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EMM Loans

Independent Mortgage CompanyCherry Hill, NJHQDirect & WholesaleReviews near you on Google

We analyzed every closed loan from EMM Loans 4.9k loans across 7k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Near-National · 49 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
USDA Superstar
USDA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Pricing may be below industry average

Explore another lender or local market

Report Card

EMM Loans performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+42.4 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Top 20% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Exceptional
Top 20% of lenders
Jumbo
Sound
Top 60% of lenders
USDA
Exceptional
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 20% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Near-National · 50 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume2,968
Mix60.7%
Spread
+0.438%Above
Fees
$2,597Fees
FHA Loans
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume1,438
Mix29.4%
Spread
+0.558%Above
Fees
$2,598Fees
VA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume401
Mix8.2%
Spread
-0.204%Below
Fees
$2,304Fees
Jumbo Loans
Overall
Acceptable
Product
Sound
Pricing
Pull Through
Acceptable
Volume23
Mix0.5%
Spread
+0.578%Above
Fees
$1,812Fees
USDA Loans
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume62
Mix1.3%
Spread
+0.289%Above
Fees
$2,420Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume4,038
Mix82.5%
Spread
+0.430%Above
Fees
$2,591Fees
Refinance
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Sound
Volume854
Mix17.5%
Spread
+0.376%Above
Fees
$2,428Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
4,892
Applications
6,794
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+0.424%
vs. market APOR
Avg Net Fees
$2,573
Origination − Credits
Pullthrough Rate
72.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$350,589
Avg Borrower Income
$141,501
Avg Property Value
$451,192

Geographic Coverage

Geographic Performance

Metro Areas
49
markets with activity
States Served
37
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

37
37 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast9
CTMEMANHNJNYPARIVT
Midwest7
IAILINMIMNOHWI
South16
ALARDCDEFLGAKYLAMDMSNCSCTNTXVAWV
West5
AZCACOORWA

Top Metro Areas by Place Specialization Score

Volume 191Mix 3.90% of portfolio
89/100
Exceptional
Volume 103Mix 2.11% of portfolio
87/100
Exceptional
3© John Phelan · CC BY-SA 3.0
Rockingham County, NHMetro
Volume 205Mix 4.19% of portfolio
86/100
Exceptional
Volume 246Mix 5.03% of portfolio
80/100
Strong
Volume 146Mix 2.98% of portfolio
77/100
Strong
Volume 56Mix 1.14% of portfolio
74/100
Strong
7© DXR · CC BY-SA 4.0
Jacksonville, FLMetro
Volume 193Mix 3.95% of portfolio
74/100
Strong
8© Dough4872 · Public domain
Montgomery County, PAMetro
Volume 141Mix 2.88% of portfolio
74/100
Strong
Volume 56Mix 1.14% of portfolio
71/100
Strong
10© tim-johnson · CC BY 2.0
Hilton Head Island, SCMetro
Volume 69Mix 1.41% of portfolio
70/100
Strong
Showing 10 of 49 metro areas

Top States by Place Specialization Score

New Hampshire
New Hampshire
1
New HampshireState
Volume 731Mix 14.94% of portfolio
94/100
Exceptional
Vermont
Vermont
2
VermontState
Volume 431Mix 8.81% of portfolio
88/100
Exceptional
New Jersey
New Jersey
3
New JerseyState
Volume 467Mix 9.55% of portfolio
79/100
Strong
Pennsylvania
Pennsylvania
4
PennsylvaniaState
Volume 514Mix 10.51% of portfolio
77/100
Strong
Massachusetts
Massachusetts
5
MassachusettsState
Volume 393Mix 8.03% of portfolio
75/100
Strong
Florida
Florida
6
FloridaState
Volume 554Mix 11.32% of portfolio
71/100
Strong
Georgia
Georgia
7
GeorgiaState
Volume 328Mix 6.70% of portfolio
71/100
Strong
Maryland
Maryland
8
MarylandState
Volume 188Mix 3.84% of portfolio
67/100
Strong
Virginia
Virginia
9
VirginiaState
Volume 167Mix 3.41% of portfolio
65/100
Strong
Alabama
Alabama
10
AlabamaState
Volume 108Mix 2.21% of portfolio
63/100
Strong
Showing 10 of 30 states

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.