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We analyzed every closed loan from Hometown Equity Mortgage — 1.7k loans across 4k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Acceptable
vs. all lenders
Pull Through
Sound
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
National · 34 mkts
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Safe Rate's Summary
What They Do Well
- Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
- Nationwide availability with consistent service
Things to Think About
- Rates typically 61 basis points above market average
Explore another lender or local market
Report Card
Hometown Equity Mortgage, LLC performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Near industry average +60.8 bps above market avg | |
Pull Through Closing strength | Industry Standard Top 60% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Highly Competitive Top 40% of lenders | |
FHA | Highly Competitive Top 40% of lenders | |
VA | Highly Competitive Top 40% of lenders | |
Jumbo | Highly Competitive Top 40% of lenders | |
USDA | Highly Competitive Top 40% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Highly Competitive Top 40% of lenders | |
Refinance | Highly Competitive Top 40% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Industry Standard Top 60% of lenders National35 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,002 | 59.7% | +0.945%Above | $5,415Fees | ||||
FHA Loans | 474 | 28.2% | +0.447%Above | $2,307Fees | ||||
VA Loans | 59 | 3.5% | +0.051%Above | $4,183Fees | ||||
Jumbo Loans | — | 122 | 7.3% | +1.008%Above | $5,540Fees | |||
USDA Loans | — | 22 | 1.3% | +0.540%Above | $2,038Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 1,073 | 63.9% | +0.605%Above | $3,389Fees | ||||
Refinance | 606 | 36.1% | +0.622%Above | $3,821Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,679
Applications
3,715
Volume
$800 million
Pricing & Closing
Avg Rate Spread
+0.608%
vs. market APOR
Avg Net Fees
$3,478
Origination − Credits
Pullthrough Rate
45.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$476,477
Avg Borrower Income
$328,904
Avg Property Value
$749,348
Geographic Coverage
Geographic Performance
Metro Areas
34
States Served
43
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
AKALARAZCACOCTDCFLGAHIIAIDILINKYLAMAMDMIMNMOMSMTNCNHNJNMNVOHOKORPARISCTNTXUTVAVTWAWIWV
Top Metro Areas by Place Specialization Score
1
Los Angeles, CAMSA
Volume: 211Mix: 12.57%of portfolio
Place
Strong2
Riverside, CAMSA
Volume: 222Mix: 13.22%of portfolio
Place
Strong3
San Diego, CAMSA
Volume: 81Mix: 4.82%of portfolio
Place
Strong4
Anaheim, CAMSA
Volume: 59Mix: 3.51%of portfolio
Place
Strong5
Fort Lauderdale, FLMSA
Volume: 49Mix: 2.92%of portfolio
Place
Sound6
Miami, FLMSA
Volume: 49Mix: 2.92%of portfolio
Place
Sound7
Bakersfield, CAMSA
Volume: 34Mix: 2.03%of portfolio
Place
Sound8
Atlanta, GAMSA
Volume: 54Mix: 3.22%of portfolio
Place
Sound9
Tampa, FL, FLMSA
Volume: 40Mix: 2.38%of portfolio
Place
Sound10
Oxnard, CAMSA
Volume: 23Mix: 1.37%of portfolio
Place
SoundShowing 10 of 34 metro areas
Top States by Place Specialization Score
1
CAState
Volume: 749Mix: 44.61%of portfolio
Place
Strong2
FLState
Volume: 319Mix: 19.00%of portfolio
Place
Strong3
UTState
Volume: 58Mix: 3.45%of portfolio
Place
Sound4
GAState
Volume: 74Mix: 4.41%of portfolio
Place
Sound5
TXState
Volume: 99Mix: 5.90%of portfolio
Place
Sound6
AZState
Volume: 40Mix: 2.38%of portfolio
Place
Sound7
NVState
Volume: 23Mix: 1.37%of portfolio
Place
Sound8
NJState
Volume: 28Mix: 1.67%of portfolio
Place
Sound9
OHState
Volume: 34Mix: 2.03%of portfolio
Place
Sound10
TNState
Volume: 29Mix: 1.73%of portfolio
Place
SoundShowing 10 of 20 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.