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FIRST EQUITY MORTGAGE INCORPORATED
Independent Mortgage Company|CINCINNATI, OH|Multi-Region
Loans Originated
1,357
Applications
2,396
Volume
$659 million
Offers loans directly to consumers
Overall Pricing
Strong
Overall Pull Through
Sound
Safe Rate Awards⭐Conventional Superstar⭐VA Superstar
Pricing and Pullthrough Overview
Average Rate Spread
+0.080%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$969
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
56.6%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Particularly strong in Conventional and VA loans
Report Card
FIRST EQUITY MORTGAGE INCORPORATED performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Strong | Highly Competitive | |
Pull Through Closing Strength | Sound | Industry Standard | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Sound | Industry Standard | |
VA | Strong | Highly Competitive | |
Jumbo | Sound | Industry Standard | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Strong | Highly Competitive | |
Places Geographic coverage | Strong | Multi-Regional · 12 metro areas · 8 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$486,010
Average Borrower Income
$213,527
Average Property Value
$721,581
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Strong | Strong | Strong | Sound | 1,172 | 86.4% | +0.097% | $976 |
FHA Loans | Sound | Sound | Exceptional | Acceptable | 47 | 3.5% | +0.315% | $980 |
VA Loans | Strong | Strong | Strong | Sound | 125 | 9.2% | -0.297% | $920 |
Jumbo Loans | Acceptable | Sound | N/A | Mediocre | 12 | 0.9% | +0.251% | $614 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Strong | Strong | Acceptable | 1,349 | 99.4% | +0.080% | $984 |
Geographic Coverage
Metro Areas
11
States Served
8
We count Washington DC as a state
Avg Place Specialization
Strong
States with Loan Originations
FLINKYNCOHTNTXVA
Top Metro Areas by Place Specialization Score
1
Cincinnati, OHMSA
Volume: 429Mix: 31.61%
Place Specialization
Exceptional
2
Nashville, TNMSA
Volume: 132Mix: 9.73%
Place Specialization
Strong
3
Cleveland, OH, OHMSA
Volume: 122Mix: 8.99%
Place Specialization
Strong
4
Indianapolis, INMSA
Volume: 128Mix: 9.43%
Place Specialization
Strong
5
Dallas, TXMSA
Volume: 148Mix: 10.91%
Place Specialization
Strong
6
Arlington, VA-WVMSA
Volume: 80Mix: 5.90%
Place Specialization
Strong
7
Austin, TXMSA
Volume: 63Mix: 4.64%
Place Specialization
Strong
8
Fort Worth, TXMSA
Volume: 59Mix: 4.35%
Place Specialization
Strong
9
Raleigh, NCMSA
Volume: 52Mix: 3.83%
Place Specialization
Strong
10
Jacksonville, FL, FLMSA
Volume: 53Mix: 3.91%
Place Specialization
Strong
Showing 10 of 11 metro areas
Top States by Place Specialization Score
1
KYState
Volume: 273Mix: 20.12%
Place Specialization
Strong
2
OHState
Volume: 284Mix: 20.93%
Place Specialization
Strong
3
TXState
Volume: 329Mix: 24.24%
Place Specialization
Strong
4
TNState
Volume: 133Mix: 9.80%
Place Specialization
Strong
5
INState
Volume: 130Mix: 9.58%
Place Specialization
Strong
6
VAState
Volume: 80Mix: 5.90%
Place Specialization
Strong
7
NCState
Volume: 75Mix: 5.53%
Place Specialization
Sound
8
FLState
Volume: 53Mix: 3.91%
Place Specialization
Sound
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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