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Citizens First Bank

BankThe Villages, FLDirect to Consumer

We analyzed every closed loan from Citizens First Bank 1.9k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
Conventional · Jumbo
Place
Exceptional
Single State · 3 mkts
Safe Rate AwardsConventional SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance

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Report Card

Citizens First Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
+41.7 bps above market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
Jumbo
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Exceptional
Market Leader
Top 20% of lenders
Single State3 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Exceptional
Sound
Exceptional
1,83999.4%
+0.418%Above
$1,313Fees
Jumbo Loans
Sound
Sound
120.6%
+0.183%Above
$1,075Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Exceptional
Sound
Strong
1,78296.3%
+0.418%Above
$1,302Fees
Refinance
Sound
Strong
Acceptable
Exceptional
693.7%
+0.386%Above
$1,515Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,851
Applications
2,296
Volume
$544 million
Pricing & Closing
Avg Rate Spread
+0.417%
vs. market APOR
Avg Net Fees
$1,311
Origination − Credits
Pullthrough Rate
80.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$294,044
Avg Borrower Income
$166,550
Avg Property Value
$447,048

Geographic Coverage

Geographic Performance

Metro Areas
3
States Served
1
We count Washington DC as a state
Avg Place Specialization
Exceptional

States with Loan Originations

FL

Top Metro Areas by Place Specialization Score

1
Wildwood, FLMSA
Volume: 1,340Mix: 72.39%of portfolio
Place
Exceptional
2
Orlando, FLMSA
Volume: 451Mix: 24.37%of portfolio
Place
Exceptional
3
Ocala, FL, FLMSA
Volume: 57Mix: 3.08%of portfolio
Place
Strong

Top States by Place Specialization Score

1
FLState
Volume: 1,851Mix: 100.00%of portfolio
Place
Exceptional

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.