served
38
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Myrtle Beach, SCMSA
Volume: 38Mix: 5.52%of portfolio
Place
Strong
2
Fort Lauderdale, FLMSA
Volume: 33Mix: 4.79%of portfolio
Place
Sound
3
Los Angeles, CAMSA
Volume: 28Mix: 4.06%of portfolio
Place
Sound
4
Miami, FLMSA
Volume: 23Mix: 3.34%of portfolio
Place
Sound
5
West Palm Beach, FLMSA
Volume: 19Mix: 2.76%of portfolio
Place
Sound
6
Orlando, FLMSA
Volume: 23Mix: 3.34%of portfolio
Place
Sound
7
Houston, TXMSA
Volume: 22Mix: 3.19%of portfolio
Place
Sound
8
San Diego, CAMSA
Volume: 17Mix: 2.47%of portfolio
Place
Sound
9
Riverside, CAMSA
Volume: 19Mix: 2.76%of portfolio
Place
Sound
10
Charlotte, NC-SCMSA
Volume: 15Mix: 2.18%of portfolio
Place
Sound
Showing 10 of 18 metro areas

Top States by Place Specialization Score

1
FLState
Volume: 186Mix: 27.00%of portfolio
Place
Strong
2
SCState
Volume: 52Mix: 7.55%of portfolio
Place
Sound
3
CAState
Volume: 90Mix: 13.06%of portfolio
Place
Sound
4
TXState
Volume: 77Mix: 11.18%of portfolio
Place
Sound
5
CTState
Volume: 24Mix: 3.48%of portfolio
Place
Sound
6
MAState
Volume: 24Mix: 3.48%of portfolio
Place
Sound
7
COState
Volume: 24Mix: 3.48%of portfolio
Place
Sound
8
NCState
Volume: 27Mix: 3.92%of portfolio
Place
Sound
9
GAState
Volume: 22Mix: 3.19%of portfolio
Place
Sound
10
MIState
Volume: 19Mix: 2.76%of portfolio
Place
Sound
Showing 10 of 13 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.