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HFGU

Homeowners Financial Group USA

Independent Mortgage CompanyScottsdale, AZHQDirectReviews near you on Google

We analyzed every closed loan from Homeowners Financial Group USA 3.1k loans across 4k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
3/5
Near-National · 35 mkts
Safe Rate Awards
FHA Superstar
FHA
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
  • Nationwide availability with consistent service

Things to Think About

  • Pricing may be below industry average
  • Higher than average fees ($4,153)

Explore another lender or local market

Report Card

Homeowners Financial Group USA performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+38.2 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Strong
Top 40% of lenders
Jumbo
Exceptional
Top 20% of lenders
USDA
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 20% of lenders
Refinance
Sound
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Near-National · 36 markets
Sound
Top 60% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume1,980
Mix64.5%
Spread
+0.326%Above
Fees
$4,038Fees
FHA Loans
Overall
Sound
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume797
Mix26.0%
Spread
+0.604%Above
Fees
$4,723Fees
VA Loans
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume184
Mix6.0%
Spread
-0.301%Below
Fees
$2,909Fees
Jumbo Loans
Overall
Sound
Product
Exceptional
Pricing
Mediocre
Pull Through
Sound
Volume93
Mix3.0%
Spread
+0.527%Above
Fees
$3,308Fees
USDA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume16
Mix0.5%
Spread
+0.255%Above
Fees
$4,309Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Exceptional
Pricing
Mediocre
Pull Through
Strong
Volume2,936
Mix95.6%
Spread
+0.400%Above
Fees
$4,252Fees
Refinance
Overall
Acceptable
Product
Sound
Pricing
Acceptable
Pull Through
Acceptable
Volume134
Mix4.4%
Spread
+0.075%Above
Fees
$2,480Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
3,070
Applications
4,187
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+0.382%
vs. market APOR
Avg Net Fees
$4,153
Origination − Credits
Pullthrough Rate
73.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$404,534
Avg Borrower Income
$157,163
Avg Property Value
$514,033

Geographic Coverage

Geographic Performance

Metro Areas
35
markets with activity
States Served
31
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

31
31 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast1
ME
Midwest9
IAILKSMNNDNEOHSDWI
South11
ALARFLGAMSNCOKSCTNTXVA
West10
AKAZCACOIDNMNVORUTWA

Top Metro Areas by Place Specialization Score

1© McGhiever · CC BY-SA 3.0
St. Cloud, MNMetro
Volume 124Mix 4.04% of portfolio
84/100
Exceptional
2© Mertbiol · CC BY-SA 4.0
Santa Maria, CAMetro
Volume 89Mix 2.90% of portfolio
81/100
Exceptional
3© DPPed · CC BY-SA 3.0
Phoenix, AZMetro
Volume 581Mix 18.93% of portfolio
81/100
Exceptional
4© Bubba73 · CC BY-SA 3.0
Marietta, GAMetro
Volume 196Mix 6.38% of portfolio
79/100
Strong
Volume 353Mix 11.50% of portfolio
78/100
Strong
6© Jrozwado · CC BY-SA 4.0
St. Petersburg, FLMetro
Volume 104Mix 3.39% of portfolio
72/100
Strong
7© Marine 69-71 · CC BY-SA 4.0
Prescott Valley, AZMetro
Volume 56Mix 1.82% of portfolio
72/100
Strong
8© Ebyabe · CC BY 2.5
Gainesville, GAMetro
Volume 44Mix 1.43% of portfolio
71/100
Strong
Volume 123Mix 4.01% of portfolio
67/100
Strong
Volume 62Mix 2.02% of portfolio
62/100
Strong
Showing 10 of 35 metro areas

Top States by Place Specialization Score

Georgia
Georgia
1
GeorgiaState
Volume 822Mix 26.78% of portfolio
82/100
Exceptional
Arizona
Arizona
2
ArizonaState
Volume 663Mix 21.60% of portfolio
81/100
Exceptional
Minnesota
Minnesota
3
MinnesotaState
Volume 307Mix 10.00% of portfolio
73/100
Strong
California
California
4
CaliforniaState
Volume 397Mix 12.93% of portfolio
68/100
Strong
Florida
Florida
5
FloridaState
Volume 325Mix 10.59% of portfolio
66/100
Strong
South Carolina
South Carolina
6
South CarolinaState
Volume 122Mix 3.97% of portfolio
65/100
Strong
Alabama
Alabama
7
AlabamaState
Volume 57Mix 1.86% of portfolio
56/100
Sound
Alaska
Alaska
8
AlaskaState
Volume 45Mix 1.47% of portfolio
56/100
Sound
Iowa
Iowa
9
IowaState
Volume 58Mix 1.89% of portfolio
55/100
Sound
Colorado
Colorado
10
ColoradoState
Volume 60Mix 1.95% of portfolio
54/100
Sound
Showing 10 of 13 states

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.