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AFG

Assurance Financial Group

Independent Mortgage CompanyBaton Rouge, LAHQDirectReviews near you on Google

We analyzed every closed loan from Assurance Financial Group 2.1k loans across 3k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Near-National · 18 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
USDA Superstar
USDA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 50 basis points above market average

Explore another lender or local market

Report Card

Assurance Financial Group performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+50.4 bps above market avg
Pull Through
Closing strength
Exceptional
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Strong
Top 40% of lenders
Jumbo
Sound
Top 60% of lenders
USDA
Exceptional
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 20% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Near-National · 19 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume1,249
Mix60.7%
Spread
+0.387%Above
Fees
$2,900Fees
FHA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Exceptional
Volume521
Mix25.3%
Spread
+0.864%Above
Fees
$3,062Fees
VA Loans
Overall
Strong
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume139
Mix6.8%
Spread
-0.068%Below
Fees
$2,731Fees
Jumbo Loans
Overall
Acceptable
Product
Sound
Pricing
Pull Through
Acceptable
Volume13
Mix0.6%
Spread
+0.853%Above
Fees
$4,400Fees
USDA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume134
Mix6.5%
Spread
+0.527%Above
Fees
$2,357Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume1,802
Mix87.6%
Spread
+0.520%Above
Fees
$2,951Fees
Refinance
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Strong
Volume254
Mix12.4%
Spread
+0.396%Above
Fees
$2,703Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,056
Applications
2,749
Volume
$556 million
Pricing & Closing
Avg Rate Spread
+0.504%
vs. market APOR
Avg Net Fees
$2,918
Origination − Credits
Pullthrough Rate
74.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$270,657
Avg Borrower Income
$126,592
Avg Property Value
$334,066

Geographic Coverage

Geographic Performance

Metro Areas
18
markets with activity
States Served
27
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

27
27 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast2
NHPA
Midwest7
ILINMIMNNEOHWI
South15
ALARFLGAKYLAMDMSNCOKSCTNTXVAWV
West3
CACOWA

Top Metro Areas by Place Specialization Score

Volume 119Mix 5.79% of portfolio
93/100
Exceptional
Volume 152Mix 7.39% of portfolio
90/100
Exceptional
Volume 130Mix 6.32% of portfolio
87/100
Exceptional
Volume 378Mix 18.39% of portfolio
85/100
Exceptional
5© Eric in SF · CC BY-SA 3.0
Birmingham, ALMetro
Volume 176Mix 8.56% of portfolio
83/100
Exceptional
Volume 85Mix 4.13% of portfolio
82/100
Exceptional
Volume 134Mix 6.52% of portfolio
82/100
Exceptional
Volume 103Mix 5.01% of portfolio
74/100
Strong
9© c_live_lee · CC0
Augusta, GA-SCMetro
Volume 67Mix 3.26% of portfolio
70/100
Strong
Volume 68Mix 3.31% of portfolio
68/100
Strong
Showing 10 of 18 metro areas

Top States by Place Specialization Score

Louisiana
Louisiana
1
LouisianaState
Volume 950Mix 46.21% of portfolio
89/100
Exceptional
Alabama
Alabama
2
AlabamaState
Volume 550Mix 26.75% of portfolio
87/100
Exceptional
South Carolina
South Carolina
3
South CarolinaState
Volume 229Mix 11.14% of portfolio
74/100
Strong
Georgia
Georgia
4
GeorgiaState
Volume 141Mix 6.86% of portfolio
63/100
Strong
Texas
Texas
5
TexasState
Volume 87Mix 4.23% of portfolio
53/100
Sound
Mississippi
Mississippi
6
MississippiState
Volume 18Mix 0.88% of portfolio
45/100
Sound
Virginia
Virginia
7
VirginiaState
Volume 11Mix 0.54% of portfolio
36/100
Acceptable
Florida
Florida
8
FloridaState
Volume 17Mix 0.83% of portfolio
36/100
Acceptable
North Carolina
North Carolina
9
North CarolinaState
Volume 10Mix 0.49% of portfolio
35/100
Acceptable

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.