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Citizens Equity First

Credit UnionPeoria, ILDirect to Consumer

We analyzed every closed loan from Citizens Equity First 1.4k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Exceptional
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
Conventional · Jumbo
Place
Sound
Near-National · 9 mkts
Safe Rate Awards💎Conventional Champion💎Purchase ChampionJumbo SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Nationwide availability with consistent service

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Report Card

Citizens Equity First performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Market Leader
+3.9 bps above market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
Jumbo
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Near-National10 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Exceptional
Exceptional
Exceptional
Exceptional
1,40598.3%
+0.044%Above
$4Fees
Jumbo Loans
Strong
Sound
Exceptional
Sound
241.7%
-0.227%Below
$80Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Exceptional
Exceptional
Exceptional
Strong
1,24086.8%
+0.011%Above
$2Fees
Refinance
Strong
Strong
Exceptional
Strong
18913.2%
+0.221%Above
$21Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,429
Applications
1,732
Volume
$314 million
Pricing & Closing
Avg Rate Spread
+0.039%
vs. market APOR
Avg Net Fees
$5
Origination − Credits
Pullthrough Rate
82.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$219,962
Avg Borrower Income
$123,135
Avg Property Value
$297,848

Geographic Coverage

Geographic Performance

Metro Areas
9
States Served
34
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

AKALARAZCACOFLGAIAILINKSKYLAMAMIMNMOMSNCNENVNYOHPARISCTNTXVAWAWIWVWY

Top Metro Areas by Place Specialization Score

1
Peoria, IL, ILMSA
Volume: 758Mix: 53.04%of portfolio
Place
Exceptional
2
Bloomington, IL, ILMSA
Volume: 108Mix: 7.56%of portfolio
Place
Strong
3
Springfield, IL, ILMSA
Volume: 86Mix: 6.02%of portfolio
Place
Strong
4
Decatur, IL, ILMSA
Volume: 32Mix: 2.24%of portfolio
Place
Strong
5
St. Louis, MO, MO-ILMSA
Volume: 26Mix: 1.82%of portfolio
Place
Sound
6
Champaign, ILMSA
Volume: 13Mix: 0.91%of portfolio
Place
Sound
7
Oakland, CAMSA
Volume: 13Mix: 0.91%of portfolio
Place
Sound
8
Chicago, ILMSA
Volume: 16Mix: 1.12%of portfolio
Place
Sound
9
San Jose, CAMSA
Volume: 12Mix: 0.84%of portfolio
Place
Sound

Top States by Place Specialization Score

1
ILState
Volume: 1,186Mix: 83.00%of portfolio
Place
Exceptional
2
CAState
Volume: 36Mix: 2.52%of portfolio
Place
Sound
3
INState
Volume: 24Mix: 1.68%of portfolio
Place
Sound
4
TXState
Volume: 29Mix: 2.03%of portfolio
Place
Sound
5
FLState
Volume: 23Mix: 1.61%of portfolio
Place
Acceptable
6
AZState
Volume: 14Mix: 0.98%of portfolio
Place
Acceptable
7
GAState
Volume: 14Mix: 0.98%of portfolio
Place
Acceptable
8
NCState
Volume: 14Mix: 0.98%of portfolio
Place
Acceptable
9
TNState
Volume: 12Mix: 0.84%of portfolio
Place
Acceptable
10
MOState
Volume: 10Mix: 0.70%of portfolio
Place
Acceptable
Showing 10 of 11 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.