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Assurance Financial Group, L.L.C.

Independent Mortgage CompanyBaton Rouge, LADirect to Consumer

We analyzed every closed loan from Assurance Financial Group 2.1k loans across 3k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Near-National · 18 mkts
Safe Rate AwardsFHA Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 50 basis points above market average

Explore another lender or local market

Report Card

Assurance Financial Group, L.L.C. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+50.4 bps above market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Exceptional
Market Leader
Top 20% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Sound
Industry Standard
Top 60% of lenders
USDA
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Near-National19 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Strong
Acceptable
Strong
1,24960.7%
+0.387%Above
$2,900Fees
FHA Loans
Strong
Exceptional
Acceptable
Exceptional
52125.3%
+0.864%Above
$3,062Fees
VA Loans
Sound
Strong
Acceptable
Strong
1396.8%
-0.068%Below
$2,731Fees
Jumbo Loans
Acceptable
Sound
Acceptable
130.6%
+0.853%Above
$4,400Fees
USDA Loans
Sound
Exceptional
Acceptable
Strong
1346.5%
+0.527%Above
$2,357Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Exceptional
Acceptable
Strong
1,80287.6%
+0.520%Above
$2,951Fees
Refinance
Sound
Strong
Mediocre
Strong
25412.4%
+0.396%Above
$2,703Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,056
Applications
2,749
Volume
$556 million
Pricing & Closing
Avg Rate Spread
+0.504%
vs. market APOR
Avg Net Fees
$2,918
Origination − Credits
Pullthrough Rate
74.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$270,657
Avg Borrower Income
$126,592
Avg Property Value
$334,066

Geographic Coverage

Geographic Performance

Metro Areas
18
States Served
27
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Houma, LAMSA
Volume: 119Mix: 5.79%of portfolio
Place
Exceptional
2
Florence, ALMSA
Volume: 152Mix: 7.39%of portfolio
Place
Exceptional
3
Monroe, LA, LAMSA
Volume: 130Mix: 6.32%of portfolio
Place
Exceptional
4
Baton Rouge, LA, LAMSA
Volume: 378Mix: 18.39%of portfolio
Place
Exceptional
5
Birmingham, AL, ALMSA
Volume: 176Mix: 8.56%of portfolio
Place
Exceptional
6
Shreveport, LAMSA
Volume: 85Mix: 4.13%of portfolio
Place
Exceptional
7
Lafayette, LA, LAMSA
Volume: 134Mix: 6.52%of portfolio
Place
Exceptional
8
Columbia, SC, SCMSA
Volume: 103Mix: 5.01%of portfolio
Place
Strong
9
Augusta, GA-SCMSA
Volume: 67Mix: 3.26%of portfolio
Place
Strong
10
Huntsville, AL, ALMSA
Volume: 68Mix: 3.31%of portfolio
Place
Strong
Showing 10 of 18 metro areas

Top States by Place Specialization Score

1
LAState
Volume: 950Mix: 46.21%of portfolio
Place
Exceptional
2
ALState
Volume: 550Mix: 26.75%of portfolio
Place
Exceptional
3
SCState
Volume: 229Mix: 11.14%of portfolio
Place
Strong
4
GAState
Volume: 141Mix: 6.86%of portfolio
Place
Strong
5
TXState
Volume: 87Mix: 4.23%of portfolio
Place
Sound
6
MSState
Volume: 18Mix: 0.88%of portfolio
Place
Sound
7
VAState
Volume: 11Mix: 0.54%of portfolio
Place
Acceptable
8
FLState
Volume: 17Mix: 0.83%of portfolio
Place
Acceptable
9
NCState
Volume: 10Mix: 0.49%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.