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BankFirst Financial Services

BankColumbus, MSDirect to Consumer

We analyzed every closed loan from Bankfirst Financial Services 441 loans across 577 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional
Place
Strong
Multi-Region · 5 mkts

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA loans

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Report Card

BankFirst Financial Services performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
N/A
No peer data
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional6 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
31571.4%
FHA Loans
Strong
Strong
Strong
10724.3%

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
31671.7%
Refinance
Sound
Sound
Strong
12528.3%

At a Glance

Lender Overview

Lending Activity
Loans Originated
441
Applications
577
Volume
$110 million
Typical Borrower
Avg Loan Amount
$251,508
Avg Borrower Income
$133,546
Avg Property Value
$359,263

Geographic Coverage

Geographic Performance

Metro Areas
5
States Served
7
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ALCAFLINLAMSTN

Top Metro Areas by Place Specialization Score

1
Tuscaloosa, AL, ALMSA
Volume: 94Mix: 21.32%of portfolio
Place
Strong
2
Hattiesburg, MS, MSMSA
Volume: 26Mix: 5.90%of portfolio
Place
Strong
3
Jackson, MS, MSMSA
Volume: 33Mix: 7.48%of portfolio
Place
Strong
4
Memphis, TNMSA
Volume: 30Mix: 6.80%of portfolio
Place
Sound
5
Birmingham, AL, ALMSA
Volume: 14Mix: 3.17%of portfolio
Place
Sound

Top States by Place Specialization Score

1
MSState
Volume: 258Mix: 58.50%of portfolio
Place
Exceptional
2
ALState
Volume: 172Mix: 39.00%of portfolio
Place
Strong

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.