Franklin Loan Corporation
We analyzed every closed loan from Franklin Loan Corporation — 1.3k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo
Place
Sound
3/5
Multi-Region · 18 mkts
Awards
FHA
Superstar
VA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and Jumbo loans
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
Franklin Loan Corporation performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+40.5 bps above market avg
Pull Through
Closing strength
Exceptional
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Strong
Top 40% of lenders
VA
Strong
Top 40% of lenders
Jumbo
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 19 markets
Sound
Top 60% of lenders
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 757 | 56.5% | +0.439%Above | $3,419Fees | ||||
FHA Loans | 417 | 31.1% | +0.399%Above | $5,282Fees | ||||
VA Loans | 74 | 5.5% | -0.318%Below | $3,296Fees | ||||
Jumbo Loans | 92 | 6.9% | +0.869%Above | $2,371Fees |
Conventional
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume757
Mix56.5%
Spread
+0.439%Above
Fees
$3,419Fees
FHA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume417
Mix31.1%
Spread
+0.399%Above
Fees
$5,282Fees
VA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume74
Mix5.5%
Spread
-0.318%Below
Fees
$3,296Fees
Jumbo Loans
OverallSound
ProductStrong
PricingMediocre
Pull ThroughExceptional
Volume92
Mix6.9%
Spread
+0.869%Above
Fees
$2,371Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 896 | 66.8% | +0.454%Above | $3,584Fees | ||||
Refinance | 445 | 33.2% | +0.293%Above | $4,546Fees |
Purchase
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume896
Mix66.8%
Spread
+0.454%Above
Fees
$3,584Fees
Refinance
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume445
Mix33.2%
Spread
+0.293%Above
Fees
$4,546Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,341
Applications
1,713
Volume
$669 million
Pricing & Closing
Avg Rate Spread
+0.405%
vs. market APOR
Avg Net Fees
$3,879
Origination − Credits
Pullthrough Rate
78.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$499,340
Avg Borrower Income
$253,878
Avg Property Value
$701,585
Geographic Coverage
Geographic Performance
Metro Areas
18
markets with activity
States Served
19
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
19Northeast1
PA
Midwest2
ILNE
South6
FLGAMDNCTNTX
West10
AZCACOIDMTNMNVORUTWA
Top Metro Areas by Place Specialization Score
Volume 595Mix 44.37% of portfolio
86/100
Exceptional
Volume 50Mix 3.73% of portfolio
75/100
Strong
Volume 70Mix 5.22% of portfolio
65/100
Strong
Volume 84Mix 6.26% of portfolio
63/100
Strong
Volume 64Mix 4.77% of portfolio
61/100
Strong
Volume 34Mix 2.54% of portfolio
54/100
Sound
Volume 16Mix 1.19% of portfolio
50/100
Sound
Volume 20Mix 1.49% of portfolio
48/100
Sound
Volume 26Mix 1.94% of portfolio
47/100
Sound
Volume 21Mix 1.57% of portfolio
45/100
SoundShowing 10 of 18 metro areas
Top States by Place Specialization Score
1
CaliforniaState
Volume 1,042Mix 77.70% of portfolio
81/100
Exceptional2
NevadaState
Volume 43Mix 3.21% of portfolio
56/100
Sound3
GeorgiaState
Volume 51Mix 3.80% of portfolio
53/100
Sound4
ArizonaState
Volume 40Mix 2.98% of portfolio
51/100
Sound5
IdahoState
Volume 23Mix 1.72% of portfolio
47/100
Sound6
TennesseeState
Volume 26Mix 1.94% of portfolio
46/100
Sound7
UtahState
Volume 20Mix 1.49% of portfolio
46/100
Sound8
OregonState
Volume 18Mix 1.34% of portfolio
45/100
Sound9
ColoradoState
Volume 20Mix 1.49% of portfolio
44/100
Sound10
North CarolinaState
Volume 17Mix 1.27% of portfolio
40/100
SoundShowing 10 of 13 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.
Our Point System (Max 30 Points)
10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.