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Geneva Financial

Independent Mortgage CompanyOro Valley, AZHQDirectReviews near you on Google

We analyzed every closed loan from Geneva Financial 4.9k loans across 6k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
3/5
National · 49 mkts
Safe Rate Awards
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
USDA Superstar
USDA
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 70 basis points above market average
  • Higher than average fees ($4,179)

Explore another lender or local market

Report Card

Geneva Financial performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+69.6 bps above market avg
Pull Through
Closing strength
Exceptional
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Exceptional
Top 20% of lenders
Jumbo
Sound
Top 60% of lenders
USDA
Exceptional
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 20% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
National · 50 markets
Sound
Top 60% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Strong
Volume2,575
Mix52.6%
Spread
+0.611%Above
Fees
$3,809Fees
FHA Loans
Overall
Sound
Product
Exceptional
Pricing
Mediocre
Pull Through
Exceptional
Volume1,756
Mix35.9%
Spread
+0.890%Above
Fees
$4,829Fees
VA Loans
Overall
Strong
Product
Exceptional
Pricing
Mediocre
Pull Through
Exceptional
Volume381
Mix7.8%
Spread
+0.084%Above
Fees
$3,944Fees
Jumbo Loans
Overall
Sound
Product
Sound
Pricing
Pull Through
Acceptable
Volume26
Mix0.5%
Spread
+0.574%Above
Fees
$3,223Fees
USDA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Exceptional
Volume159
Mix3.2%
Spread
+0.479%Above
Fees
$2,698Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Exceptional
Pricing
Mediocre
Pull Through
Strong
Volume4,247
Mix86.7%
Spread
+0.713%Above
Fees
$4,180Fees
Refinance
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Strong
Volume650
Mix13.3%
Spread
+0.569%Above
Fees
$4,164Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
4,897
Applications
5,880
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+0.696%
vs. market APOR
Avg Net Fees
$4,179
Origination − Credits
Pullthrough Rate
83.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$294,498
Avg Borrower Income
$125,954
Avg Property Value
$351,161

Geographic Coverage

Geographic Performance

Metro Areas
49
markets with activity
States Served
49
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

49
49 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast8
CTMEMANHNJPARIVT
Midwest11
IAILINKSMIMNMONEOHSDWI
South17
ALARDCDEFLGAKYLAMDMSNCOKSCTNTXVAWV
West13
AKAZCACOHIIDMTNMNVORUTWAWY

Top Metro Areas by Place Specialization Score

1© DPPed · CC BY-SA 3.0
Phoenix, AZMetro
Volume 539Mix 11.01% of portfolio
79/100
Strong
Volume 238Mix 4.86% of portfolio
75/100
Strong
3© J654567 · CC BY-SA 3.0
Lexington, KYMetro
Volume 92Mix 1.88% of portfolio
73/100
Strong
4© Milonica · CC BY-SA 3.0
Lake Havasu City, AZMetro
Volume 58Mix 1.18% of portfolio
71/100
Strong
5© StellarD · CC BY-SA 4.0
Sierra Vista, AZMetro
Volume 46Mix 0.94% of portfolio
69/100
Strong
Volume 103Mix 2.10% of portfolio
68/100
Strong
7© Brandonrush · CC BY-SA 3.0
Fayetteville, ARMetro
Volume 100Mix 2.04% of portfolio
67/100
Strong
Volume 96Mix 1.96% of portfolio
65/100
Strong
Volume 56Mix 1.14% of portfolio
64/100
Strong
10© 归零者 · CC BY-SA 4.0
Columbus, OHMetro
Volume 75Mix 1.53% of portfolio
62/100
Strong
Showing 10 of 49 metro areas

Top States by Place Specialization Score

Arizona
Arizona
1
ArizonaState
Volume 780Mix 15.93% of portfolio
81/100
Exceptional
Kentucky
Kentucky
2
KentuckyState
Volume 308Mix 6.29% of portfolio
76/100
Strong
Missouri
Missouri
3
MissouriState
Volume 443Mix 9.05% of portfolio
74/100
Strong
Indiana
Indiana
4
IndianaState
Volume 340Mix 6.94% of portfolio
71/100
Strong
Florida
Florida
5
FloridaState
Volume 399Mix 8.15% of portfolio
67/100
Strong
Texas
Texas
6
TexasState
Volume 373Mix 7.62% of portfolio
67/100
Strong
Ohio
Ohio
7
OhioState
Volume 240Mix 4.90% of portfolio
66/100
Strong
New Mexico
New Mexico
8
New MexicoState
Volume 101Mix 2.06% of portfolio
66/100
Strong
Illinois
Illinois
9
IllinoisState
Volume 203Mix 4.15% of portfolio
66/100
Strong
Nevada
Nevada
10
NevadaState
Volume 100Mix 2.04% of portfolio
64/100
Strong
Showing 10 of 35 states

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.