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LAND HOME FINANCIAL SERVICES, INC.

Independent Mortgage Company|Sacramento, CA|Near-National
Loans Originated
802
Applications
1,203
Volume
$276 million
Offers loans directly to consumersSources loans from independent brokers
Overall Pricing
Mediocre
Overall Pull Through
Sound

Pricing and Pullthrough Overview

Average Rate Spread
+0.520%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$3,439
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
66.7%
Percentage of applications that result in closed loans

Safe Rate's Summary

What They Do Well

  • Particularly strong in Conventional and FHA and VA loans
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 52 basis points above market average

Report Card

LAND HOME FINANCIAL SERVICES, INC. performance at a glance

CategoryRatingGradeDetails
Pricing
Rate competitiveness
MediocreBelow peers
Pull Through
Closing Strength
SoundIndustry Standard
Products
Loan Type Specialists
Specialization score by loan product
Conventional
StrongHighly Competitive
FHA
StrongHighly Competitive
VA
StrongHighly Competitive
Purpose
Reason specialization
Specialization score by loan purpose
Purchase
StrongHighly Competitive
Refinance
SoundIndustry Standard
Places
Geographic coverage
SoundNear-National · 17 metro areas · 34 states
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)

Typical Borrower Profile

Average Loan Amount
$345,262
Average Borrower Income
$127,834
Average Property Value
$428,304

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Strong
Mediocre
Sound
48360.2%+0.531%$3,227
FHA Loans
Sound
Strong
Mediocre
Strong
23128.8%+0.723%$4,129
VA Loans
Sound
Strong
Acceptable
Strong
8110.1%-0.193%$2,815

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Mediocre
Strong
70988.4%+0.523%$3,723
Refinance
Acceptable
Sound
Acceptable
Acceptable
9311.6%+0.499%$1,723

Geographic Coverage

Metro Areas
16
States Served
34
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Des Moines, IAMSA
Volume: 64Mix: 7.98%
Place Specialization
Strong
2
Merced, CA, CAMSA
Volume: 19Mix: 2.37%
Place Specialization
Strong
3
Urban Honolulu, HI, HIMSA
Volume: 39Mix: 4.86%
Place Specialization
Strong
4
Ames, IA, IAMSA
Volume: 26Mix: 3.24%
Place Specialization
Strong
5
Oakland, CAMSA
Volume: 41Mix: 5.11%
Place Specialization
Sound
6
Sacramento, CAMSA
Volume: 38Mix: 4.74%
Place Specialization
Sound
7
Lewiston, ID, ID-WAMSA
Volume: 17Mix: 2.12%
Place Specialization
Sound
8
Stockton, CAMSA
Volume: 23Mix: 2.87%
Place Specialization
Sound
9
San Jose, CAMSA
Volume: 25Mix: 3.12%
Place Specialization
Sound
10
Lake County, IL, ILMSA
Volume: 17Mix: 2.12%
Place Specialization
Sound
Showing 10 of 16 metro areas

Top States by Place Specialization Score

1
CAState
Volume: 298Mix: 37.16%
Place Specialization
Strong
2
IAState
Volume: 119Mix: 14.84%
Place Specialization
Strong
3
HIState
Volume: 45Mix: 5.61%
Place Specialization
Strong
4
MNState
Volume: 41Mix: 5.11%
Place Specialization
Sound
5
OHState
Volume: 44Mix: 5.49%
Place Specialization
Sound
6
IDState
Volume: 32Mix: 3.99%
Place Specialization
Sound
7
MSState
Volume: 21Mix: 2.62%
Place Specialization
Sound
8
TXState
Volume: 43Mix: 5.36%
Place Specialization
Sound
9
WAState
Volume: 24Mix: 2.99%
Place Specialization
Sound
10
WIState
Volume: 23Mix: 2.87%
Place Specialization
Sound
Showing 10 of 14 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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