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LAND HOME FINANCIAL SERVICES, INC.
Independent Mortgage Company|Sacramento, CA|Near-National
Loans Originated
802
Applications
1,203
Volume
$276 million
Offers loans directly to consumersSources loans from independent brokers
Overall Pricing
Mediocre
Overall Pull Through
Sound
Pricing and Pullthrough Overview
Average Rate Spread
+0.520%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$3,439
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
66.7%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Particularly strong in Conventional and FHA and VA loans
- Nationwide availability with consistent service
Things to Think About
- Rates typically 52 basis points above market average
Report Card
LAND HOME FINANCIAL SERVICES, INC. performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Mediocre | Below peers | |
Pull Through Closing Strength | Sound | Industry Standard | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Strong | Highly Competitive | |
VA | Strong | Highly Competitive | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Strong | Highly Competitive | |
Refinance | Sound | Industry Standard | |
Places Geographic coverage | Sound | Near-National · 17 metro areas · 34 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$345,262
Average Borrower Income
$127,834
Average Property Value
$428,304
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Acceptable | Strong | Mediocre | Sound | 483 | 60.2% | +0.531% | $3,227 |
FHA Loans | Sound | Strong | Mediocre | Strong | 231 | 28.8% | +0.723% | $4,129 |
VA Loans | Sound | Strong | Acceptable | Strong | 81 | 10.1% | -0.193% | $2,815 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Strong | Mediocre | Strong | 709 | 88.4% | +0.523% | $3,723 |
Refinance | Acceptable | Sound | Acceptable | Acceptable | 93 | 11.6% | +0.499% | $1,723 |
Geographic Coverage
Metro Areas
16
States Served
34
We count Washington DC as a state
Avg Place Specialization
Sound
States with Loan Originations
ALARAZCACODCFLGAHIIAIDILINKYLAMAMDMEMIMNMSMTNMNVNYOHORTNTXUTVAWAWIWY
Top Metro Areas by Place Specialization Score
1
Des Moines, IAMSA
Volume: 64Mix: 7.98%
Place Specialization
Strong
2
Merced, CA, CAMSA
Volume: 19Mix: 2.37%
Place Specialization
Strong
3
Urban Honolulu, HI, HIMSA
Volume: 39Mix: 4.86%
Place Specialization
Strong
4
Ames, IA, IAMSA
Volume: 26Mix: 3.24%
Place Specialization
Strong
5
Oakland, CAMSA
Volume: 41Mix: 5.11%
Place Specialization
Sound
6
Sacramento, CAMSA
Volume: 38Mix: 4.74%
Place Specialization
Sound
7
Lewiston, ID, ID-WAMSA
Volume: 17Mix: 2.12%
Place Specialization
Sound
8
Stockton, CAMSA
Volume: 23Mix: 2.87%
Place Specialization
Sound
9
San Jose, CAMSA
Volume: 25Mix: 3.12%
Place Specialization
Sound
10
Lake County, IL, ILMSA
Volume: 17Mix: 2.12%
Place Specialization
Sound
Showing 10 of 16 metro areas
Top States by Place Specialization Score
1
CAState
Volume: 298Mix: 37.16%
Place Specialization
Strong
2
IAState
Volume: 119Mix: 14.84%
Place Specialization
Strong
3
HIState
Volume: 45Mix: 5.61%
Place Specialization
Strong
4
MNState
Volume: 41Mix: 5.11%
Place Specialization
Sound
5
OHState
Volume: 44Mix: 5.49%
Place Specialization
Sound
6
IDState
Volume: 32Mix: 3.99%
Place Specialization
Sound
7
MSState
Volume: 21Mix: 2.62%
Place Specialization
Sound
8
TXState
Volume: 43Mix: 5.36%
Place Specialization
Sound
9
WAState
Volume: 24Mix: 2.99%
Place Specialization
Sound
10
WIState
Volume: 23Mix: 2.87%
Place Specialization
Sound
Showing 10 of 14 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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