First Equity Mortgage Incorporated
We analyzed every closed loan from First Equity Mortgage Incorporated — 1.4k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo
Place
Strong
4/5
Multi-Region · 11 mkts
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Particularly strong in Conventional and VA loans
Explore another lender or local market
Report Card
First Equity Mortgage Incorporated performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+8.0 bps above market avg
Pull Through
Closing strength
Sound
Top 60% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Sound
Top 60% of lenders
VA
Strong
Top 40% of lenders
Jumbo
Sound
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 12 markets
Strong
Top 40% of lenders
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,172 | 86.4% | +0.097%Above | $976Fees | ||||
FHA Loans | 47 | 3.5% | +0.315%Above | $980Fees | ||||
VA Loans | 125 | 9.2% | -0.297%Below | $920Fees | ||||
Jumbo Loans | — | 12 | 0.9% | +0.251%Above | $614Fees |
Conventional
OverallStrong
ProductStrong
PricingStrong
Pull ThroughSound
Volume1,172
Mix86.4%
Spread
+0.097%Above
Fees
$976Fees
FHA Loans
OverallStrong
ProductSound
PricingExceptional
Pull ThroughAcceptable
Volume47
Mix3.5%
Spread
+0.315%Above
Fees
$980Fees
VA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughSound
Volume125
Mix9.2%
Spread
-0.297%Below
Fees
$920Fees
Jumbo Loans
OverallAcceptable
ProductSound
Pricing—
Pull ThroughMediocre
Volume12
Mix0.9%
Spread
+0.251%Above
Fees
$614Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 1,349 | 99.4% | +0.080%Above | $984Fees |
Purchase
OverallStrong
ProductStrong
PricingStrong
Pull ThroughAcceptable
Volume1,349
Mix99.4%
Spread
+0.080%Above
Fees
$984Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,357
Applications
2,396
Volume
$659 million
Pricing & Closing
Avg Rate Spread
+0.080%
vs. market APOR
Avg Net Fees
$969
Origination − Credits
Pullthrough Rate
56.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$486,010
Avg Borrower Income
$213,527
Avg Property Value
$721,581
Geographic Coverage
Geographic Performance
Metro Areas
11
markets with activity
States Served
8
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
8Midwest2
INOH
South6
FLKYNCTNTXVA
Top Metro Areas by Place Specialization Score
Volume 429Mix 31.61% of portfolio
90/100
Exceptional
Volume 132Mix 9.73% of portfolio
72/100
Strong
Volume 122Mix 8.99% of portfolio
71/100
Strong
Volume 128Mix 9.43% of portfolio
70/100
Strong
Volume 148Mix 10.91% of portfolio
69/100
Strong
Volume 80Mix 5.90% of portfolio
64/100
Strong
Volume 63Mix 4.64% of portfolio
63/100
Strong
8© No machine-readable author provided. Billy Hathorn assumed (based on copyright claims). · CC BY-SA 3.0Fort Worth, TXMetro
Volume 59Mix 4.35% of portfolio
62/100
Strong
Volume 52Mix 3.83% of portfolio
61/100
Strong
Volume 53Mix 3.91% of portfolio
60/100
StrongShowing 10 of 11 metro areas
Top States by Place Specialization Score
1
KentuckyState
Volume 273Mix 20.12% of portfolio
78/100
Strong2
OhioState
Volume 284Mix 20.93% of portfolio
72/100
Strong3
TexasState
Volume 329Mix 24.24% of portfolio
70/100
Strong4
TennesseeState
Volume 133Mix 9.80% of portfolio
66/100
Strong5
IndianaState
Volume 130Mix 9.58% of portfolio
64/100
Strong6
VirginiaState
Volume 80Mix 5.90% of portfolio
60/100
Strong7
North CarolinaState
Volume 75Mix 5.53% of portfolio
56/100
Sound8
FloridaState
Volume 53Mix 3.91% of portfolio
49/100
SoundHow We Rank Lenders
Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.
Our Point System (Max 30 Points)
10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.