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BankPlus

BankBelzoni, MSDirect to Consumer

We analyzed every closed loan from Bankplus 1.2k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
Multi-Region · 14 mkts
Safe Rate AwardsConventional SuperstarFHA SuperstarVA SuperstarPurchase SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans

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Report Card

BankPlus performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+9.9 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
USDA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional15 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
Strong
91578.5%
+0.142%Above
$1,471Fees
FHA Loans
Strong
Strong
Exceptional
Sound
1149.8%
+0.136%Above
$877Fees
VA Loans
Strong
Strong
Exceptional
Strong
665.7%
-0.478%Below
$306Fees
Jumbo Loans
Strong
Strong
Strong
514.4%
+0.139%Above
$4,736Fees
USDA Loans
Strong
Strong
Strong
191.6%
-0.082%Below
$1,035Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Sound
94080.7%
+0.090%Above
$1,370Fees
Refinance
Strong
Strong
Sound
Strong
22519.3%
+0.150%Above
$1,374Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,165
Applications
1,705
Volume
$394 million
Pricing & Closing
Avg Rate Spread
+0.099%
vs. market APOR
Avg Net Fees
$1,371
Origination − Credits
Pullthrough Rate
68.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$338,845
Avg Borrower Income
$230,942
Avg Property Value
$465,979

Geographic Coverage

Geographic Performance

Metro Areas
14
States Served
14
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Jackson, MS, MSMSA
Volume: 318Mix: 27.30%of portfolio
Place
Exceptional
2
Crestview, FLMSA
Volume: 96Mix: 8.24%of portfolio
Place
Exceptional
3
Mobile, AL, ALMSA
Volume: 54Mix: 4.64%of portfolio
Place
Strong
4
Dothan, AL, ALMSA
Volume: 27Mix: 2.32%of portfolio
Place
Strong
5
Daphne, ALMSA
Volume: 40Mix: 3.43%of portfolio
Place
Strong
6
New Orleans, LAMSA
Volume: 37Mix: 3.18%of portfolio
Place
Strong
7
Memphis, TNMSA
Volume: 41Mix: 3.52%of portfolio
Place
Sound
8
Panama City, FLMSA
Volume: 21Mix: 1.80%of portfolio
Place
Sound
9
Pensacola, FLMSA
Volume: 16Mix: 1.37%of portfolio
Place
Sound
10
Hammond, LA, LAMSA
Volume: 10Mix: 0.86%of portfolio
Place
Sound
Showing 10 of 14 metro areas

Top States by Place Specialization Score

1
MSState
Volume: 753Mix: 64.64%of portfolio
Place
Exceptional
2
ALState
Volume: 158Mix: 13.56%of portfolio
Place
Strong
3
LAState
Volume: 75Mix: 6.44%of portfolio
Place
Strong
4
FLState
Volume: 142Mix: 12.19%of portfolio
Place
Strong
5
TNState
Volume: 15Mix: 1.29%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.