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Emm Loans LLC

Independent Mortgage CompanyCherry Hill, NJDirect to Consumer

We analyzed every closed loan from Emm Loans 4.9k loans across 7k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Near-National · 49 mkts
Safe Rate AwardsFHA SuperstarUSDA Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Pricing may be below industry average

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Report Card

Emm Loans LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+42.4 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
FHA
Exceptional
Market Leader
Top 20% of lenders
VA
Exceptional
Market Leader
Top 20% of lenders
Jumbo
Sound
Industry Standard
Top 60% of lenders
USDA
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Near-National50 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Exceptional
Acceptable
Strong
2,96860.7%
+0.438%Above
$2,597Fees
FHA Loans
Strong
Exceptional
Sound
Strong
1,43829.4%
+0.558%Above
$2,598Fees
VA Loans
Sound
Exceptional
Acceptable
Strong
4018.2%
-0.204%Below
$2,304Fees
Jumbo Loans
Acceptable
Sound
Acceptable
230.5%
+0.578%Above
$1,812Fees
USDA Loans
Strong
Exceptional
Sound
Strong
621.3%
+0.289%Above
$2,420Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Exceptional
Acceptable
Strong
4,03882.5%
+0.430%Above
$2,591Fees
Refinance
Acceptable
Strong
Mediocre
Sound
85417.5%
+0.376%Above
$2,428Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
4,892
Applications
6,794
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+0.424%
vs. market APOR
Avg Net Fees
$2,573
Origination − Credits
Pullthrough Rate
72.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$350,589
Avg Borrower Income
$141,501
Avg Property Value
$451,192

Geographic Coverage

Geographic Performance

Metro Areas
49
States Served
37
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ALARAZCACOCTDCDEFLGAIAILINKYLAMAMDMEMIMNMSNCNHNJNYOHORPARISCTNTXVAVTWAWIWV

Top Metro Areas by Place Specialization Score

1
Manchester, NHMSA
Volume: 191Mix: 3.90%of portfolio
Place
Exceptional
2
Macon, GAMSA
Volume: 103Mix: 2.11%of portfolio
Place
Exceptional
3
Rockingham County, NHMSA
Volume: 205Mix: 4.19%of portfolio
Place
Exceptional
4
Camden, NJ, NJMSA
Volume: 246Mix: 5.03%of portfolio
Place
Strong
5
Burlington, VTMSA
Volume: 146Mix: 2.98%of portfolio
Place
Strong
6
Lebanon, PA, PAMSA
Volume: 56Mix: 1.14%of portfolio
Place
Strong
7
Jacksonville, FL, FLMSA
Volume: 193Mix: 3.95%of portfolio
Place
Strong
8
Montgomery County, PAMSA
Volume: 141Mix: 2.88%of portfolio
Place
Strong
9
Auburn, ALMSA
Volume: 56Mix: 1.14%of portfolio
Place
Strong
10
Hilton Head Island, SCMSA
Volume: 69Mix: 1.41%of portfolio
Place
Strong
Showing 10 of 49 metro areas

Top States by Place Specialization Score

1
NHState
Volume: 731Mix: 14.94%of portfolio
Place
Exceptional
2
VTState
Volume: 431Mix: 8.81%of portfolio
Place
Exceptional
3
NJState
Volume: 467Mix: 9.55%of portfolio
Place
Strong
4
PAState
Volume: 514Mix: 10.51%of portfolio
Place
Strong
5
MAState
Volume: 393Mix: 8.03%of portfolio
Place
Strong
6
FLState
Volume: 554Mix: 11.32%of portfolio
Place
Strong
7
GAState
Volume: 328Mix: 6.70%of portfolio
Place
Strong
8
MDState
Volume: 188Mix: 3.84%of portfolio
Place
Strong
9
VAState
Volume: 167Mix: 3.41%of portfolio
Place
Strong
10
ALState
Volume: 108Mix: 2.21%of portfolio
Place
Strong
Showing 10 of 30 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.