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First Financial Bank

BankCincinnati, OHDirect to Consumer

We analyzed every closed loan from First Financial Bank Oh 2.1k loans across 3k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Multi-Region · 11 mkts
Safe Rate AwardsConventional SuperstarJumbo SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and Jumbo loans

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Report Card

First Financial Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
+46.6 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Sound
Industry Standard
Top 60% of lenders
Jumbo
Exceptional
Market Leader
Top 20% of lenders
USDA
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional12 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Exceptional
Sound
Strong
1,87188.0%
+0.474%Above
$1,492Fees
FHA Loans
Sound
Strong
Sound
Sound
1095.1%
+0.598%Above
$1,657Fees
VA Loans
Acceptable
Sound
Mediocre
Sound
231.1%
+0.228%Above
$1,669Fees
Jumbo Loans
Strong
Exceptional
Sound
Strong
1135.3%
+0.233%Above
$1,168Fees
USDA Loans
Acceptable
Sound
Mediocre
110.5%
+0.304%Above
$1,270Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Exceptional
Sound
Strong
1,85187.0%
+0.444%Above
$1,555Fees
Refinance
Sound
Strong
Sound
Sound
27613.0%
+0.606%Above
$1,087Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,127
Applications
3,059
Volume
$622 million
Pricing & Closing
Avg Rate Spread
+0.466%
vs. market APOR
Avg Net Fees
$1,489
Origination − Credits
Pullthrough Rate
69.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$292,485
Avg Borrower Income
$134,111
Avg Property Value
$366,091

Geographic Coverage

Geographic Performance

Metro Areas
11
States Served
9
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

FLILINKYMINCOHSCSD

Top Metro Areas by Place Specialization Score

1
Louisville/Jefferson County, KY, KY-INMSA
Volume: 406Mix: 19.09%of portfolio
Place
Exceptional
2
Columbus, OH, OHMSA
Volume: 453Mix: 21.30%of portfolio
Place
Exceptional
3
Columbus, IN, INMSA
Volume: 104Mix: 4.89%of portfolio
Place
Exceptional
4
Cincinnati, OHMSA
Volume: 326Mix: 15.33%of portfolio
Place
Exceptional
5
Lake County, INMSA
Volume: 89Mix: 4.18%of portfolio
Place
Strong
6
Indianapolis, INMSA
Volume: 103Mix: 4.84%of portfolio
Place
Strong
7
Dayton, OHMSA
Volume: 72Mix: 3.39%of portfolio
Place
Strong
8
Akron, OH, OHMSA
Volume: 41Mix: 1.93%of portfolio
Place
Strong
9
Lexington, KYMSA
Volume: 25Mix: 1.18%of portfolio
Place
Sound
10
Cleveland, OH, OHMSA
Volume: 26Mix: 1.22%of portfolio
Place
Sound
Showing 10 of 11 metro areas

Top States by Place Specialization Score

1
KYState
Volume: 455Mix: 21.39%of portfolio
Place
Exceptional
2
OHState
Volume: 914Mix: 42.97%of portfolio
Place
Exceptional
3
INState
Volume: 700Mix: 32.91%of portfolio
Place
Exceptional
4
ILState
Volume: 28Mix: 1.32%of portfolio
Place
Sound
5
FLState
Volume: 16Mix: 0.75%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.