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Centennial Bank

BankConway, ARDirect to Consumer

We analyzed every closed loan from Centennial Bank 1.9k loans across 3k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Sound
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
Multi-Region · 20 mkts
Safe Rate AwardsFHA SuperstarVA Superstar

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Safe Rate's Summary

What They Do Well

  • Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans

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Report Card

Centennial Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
+37.2 bps above market avg
Pull Through
Closing strength
Sound
Industry Standard
Top 60% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
USDA
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional21 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Strong
Sound
Sound
1,30870.3%
+0.392%Above
$1,743Fees
FHA Loans
Strong
Strong
Strong
Sound
31216.8%
+0.465%Above
$1,985Fees
VA Loans
Strong
Strong
Sound
Strong
1156.2%
-0.275%Below
$2,064Fees
Jumbo Loans
Sound
Strong
Sound
814.4%
+0.515%Above
$1,153Fees
USDA Loans
Strong
Exceptional
Sound
442.4%
+0.266%Above
$1,561Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Sound
Sound
1,72993.0%
+0.361%Above
$1,761Fees
Refinance
Sound
Strong
Acceptable
Sound
1317.0%
+0.507%Above
$2,073Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,860
Applications
3,324
Volume
$642 million
Pricing & Closing
Avg Rate Spread
+0.372%
vs. market APOR
Avg Net Fees
$1,787
Origination − Credits
Pullthrough Rate
56.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$345,602
Avg Borrower Income
$152,749
Avg Property Value
$457,699

Geographic Coverage

Geographic Performance

Metro Areas
20
States Served
20
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Little Rock, ARMSA
Volume: 241Mix: 12.96%of portfolio
Place
Exceptional
2
Fayetteville, ARMSA
Volume: 418Mix: 22.47%of portfolio
Place
Exceptional
3
Jonesboro, AR, ARMSA
Volume: 47Mix: 2.53%of portfolio
Place
Exceptional
4
Panama City, FLMSA
Volume: 93Mix: 5.00%of portfolio
Place
Strong
5
Amarillo, TX, TXMSA
Volume: 67Mix: 3.60%of portfolio
Place
Strong
6
Dallas, TXMSA
Volume: 120Mix: 6.45%of portfolio
Place
Strong
7
Tallahassee, FL, FLMSA
Volume: 41Mix: 2.20%of portfolio
Place
Strong
8
Fort Worth, TXMSA
Volume: 69Mix: 3.71%of portfolio
Place
Strong
9
Crestview, FLMSA
Volume: 37Mix: 1.99%of portfolio
Place
Strong
10
Houston, TXMSA
Volume: 69Mix: 3.71%of portfolio
Place
Sound
Showing 10 of 20 metro areas

Top States by Place Specialization Score

1
ARState
Volume: 882Mix: 47.42%of portfolio
Place
Exceptional
2
TXState
Volume: 542Mix: 29.14%of portfolio
Place
Strong
3
FLState
Volume: 379Mix: 20.38%of portfolio
Place
Strong
4
MOState
Volume: 15Mix: 0.81%of portfolio
Place
Sound
5
ALState
Volume: 13Mix: 0.70%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.