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Land Home Financial Services, Inc.

Independent Mortgage CompanySacramento, CADirect to Consumer

We analyzed every closed loan from Land Home Financial Services 802 loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Mediocre
vs. all lenders
Pull Through
Sound
closing strength
Products
Strong
FHA · Conventional · VA
Place
Sound
Near-National · 16 mkts

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Safe Rate's Summary

What They Do Well

  • Particularly strong in Conventional and FHA and VA loans
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 52 basis points above market average

Explore another lender or local market

Report Card

Land Home Financial Services, Inc. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
Below peers
+52.0 bps above market avg
Pull Through
Closing strength
Sound
Industry Standard
Top 60% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Near-National17 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Strong
Mediocre
Sound
48360.2%
+0.531%Above
$3,227Fees
FHA Loans
Sound
Strong
Mediocre
Strong
23128.8%
+0.723%Above
$4,129Fees
VA Loans
Sound
Strong
Acceptable
Strong
8110.1%
-0.193%Below
$2,815Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Mediocre
Strong
70988.4%
+0.523%Above
$3,723Fees
Refinance
Acceptable
Sound
Acceptable
Acceptable
9311.6%
+0.499%Above
$1,723Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
802
Applications
1,203
Volume
$276 million
Pricing & Closing
Avg Rate Spread
+0.520%
vs. market APOR
Avg Net Fees
$3,439
Origination − Credits
Pullthrough Rate
66.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$345,262
Avg Borrower Income
$127,834
Avg Property Value
$428,304

Geographic Coverage

Geographic Performance

Metro Areas
16
States Served
34
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Des Moines, IAMSA
Volume: 64Mix: 7.98%of portfolio
Place
Strong
2
Merced, CA, CAMSA
Volume: 19Mix: 2.37%of portfolio
Place
Strong
3
Urban Honolulu, HI, HIMSA
Volume: 39Mix: 4.86%of portfolio
Place
Strong
4
Ames, IA, IAMSA
Volume: 26Mix: 3.24%of portfolio
Place
Strong
5
Oakland, CAMSA
Volume: 41Mix: 5.11%of portfolio
Place
Sound
6
Sacramento, CAMSA
Volume: 38Mix: 4.74%of portfolio
Place
Sound
7
Lewiston, ID, ID-WAMSA
Volume: 17Mix: 2.12%of portfolio
Place
Sound
8
Stockton, CAMSA
Volume: 23Mix: 2.87%of portfolio
Place
Sound
9
San Jose, CAMSA
Volume: 25Mix: 3.12%of portfolio
Place
Sound
10
Lake County, IL, ILMSA
Volume: 17Mix: 2.12%of portfolio
Place
Sound
Showing 10 of 16 metro areas

Top States by Place Specialization Score

1
CAState
Volume: 298Mix: 37.16%of portfolio
Place
Strong
2
IAState
Volume: 119Mix: 14.84%of portfolio
Place
Strong
3
HIState
Volume: 45Mix: 5.61%of portfolio
Place
Strong
4
MNState
Volume: 41Mix: 5.11%of portfolio
Place
Sound
5
OHState
Volume: 44Mix: 5.49%of portfolio
Place
Sound
6
IDState
Volume: 32Mix: 3.99%of portfolio
Place
Sound
7
MSState
Volume: 21Mix: 2.62%of portfolio
Place
Sound
8
TXState
Volume: 43Mix: 5.36%of portfolio
Place
Sound
9
WAState
Volume: 24Mix: 2.99%of portfolio
Place
Sound
10
WIState
Volume: 23Mix: 2.87%of portfolio
Place
Sound
Showing 10 of 14 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.