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First Bank

BankSouthern Pines, NCDirect to Consumer

We analyzed every closed loan from First Bank Nc 636 loans across 793 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Exceptional
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo
Place
Sound
Regional · 12 mkts
Safe Rate AwardsConventional SuperstarPurchase SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and Jumbo loans

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Report Card

First Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Market Leader
+5.9 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Sound
Industry Standard
Top 60% of lenders
VA
Sound
Industry Standard
Top 60% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Regional13 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Exceptional
Strong
57991.0%
+0.092%Above
$1,251Fees
FHA Loans
Sound
Sound
Sound
162.5%
+0.071%Above
$1,507Fees
VA Loans
Sound
Sound
121.9%
-0.674%Below
$697Fees
Jumbo Loans
Sound
Strong
Sound
223.5%
+0.515%Above
$137Credit

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Exceptional
Strong
57390.1%
+0.056%Above
$1,196Fees
Refinance
Strong
Sound
Exceptional
Strong
639.9%
+0.068%Above
$1,255Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
636
Applications
793
Volume
$217 million
Pricing & Closing
Avg Rate Spread
+0.059%
vs. market APOR
Avg Net Fees
$1,210
Origination − Credits
Pullthrough Rate
80.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$341,635
Avg Borrower Income
$138,876
Avg Property Value
$527,358

Geographic Coverage

Geographic Performance

Metro Areas
12
States Served
3
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

NCSCVA

Top Metro Areas by Place Specialization Score

1
Wilmington, NC, NCMSA
Volume: 112Mix: 17.61%of portfolio
Place
Exceptional
2
Pinehurst, NCMSA
Volume: 45Mix: 7.08%of portfolio
Place
Strong
3
Asheville, NC, NCMSA
Volume: 64Mix: 10.06%of portfolio
Place
Strong
4
Charlotte, NC-SCMSA
Volume: 59Mix: 9.28%of portfolio
Place
Strong
5
Greensboro, NCMSA
Volume: 38Mix: 5.97%of portfolio
Place
Strong
6
Winston, NCMSA
Volume: 35Mix: 5.50%of portfolio
Place
Strong
7
Raleigh, NCMSA
Volume: 25Mix: 3.93%of portfolio
Place
Sound
8
Florence, SC, SCMSA
Volume: 15Mix: 2.36%of portfolio
Place
Sound
9
Durham, NCMSA
Volume: 19Mix: 2.99%of portfolio
Place
Sound
10
Jacksonville, NC, NCMSA
Volume: 15Mix: 2.36%of portfolio
Place
Sound
Showing 10 of 12 metro areas

Top States by Place Specialization Score

1
NCState
Volume: 591Mix: 92.92%of portfolio
Place
Exceptional
2
SCState
Volume: 44Mix: 6.92%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.