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First Financial Bank

Bank|Cincinnati, OH|Multi-Region
Loans Originated
2,127
Applications
3,059
Volume
$622 million
Offers loans directly to consumers
Overall Pricing
Sound
Overall Pull Through
Strong
Safe Rate AwardsConventional SuperstarJumbo SuperstarPurchase Superstar

Pricing and Pullthrough Overview

Average Rate Spread
+0.466%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$1,489
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
69.5%
Percentage of applications that result in closed loans

Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and Jumbo loans

Report Card

First Financial Bank performance at a glance

CategoryRatingGradeDetails
Pricing
Rate competitiveness
SoundIndustry Standard
Pull Through
Closing Strength
StrongHighly Competitive
Products
Loan Type Specialists
Specialization score by loan product
Conventional
ExceptionalMarket Leader
FHA
StrongHighly Competitive
VA
SoundIndustry Standard
Jumbo
ExceptionalMarket Leader
USDA
SoundIndustry Standard
Purpose
Reason specialization
Specialization score by loan purpose
Purchase
ExceptionalMarket Leader
Refinance
StrongHighly Competitive
Places
Geographic coverage
StrongMulti-Regional · 12 metro areas · 9 states
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)

Typical Borrower Profile

Average Loan Amount
$292,485
Average Borrower Income
$134,111
Average Property Value
$366,091

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Exceptional
Sound
Strong
1,87188.0%+0.474%$1,492
FHA Loans
Sound
Strong
Sound
Sound
1095.1%+0.598%$1,657
VA Loans
Acceptable
Sound
Mediocre
Sound
231.1%+0.228%$1,669
Jumbo Loans
Strong
Exceptional
Sound
Strong
1135.3%+0.233%$1,168
USDA Loans
Acceptable
Sound
N/A
Mediocre
110.5%+0.304%$1,270

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Exceptional
Sound
Strong
1,85187.0%+0.444%$1,555
Refinance
Sound
Strong
Sound
Sound
27613.0%+0.606%$1,087

Geographic Coverage

Metro Areas
11
States Served
9
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

FLILINKYMINCOHSCSD

Top Metro Areas by Place Specialization Score

1
Louisville/Jefferson County, KY, KY-INMSA
Volume: 406Mix: 19.09%
Place Specialization
Exceptional
2
Columbus, OH, OHMSA
Volume: 453Mix: 21.30%
Place Specialization
Exceptional
3
Columbus, IN, INMSA
Volume: 104Mix: 4.89%
Place Specialization
Exceptional
4
Cincinnati, OHMSA
Volume: 326Mix: 15.33%
Place Specialization
Exceptional
5
Lake County, INMSA
Volume: 89Mix: 4.18%
Place Specialization
Strong
6
Indianapolis, INMSA
Volume: 103Mix: 4.84%
Place Specialization
Strong
7
Dayton, OHMSA
Volume: 72Mix: 3.39%
Place Specialization
Strong
8
Akron, OH, OHMSA
Volume: 41Mix: 1.93%
Place Specialization
Strong
9
Lexington, KYMSA
Volume: 25Mix: 1.18%
Place Specialization
Sound
10
Cleveland, OH, OHMSA
Volume: 26Mix: 1.22%
Place Specialization
Sound
Showing 10 of 11 metro areas

Top States by Place Specialization Score

1
KYState
Volume: 455Mix: 21.39%
Place Specialization
Exceptional
2
OHState
Volume: 914Mix: 42.97%
Place Specialization
Exceptional
3
INState
Volume: 700Mix: 32.91%
Place Specialization
Exceptional
4
ILState
Volume: 28Mix: 1.32%
Place Specialization
Sound
5
FLState
Volume: 16Mix: 0.75%
Place Specialization
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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