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We analyzed every closed loan from Franklin Loan — 1.3k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Acceptable
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo
Place
Sound
Multi-Region · 18 mkts
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Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and Jumbo loans
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
Franklin Loan Corporation performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Near industry average +40.5 bps above market avg | |
Pull Through Closing strength | Market Leader Top 20% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Highly Competitive Top 40% of lenders | |
FHA | Highly Competitive Top 40% of lenders | |
VA | Highly Competitive Top 40% of lenders | |
Jumbo | Highly Competitive Top 40% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Highly Competitive Top 40% of lenders | |
Refinance | Highly Competitive Top 40% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Industry Standard Top 60% of lenders Multi-Regional19 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 757 | 56.5% | +0.439%Above | $3,419Fees | ||||
FHA Loans | 417 | 31.1% | +0.399%Above | $5,282Fees | ||||
VA Loans | 74 | 5.5% | -0.318%Below | $3,296Fees | ||||
Jumbo Loans | 92 | 6.9% | +0.869%Above | $2,371Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 896 | 66.8% | +0.454%Above | $3,584Fees | ||||
Refinance | 445 | 33.2% | +0.293%Above | $4,546Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,341
Applications
1,713
Volume
$669 million
Pricing & Closing
Avg Rate Spread
+0.405%
vs. market APOR
Avg Net Fees
$3,879
Origination − Credits
Pullthrough Rate
78.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$499,340
Avg Borrower Income
$253,878
Avg Property Value
$701,585
Geographic Coverage
Geographic Performance
Metro Areas
18
States Served
19
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
AZCACOFLGAIDILMDMTNCNENMNVORPATNTXUTWA
Top Metro Areas by Place Specialization Score
1
Riverside, CAMSA
Volume: 595Mix: 44.37%of portfolio
Place
Exceptional2
Salinas, CA, CAMSA
Volume: 50Mix: 3.73%of portfolio
Place
Strong3
Anaheim, CAMSA
Volume: 70Mix: 5.22%of portfolio
Place
Strong4
Los Angeles, CAMSA
Volume: 84Mix: 6.26%of portfolio
Place
Strong5
San Diego, CAMSA
Volume: 64Mix: 4.77%of portfolio
Place
Strong6
Las Vegas, NVMSA
Volume: 34Mix: 2.54%of portfolio
Place
Sound7
Modesto, CA, CAMSA
Volume: 16Mix: 1.19%of portfolio
Place
Sound8
Oakland, CAMSA
Volume: 20Mix: 1.49%of portfolio
Place
Sound9
Phoenix, AZMSA
Volume: 26Mix: 1.94%of portfolio
Place
Sound10
Atlanta, GAMSA
Volume: 21Mix: 1.57%of portfolio
Place
SoundShowing 10 of 18 metro areas
Top States by Place Specialization Score
1
CAState
Volume: 1,042Mix: 77.70%of portfolio
Place
Exceptional2
NVState
Volume: 43Mix: 3.21%of portfolio
Place
Sound3
GAState
Volume: 51Mix: 3.80%of portfolio
Place
Sound4
AZState
Volume: 40Mix: 2.98%of portfolio
Place
Sound5
IDState
Volume: 23Mix: 1.72%of portfolio
Place
Sound6
TNState
Volume: 26Mix: 1.94%of portfolio
Place
Sound7
UTState
Volume: 20Mix: 1.49%of portfolio
Place
Sound8
ORState
Volume: 18Mix: 1.34%of portfolio
Place
Sound9
COState
Volume: 20Mix: 1.49%of portfolio
Place
Sound10
NCState
Volume: 17Mix: 1.27%of portfolio
Place
SoundShowing 10 of 13 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.