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Gershman Investment

Independent Mortgage CompanyLittle Rock, ARHQDirectReviews near you on Google

We analyzed every closed loan from Gershman Investment 3.5k loans across 5k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Multi-Region · 24 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
USDA Superstar
USDA
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans

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Report Card

Gershman Investment performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+36.6 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Top 20% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Exceptional
Top 20% of lenders
Jumbo
Sound
Top 60% of lenders
USDA
Exceptional
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 20% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 25 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume2,020
Mix57.9%
Spread
+0.329%Above
Fees
$1,608Fees
FHA Loans
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume978
Mix28.0%
Spread
+0.596%Above
Fees
$1,453Fees
VA Loans
Overall
Strong
Product
Exceptional
Pricing
Strong
Pull Through
Strong
Volume352
Mix10.1%
Spread
-0.219%Below
Fees
$1,075Fees
Jumbo Loans
Overall
Sound
Product
Sound
Pricing
Pull Through
Volume13
Mix0.4%
Spread
+0.477%Above
Fees
$1,760Fees
USDA Loans
Overall
Strong
Product
Exceptional
Pricing
Strong
Pull Through
Strong
Volume124
Mix3.6%
Spread
+0.463%Above
Fees
$1,069Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume3,212
Mix92.1%
Spread
+0.366%Above
Fees
$1,554Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume275
Mix7.9%
Spread
+0.362%Above
Fees
$1,131Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
3,487
Applications
4,642
Volume
$925 million
Pricing & Closing
Avg Rate Spread
+0.366%
vs. market APOR
Avg Net Fees
$1,510
Origination − Credits
Pullthrough Rate
75.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$265,453
Avg Borrower Income
$116,412
Avg Property Value
$317,902

Geographic Coverage

Geographic Performance

Metro Areas
24
markets with activity
States Served
18
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

18
18 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Midwest8
IAILINKSMONEOHWI
South9
ARFLGAKYNCOKSCTNTX
West1
CO

Top Metro Areas by Place Specialization Score

1© Carolyn Cuskey · CC BY 2.0
Paducah, KY, KY-ILMetro
Volume 71Mix 2.04% of portfolio
100/100
Exceptional
2© Matt Turner · CC BY 2.0
Springfield, MOMetro
Volume 346Mix 9.92% of portfolio
94/100
Exceptional
Volume 709Mix 20.33% of portfolio
90/100
Exceptional
Volume 299Mix 8.57% of portfolio
87/100
Exceptional
Volume 393Mix 11.27% of portfolio
86/100
Exceptional
6© Brandonrush · CC BY-SA 3.0
Fayetteville, ARMetro
Volume 181Mix 5.19% of portfolio
76/100
Strong
7© GatewayPolitics · CC BY-SA 4.0
Clarksville, TN, TN-KYMetro
Volume 92Mix 2.64% of portfolio
72/100
Strong
Volume 170Mix 4.88% of portfolio
71/100
Strong
9© Jrozwado · CC BY-SA 4.0
St. Petersburg, FLMetro
Volume 90Mix 2.58% of portfolio
70/100
Strong
10© Katrina Wiese · CC BY-SA 2.0
Omaha, NE, NE-IAMetro
Volume 88Mix 2.52% of portfolio
67/100
Strong
Showing 10 of 24 metro areas

Top States by Place Specialization Score

Missouri
Missouri
1
MissouriState
Volume 1,424Mix 40.84% of portfolio
88/100
Exceptional
Nebraska
Nebraska
2
NebraskaState
Volume 427Mix 12.25% of portfolio
83/100
Exceptional
Iowa
Iowa
3
IowaState
Volume 466Mix 13.36% of portfolio
77/100
Strong
Arkansas
Arkansas
4
ArkansasState
Volume 263Mix 7.54% of portfolio
74/100
Strong
Kentucky
Kentucky
5
KentuckyState
Volume 177Mix 5.08% of portfolio
70/100
Strong
Florida
Florida
6
FloridaState
Volume 378Mix 10.84% of portfolio
68/100
Strong
Illinois
Illinois
7
IllinoisState
Volume 194Mix 5.56% of portfolio
66/100
Strong
Tennessee
Tennessee
8
TennesseeState
Volume 98Mix 2.81% of portfolio
59/100
Sound
Colorado
Colorado
9
ColoradoState
Volume 20Mix 0.57% of portfolio
42/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.