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Heritage Mortgage, LLC

Independent Mortgage CompanyCamden, DEDirect to Consumer

We analyzed every closed loan from Heritage Mortgage 909 loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA
Place
Strong
Regional · 9 mkts
Safe Rate AwardsConventional SuperstarFHA SuperstarVA SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Offers rates 4.20 basis points below market average
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

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Report Card

Heritage Mortgage, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
Rates 4.2 bps below market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Regional10 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Sound
Strong
48653.5%
-0.014%Below
$2,738Fees
FHA Loans
Strong
Strong
Sound
Strong
27630.4%
+0.119%Above
$3,549Fees
VA Loans
Strong
Strong
Exceptional
Strong
14215.6%
-0.608%Below
$843Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Strong
90899.9%
-0.043%Below
$2,772Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
909
Applications
1,165
Volume
$294 million
Pricing & Closing
Avg Rate Spread
-0.042%
vs. market APOR
Avg Net Fees
$2,769
Origination − Credits
Pullthrough Rate
78.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$324,054
Avg Borrower Income
$135,868
Avg Property Value
$391,249

Geographic Coverage

Geographic Performance

Metro Areas
9
States Served
5
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

ALGANCTNTX

Top Metro Areas by Place Specialization Score

1
Huntsville, AL, ALMSA
Volume: 304Mix: 33.44%of portfolio
Place
Exceptional
2
Decatur, AL, ALMSA
Volume: 56Mix: 6.16%of portfolio
Place
Exceptional
3
Marietta, GA, GAMSA
Volume: 112Mix: 12.32%of portfolio
Place
Strong
4
Nashville, TNMSA
Volume: 116Mix: 12.76%of portfolio
Place
Strong
5
Houston, TXMSA
Volume: 131Mix: 14.41%of portfolio
Place
Strong
6
Raleigh, NCMSA
Volume: 28Mix: 3.08%of portfolio
Place
Sound
7
Durham, NCMSA
Volume: 15Mix: 1.65%of portfolio
Place
Sound
8
San Antonio, TXMSA
Volume: 20Mix: 2.20%of portfolio
Place
Sound
9
Atlanta, GAMSA
Volume: 17Mix: 1.87%of portfolio
Place
Sound

Top States by Place Specialization Score

1
ALState
Volume: 397Mix: 43.67%of portfolio
Place
Exceptional
2
TNState
Volume: 116Mix: 12.76%of portfolio
Place
Strong
3
GAState
Volume: 132Mix: 14.52%of portfolio
Place
Strong
4
TXState
Volume: 154Mix: 16.94%of portfolio
Place
Strong
5
NCState
Volume: 110Mix: 12.10%of portfolio
Place
Strong

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.