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Community First

Credit UnionNeenah, WIDirect to Consumer

We analyzed every closed loan from Community First 1.2k loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Exceptional
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
Conventional
Place
Exceptional
Regional · 4 mkts
Safe Rate Awards💎Conventional Champion💎Refinance ChampionPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Offers rates 33.60 basis points below market average
  • Lower than average lender fees
  • Strong pull through performance

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Report Card

Community First performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Market Leader
Rates 33.6 bps below market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Exceptional
Market Leader
Top 20% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Exceptional
Market Leader
Top 20% of lenders
Regional5 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Exceptional
Exceptional
Exceptional
Exceptional
1,15099.5%
-0.335%Below
$603Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Exceptional
Strong
65556.7%
-0.305%Below
$701Fees
Refinance
Exceptional
Exceptional
Exceptional
Exceptional
50143.3%
-0.398%Below
$410Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,156
Applications
1,414
Volume
$244 million
Pricing & Closing
Avg Rate Spread
-0.336%
vs. market APOR
Avg Net Fees
$604
Origination − Credits
Pullthrough Rate
81.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$211,401
Avg Borrower Income
$117,857
Avg Property Value
$335,502

Geographic Coverage

Geographic Performance

Metro Areas
4
States Served
3
We count Washington DC as a state
Avg Place Specialization
Exceptional

States with Loan Originations

ILMNWI

Top Metro Areas by Place Specialization Score

1
Appleton, WI, WIMSA
Volume: 471Mix: 40.74%of portfolio
Place
Exceptional
2
Oshkosh, WIMSA
Volume: 283Mix: 24.48%of portfolio
Place
Exceptional
3
Green Bay, WI, WIMSA
Volume: 131Mix: 11.33%of portfolio
Place
Exceptional
4
Fond du Lac, WI, WIMSA
Volume: 16Mix: 1.38%of portfolio
Place
Sound

Top States by Place Specialization Score

1
WIState
Volume: 1,153Mix: 99.74%of portfolio
Place
Exceptional

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.