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Iserve Residential Lending, LLC

Independent Mortgage CompanyPHOENIX, AZDirect to Consumer

We analyzed every closed loan from Iserve Residential Lending 578 loans across 786 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Mediocre
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · USDA
Place
Sound
Multi-Region · 11 mkts

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in FHA and VA and USDA loans

Things to Think About

  • Pricing may be below industry average
  • Higher than average fees ($4,409)

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Report Card

Iserve Residential Lending, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
Below peers
+36.5 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
USDA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Sound
Industry Standard
Top 60% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional12 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Sound
Mediocre
Sound
19032.9%
+0.363%Above
$4,030Fees
FHA Loans
Sound
Strong
Mediocre
Strong
30652.9%
+0.602%Above
$5,401Fees
VA Loans
Sound
Strong
Acceptable
Strong
6210.7%
-0.305%Below
$3,925Fees
USDA Loans
Strong
Strong
Strong
172.9%
+0.189%Above
$1,575Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Acceptable
Sound
Mediocre
Sound
35461.2%
+0.417%Above
$4,211Fees
Refinance
Sound
Strong
Acceptable
Strong
22438.8%
+0.115%Above
$5,359Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
578
Applications
786
Volume
$204 million
Pricing & Closing
Avg Rate Spread
+0.365%
vs. market APOR
Avg Net Fees
$4,409
Origination − Credits
Pullthrough Rate
73.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$353,512
Avg Borrower Income
$122,306
Avg Property Value
$436,505

Geographic Coverage

Geographic Performance

Metro Areas
11
States Served
12
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

ALCACOFLGAINKYNCNVORTNVA

Top Metro Areas by Place Specialization Score

1
Reno, NV, NVMSA
Volume: 67Mix: 11.59%of portfolio
Place
Strong
2
Nashville, TNMSA
Volume: 101Mix: 17.47%of portfolio
Place
Strong
3
Atlanta, GAMSA
Volume: 58Mix: 10.03%of portfolio
Place
Strong
4
Chattanooga, TN, TN-GAMSA
Volume: 19Mix: 3.29%of portfolio
Place
Sound
5
Virginia Beach, VA-NCMSA
Volume: 22Mix: 3.81%of portfolio
Place
Sound
6
Eugene, ORMSA
Volume: 14Mix: 2.42%of portfolio
Place
Sound
7
San Diego, CAMSA
Volume: 17Mix: 2.94%of portfolio
Place
Sound
8
Knoxville, TN, TNMSA
Volume: 15Mix: 2.60%of portfolio
Place
Sound
9
Marietta, GA, GAMSA
Volume: 13Mix: 2.25%of portfolio
Place
Sound
10
Clarksville, TN, TN-KYMSA
Volume: 10Mix: 1.73%of portfolio
Place
Sound
Showing 10 of 11 metro areas

Top States by Place Specialization Score

1
TNState
Volume: 199Mix: 34.43%of portfolio
Place
Strong
2
NVState
Volume: 110Mix: 19.03%of portfolio
Place
Strong
3
GAState
Volume: 105Mix: 18.17%of portfolio
Place
Strong
4
ORState
Volume: 23Mix: 3.98%of portfolio
Place
Sound
5
VAState
Volume: 23Mix: 3.98%of portfolio
Place
Sound
6
CAState
Volume: 31Mix: 5.36%of portfolio
Place
Sound
7
ALState
Volume: 18Mix: 3.11%of portfolio
Place
Sound
8
FLState
Volume: 22Mix: 3.81%of portfolio
Place
Sound
9
KYState
Volume: 12Mix: 2.08%of portfolio
Place
Sound
10
INState
Volume: 13Mix: 2.25%of portfolio
Place
Sound
Showing 10 of 11 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.