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We analyzed every closed loan from First Heritage Mortgage — 6.1k loans across 7k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Sound
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Multi-Region · 34 mkts
Safe Rate Awards💎FHA Champion⭐Conventional Superstar⭐VA Superstar⭐Purchase Superstar
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Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
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Report Card
First Heritage Mortgage, LLC performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Industry Standard +9.6 bps above market avg | |
Pull Through Closing strength | Market Leader Top 20% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Market Leader Top 20% of lenders | |
FHA | Market Leader Top 20% of lenders | |
VA | Market Leader Top 20% of lenders | |
Jumbo | Highly Competitive Top 40% of lenders | |
USDA | Highly Competitive Top 40% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Market Leader Top 20% of lenders | |
Refinance | Industry Standard Top 60% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Highly Competitive Top 40% of lenders Multi-Regional35 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 3,762 | 61.3% | +0.203%Above | $2,649Fees | ||||
FHA Loans | 1,399 | 22.8% | +0.060%Above | $2,598Fees | ||||
VA Loans | 894 | 14.6% | -0.444%Below | $2,646Fees | ||||
Jumbo Loans | 62 | 1.0% | +0.211%Above | $1,916Fees | ||||
USDA Loans | — | 25 | 0.4% | +0.097%Above | $2,359Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 6,001 | 97.7% | +0.099%Above | $2,666Fees | ||||
Refinance | 141 | 2.3% | +0.006%Above | $1,488Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
6,142
Applications
7,470
Volume
$2 billion
Pricing & Closing
Avg Rate Spread
+0.096%
vs. market APOR
Avg Net Fees
$2,629
Origination − Credits
Pullthrough Rate
82.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$420,101
Avg Borrower Income
$163,415
Avg Property Value
$519,999
Geographic Coverage
Geographic Performance
Metro Areas
34
States Served
17
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
ALCACODCDEFLGAILMDNCNJPASCTNTXVAWV
Top Metro Areas by Place Specialization Score
1
Arlington, VA-WVMSA
Volume: 1,561Mix: 25.42%of portfolio
Place
Exceptional2
Columbia, SC, SCMSA
Volume: 563Mix: 9.17%of portfolio
Place
Exceptional3
Charlottesville, VA, VAMSA
Volume: 193Mix: 3.14%of portfolio
Place
Exceptional4
Richmond, VA, VAMSA
Volume: 622Mix: 10.13%of portfolio
Place
Exceptional5
Washington, DC, DC-MDMSA
Volume: 454Mix: 7.39%of portfolio
Place
Exceptional6
Blacksburg, VAMSA
Volume: 106Mix: 1.73%of portfolio
Place
Exceptional7
Frederick, MDMSA
Volume: 272Mix: 4.43%of portfolio
Place
Exceptional8
Augusta, GA-SCMSA
Volume: 187Mix: 3.04%of portfolio
Place
Exceptional9
Spartanburg, SC, SCMSA
Volume: 115Mix: 1.87%of portfolio
Place
Strong10
Greenville, SCMSA
Volume: 149Mix: 2.43%of portfolio
Place
StrongShowing 10 of 34 metro areas
Top States by Place Specialization Score
1
VAState
Volume: 2,537Mix: 41.31%of portfolio
Place
Exceptional2
SCState
Volume: 1,089Mix: 17.73%of portfolio
Place
Exceptional3
MDState
Volume: 891Mix: 14.51%of portfolio
Place
Exceptional4
WVState
Volume: 175Mix: 2.85%of portfolio
Place
Strong5
GAState
Volume: 512Mix: 8.34%of portfolio
Place
Strong6
NCState
Volume: 385Mix: 6.27%of portfolio
Place
Strong7
FLState
Volume: 424Mix: 6.90%of portfolio
Place
Strong8
DCState
Volume: 58Mix: 0.94%of portfolio
Place
Strong9
PAState
Volume: 33Mix: 0.54%of portfolio
Place
SoundHow We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.