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Homeowners Financial Group Usa, LLC

Independent Mortgage CompanySCOTTSDALE, AZDirect to Consumer

We analyzed every closed loan from Homeowners Financial Group USA 3.1k loans across 4k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Mediocre
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
Near-National · 35 mkts

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Pricing may be below industry average
  • Higher than average fees ($4,153)

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Report Card

Homeowners Financial Group Usa, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
Below peers
+38.2 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Exceptional
Market Leader
Top 20% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Exceptional
Market Leader
Top 20% of lenders
USDA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Near-National36 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Strong
Acceptable
Strong
1,98064.5%
+0.326%Above
$4,038Fees
FHA Loans
Sound
Exceptional
Acceptable
Strong
79726.0%
+0.604%Above
$4,723Fees
VA Loans
Sound
Strong
Acceptable
Strong
1846.0%
-0.301%Below
$2,909Fees
Jumbo Loans
Acceptable
Exceptional
Mediocre
Sound
933.0%
+0.527%Above
$3,308Fees
USDA Loans
Strong
Strong
Strong
160.5%
+0.255%Above
$4,309Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Exceptional
Mediocre
Strong
2,93695.6%
+0.400%Above
$4,252Fees
Refinance
Acceptable
Sound
Acceptable
Acceptable
1344.4%
+0.075%Above
$2,480Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
3,070
Applications
4,187
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+0.382%
vs. market APOR
Avg Net Fees
$4,153
Origination − Credits
Pullthrough Rate
73.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$404,534
Avg Borrower Income
$157,163
Avg Property Value
$514,033

Geographic Coverage

Geographic Performance

Metro Areas
35
States Served
31
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

AKALARAZCACOFLGAIAIDILKSMEMNMSNCNDNENMNVOHOKORSCSDTNTXUTVAWAWI

Top Metro Areas by Place Specialization Score

1
St. Cloud, MN, MNMSA
Volume: 124Mix: 4.04%of portfolio
Place
Exceptional
2
Santa Maria, CAMSA
Volume: 89Mix: 2.90%of portfolio
Place
Exceptional
3
Phoenix, AZMSA
Volume: 581Mix: 18.93%of portfolio
Place
Exceptional
4
Marietta, GA, GAMSA
Volume: 196Mix: 6.38%of portfolio
Place
Strong
5
Atlanta, GAMSA
Volume: 353Mix: 11.50%of portfolio
Place
Strong
6
St. Petersburg, FLMSA
Volume: 104Mix: 3.39%of portfolio
Place
Strong
7
Prescott Valley, AZMSA
Volume: 56Mix: 1.82%of portfolio
Place
Strong
8
Gainesville, GA, GAMSA
Volume: 44Mix: 1.43%of portfolio
Place
Strong
9
Tampa, FL, FLMSA
Volume: 123Mix: 4.01%of portfolio
Place
Strong
10
Oakland, CAMSA
Volume: 62Mix: 2.02%of portfolio
Place
Strong
Showing 10 of 35 metro areas

Top States by Place Specialization Score

1
GAState
Volume: 822Mix: 26.78%of portfolio
Place
Exceptional
2
AZState
Volume: 663Mix: 21.60%of portfolio
Place
Exceptional
3
MNState
Volume: 307Mix: 10.00%of portfolio
Place
Strong
4
CAState
Volume: 397Mix: 12.93%of portfolio
Place
Strong
5
FLState
Volume: 325Mix: 10.59%of portfolio
Place
Strong
6
SCState
Volume: 122Mix: 3.97%of portfolio
Place
Strong
7
ALState
Volume: 57Mix: 1.86%of portfolio
Place
Sound
8
AKState
Volume: 45Mix: 1.47%of portfolio
Place
Sound
9
IAState
Volume: 58Mix: 1.89%of portfolio
Place
Sound
10
COState
Volume: 60Mix: 1.95%of portfolio
Place
Sound
Showing 10 of 13 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.