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First Reliance Bank

BankFlorence, SCDirect to Consumer

We analyzed every closed loan from First Reliance Bank 969 loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Multi-Region · 11 mkts
Safe Rate AwardsConventional SuperstarFHA SuperstarVA SuperstarJumbo SuperstarPurchase SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and VA and Jumbo loans

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Report Card

First Reliance Bank performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+11.1 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Sound
Industry Standard
Top 60% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
USDA
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional12 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
Exceptional
85988.6%
+0.121%Above
$1,964Fees
FHA Loans
Strong
Sound
Exceptional
Strong
262.7%
+0.253%Above
$930Fees
VA Loans
Strong
Strong
Strong
Strong
303.1%
-0.355%Below
$1,479Fees
Jumbo Loans
Strong
Strong
Strong
Strong
313.2%
+0.264%Above
$623Fees
USDA Loans
Acceptable
Sound
Acceptable
232.4%
-0.028%Below
$2,702Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Strong
85388.0%
+0.111%Above
$1,919Fees
Refinance
Strong
Strong
Strong
Strong
11612.0%
+0.115%Above
$1,818Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
969
Applications
1,149
Volume
$305 million
Pricing & Closing
Avg Rate Spread
+0.111%
vs. market APOR
Avg Net Fees
$1,906
Origination − Credits
Pullthrough Rate
84.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$314,907
Avg Borrower Income
$160,675
Avg Property Value
$450,243

Geographic Coverage

Geographic Performance

Metro Areas
11
States Served
11
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ALCAFLGAMIMTNCSCTXVAWV

Top Metro Areas by Place Specialization Score

1
Greenville, SCMSA
Volume: 227Mix: 23.43%of portfolio
Place
Exceptional
2
Florence, SC, SCMSA
Volume: 71Mix: 7.33%of portfolio
Place
Exceptional
3
Columbia, SC, SCMSA
Volume: 168Mix: 17.34%of portfolio
Place
Exceptional
4
Charleston, SCMSA
Volume: 83Mix: 8.57%of portfolio
Place
Strong
5
Myrtle Beach, SCMSA
Volume: 63Mix: 6.50%of portfolio
Place
Strong
6
Roanoke, VA, VAMSA
Volume: 31Mix: 3.20%of portfolio
Place
Strong
7
Spartanburg, SC, SCMSA
Volume: 22Mix: 2.27%of portfolio
Place
Sound
8
Lynchburg, VA, VAMSA
Volume: 19Mix: 1.96%of portfolio
Place
Sound
9
Blacksburg, VAMSA
Volume: 11Mix: 1.14%of portfolio
Place
Sound
10
Atlanta, GAMSA
Volume: 11Mix: 1.14%of portfolio
Place
Acceptable
Showing 10 of 11 metro areas

Top States by Place Specialization Score

1
SCState
Volume: 679Mix: 70.07%of portfolio
Place
Exceptional
2
VAState
Volume: 120Mix: 12.38%of portfolio
Place
Strong
3
GAState
Volume: 83Mix: 8.57%of portfolio
Place
Sound
4
NCState
Volume: 48Mix: 4.95%of portfolio
Place
Sound
5
WVState
Volume: 23Mix: 2.37%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.