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Citizens Bank of Las Cruces
Bank|Las Cruces, NM|Regional
Loans Originated
256
Applications
289
Volume
$75 million
Offers loans directly to consumers
Overall Pricing
Strong
Overall Pull Through
Exceptional
Safe Rate Awards⭐Conventional Superstar⭐FHA Superstar⭐Purchase Superstar
Pricing and Pullthrough Overview
Average Rate Spread
+0.287%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$1,353
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
88.6%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA loans
Report Card
Citizens Bank of Las Cruces performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Strong | Highly Competitive | |
Pull Through Closing Strength | Exceptional | Market Leader | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Strong | Highly Competitive | |
VA | Strong | Highly Competitive | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Strong | Highly Competitive | |
Refinance | Sound | Industry Standard | |
Places Geographic coverage | Exceptional | Regional · 1 metro areas · 3 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$294,375
Average Borrower Income
$145,195
Average Property Value
$393,359
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Strong | Strong | Strong | Exceptional | 186 | 72.7% | +0.285% | $1,290 |
FHA Loans | Strong | Strong | Strong | Exceptional | 46 | 18.0% | +0.392% | $1,663 |
VA Loans | Strong | Strong | N/A | Exceptional | 22 | 8.6% | +0.031% | $1,149 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Strong | Strong | Strong | Exceptional | 243 | 94.9% | +0.286% | $1,371 |
Refinance | Sound | Sound | N/A | N/A | 13 | 5.1% | +0.304% | $1,041 |
Geographic Coverage
Metro Areas
1
States Served
3
We count Washington DC as a state
Avg Place Specialization
Exceptional
States with Loan Originations
AZNMTX
Top Metro Areas by Place Specialization Score
1
Las Cruces, NM, NMMSA
Volume: 237Mix: 92.58%
Place Specialization
Exceptional
Top States by Place Specialization Score
1
NMState
Volume: 247Mix: 96.48%
Place Specialization
Exceptional
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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