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We analyzed every closed loan from Gershman Investment — 3.5k loans across 5k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Sound
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
Multi-Region · 24 mkts
Safe Rate Awards⭐Conventional Superstar⭐FHA Superstar⭐VA Superstar⭐USDA Superstar⭐Purchase Superstar⭐Refinance Superstar
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Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
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Report Card
Gershman Investment Corp. performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Industry Standard +36.6 bps above market avg | |
Pull Through Closing strength | Highly Competitive Top 40% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Market Leader Top 20% of lenders | |
FHA | Market Leader Top 20% of lenders | |
VA | Market Leader Top 20% of lenders | |
Jumbo | Industry Standard Top 60% of lenders | |
USDA | Market Leader Top 20% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Market Leader Top 20% of lenders | |
Refinance | Highly Competitive Top 40% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Highly Competitive Top 40% of lenders Multi-Regional25 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 2,020 | 57.9% | +0.329%Above | $1,608Fees | ||||
FHA Loans | 978 | 28.0% | +0.596%Above | $1,453Fees | ||||
VA Loans | 352 | 10.1% | -0.219%Below | $1,075Fees | ||||
Jumbo Loans | — | — | 13 | 0.4% | +0.477%Above | $1,760Fees | ||
USDA Loans | 124 | 3.6% | +0.463%Above | $1,069Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 3,212 | 92.1% | +0.366%Above | $1,554Fees | ||||
Refinance | 275 | 7.9% | +0.362%Above | $1,131Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
3,487
Applications
4,642
Volume
$925 million
Pricing & Closing
Avg Rate Spread
+0.366%
vs. market APOR
Avg Net Fees
$1,510
Origination − Credits
Pullthrough Rate
75.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$265,453
Avg Borrower Income
$116,412
Avg Property Value
$317,902
Geographic Coverage
Geographic Performance
Metro Areas
24
States Served
18
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
ARCOFLGAIAILINKSKYMONCNEOHOKSCTNTXWI
Top Metro Areas by Place Specialization Score
1
Paducah, KY, KY-ILMSA
Volume: 71Mix: 2.04%of portfolio
Place
Exceptional2
Springfield, MO, MOMSA
Volume: 346Mix: 9.92%of portfolio
Place
Exceptional3
St. Louis, MO, MO-ILMSA
Volume: 709Mix: 20.33%of portfolio
Place
Exceptional4
Lincoln, NE, NEMSA
Volume: 299Mix: 8.57%of portfolio
Place
Exceptional5
Des Moines, IAMSA
Volume: 393Mix: 11.27%of portfolio
Place
Exceptional6
Fayetteville, ARMSA
Volume: 181Mix: 5.19%of portfolio
Place
Strong7
Clarksville, TN, TN-KYMSA
Volume: 92Mix: 2.64%of portfolio
Place
Strong8
Tampa, FL, FLMSA
Volume: 170Mix: 4.88%of portfolio
Place
Strong9
St. Petersburg, FLMSA
Volume: 90Mix: 2.58%of portfolio
Place
Strong10
Omaha, NE, NE-IAMSA
Volume: 88Mix: 2.52%of portfolio
Place
StrongShowing 10 of 24 metro areas
Top States by Place Specialization Score
1
MOState
Volume: 1,424Mix: 40.84%of portfolio
Place
Exceptional2
NEState
Volume: 427Mix: 12.25%of portfolio
Place
Exceptional3
IAState
Volume: 466Mix: 13.36%of portfolio
Place
Strong4
ARState
Volume: 263Mix: 7.54%of portfolio
Place
Strong5
KYState
Volume: 177Mix: 5.08%of portfolio
Place
Strong6
FLState
Volume: 378Mix: 10.84%of portfolio
Place
Strong7
ILState
Volume: 194Mix: 5.56%of portfolio
Place
Strong8
TNState
Volume: 98Mix: 2.81%of portfolio
Place
Sound9
COState
Volume: 20Mix: 0.57%of portfolio
Place
SoundHow We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.