F

First Financial Bank

BankEl Dorado, ARDirect to Consumer

First Financial Bank Ar has 273 closed loans in our dataset — fully analyzed and benchmarked against peers across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · USDA
Place
Strong
Multi-Region · 4 mkts
Safe Rate AwardsConventional SuperstarFHA SuperstarVA SuperstarRefinance Superstar

Shopping for a Mortgage?

Save First Financial Bank Ar or ask our AI assistant to explore your options.

Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in FHA and VA and USDA loans

Explore another lender or local market

Report Card

First Financial Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
+18.2 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
USDA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Sound
Industry Standard
Top 60% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional5 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Sound
Sound
Exceptional
16861.5%
+0.160%Above
$2,103Fees
FHA Loans
Strong
Strong
Strong
Strong
6925.3%
+0.413%Above
$2,202Fees
VA Loans
Strong
Strong
Sound
Strong
217.7%
-0.286%Below
$2,394Fees
USDA Loans
Strong
Strong
155.5%
+0.127%Above
$2,475Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Sound
Sound
Strong
21779.5%
+0.158%Above
$2,305Fees
Refinance
Strong
Strong
Sound
Exceptional
5620.5%
+0.267%Above
$1,656Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
273
Applications
334
Volume
$58 million
Pricing & Closing
Avg Rate Spread
+0.182%
vs. market APOR
Avg Net Fees
$2,161
Origination − Credits
Pullthrough Rate
81.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$213,425
Avg Borrower Income
$110,410
Avg Property Value
$267,821

Geographic Coverage

Geographic Performance

Metro Areas
4
States Served
7
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ALARLAMOMSNHOK

Top Metro Areas by Place Specialization Score

1
Jonesboro, AR, ARMSA
Volume: 49Mix: 17.95%of portfolio
Place
Exceptional
2
Fort Smith, AR, AR-OKMSA
Volume: 72Mix: 26.37%of portfolio
Place
Strong
3
Little Rock, ARMSA
Volume: 25Mix: 9.16%of portfolio
Place
Sound
4
Fayetteville, ARMSA
Volume: 21Mix: 7.69%of portfolio
Place
Sound

Top States by Place Specialization Score

1
ARState
Volume: 247Mix: 90.48%of portfolio
Place
Exceptional
2
MSState
Volume: 16Mix: 5.86%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of First Financial Bank?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.