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LCU

Landmark Credit Union

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We analyzed every closed loan from Landmark Credit Union 1.4k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
Conventional · Jumbo
Place
Strong
4/5
Regional · 6 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and Jumbo loans

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Report Card

Landmark Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+4.7 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
Jumbo
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Regional · 7 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume1,421
Mix98.7%
Spread
+0.052%Above
Fees
$571Fees
Jumbo Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume19
Mix1.3%
Spread
-0.503%Below
Fees
$772Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume1,085
Mix75.3%
Spread
+0.079%Above
Fees
$522Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume355
Mix24.7%
Spread
-0.052%Below
Fees
$729Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,440
Applications
2,092
Volume
$375 million
Pricing & Closing
Avg Rate Spread
+0.047%
vs. market APOR
Avg Net Fees
$573
Origination − Credits
Pullthrough Rate
68.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$260,840
Avg Borrower Income
$121,562
Avg Property Value
$369,507

Geographic Coverage

Geographic Performance

Metro Areas
6
markets with activity
States Served
2
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

2
2 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Midwest2
ILWI

Top Metro Areas by Place Specialization Score

1© Steve · CC BY-SA 2.0
Milwaukee, WIMetro
Volume 1,064Mix 73.89% of portfolio
100/100
Exceptional
2© pasa47 · CC BY 2.0
Racine, WIMetro
Volume 115Mix 7.99% of portfolio
83/100
Exceptional
Volume 24Mix 1.67% of portfolio
59/100
Sound
Volume 21Mix 1.46% of portfolio
57/100
Sound
5© David Wilson · CC BY 2.0
Fond du Lac, WIMetro
Volume 15Mix 1.04% of portfolio
50/100
Sound
Volume 19Mix 1.32% of portfolio
48/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 1,438Mix 99.86% of portfolio
95/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.