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Loan Simple

Independent Mortgage CompanyColorado Springs, COHQDirect & WholesaleReviews near you on Google

We analyzed every closed loan from Loan Simple 1.1k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Sound
3/5
Multi-Region · 19 mkts

Safe Rate Summary

Things to Think About

  • Rates typically 80 basis points above market average

Explore another lender or local market

Report Card

Loan Simple performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+80.2 bps above market avg
Pull Through
Closing strength
Sound
Top 60% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Top 60% of lenders
FHA
Strong
Top 40% of lenders
VA
Acceptable
Bottom 40% of lenders
USDA
Sound
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Acceptable
Bottom 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 20 markets
Sound
Top 60% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Acceptable
Product
Sound
Pricing
Mediocre
Pull Through
Acceptable
Volume306
Mix28.6%
Spread
+0.756%Above
Fees
$4,944Fees
FHA Loans
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Strong
Volume714
Mix66.7%
Spread
+0.843%Above
Fees
$3,212Fees
VA Loans
Overall
Acceptable
Product
Acceptable
Pricing
Pull Through
Acceptable
Volume16
Mix1.5%
Spread
+0.033%Above
Fees
$2,056Fees
USDA Loans
Overall
Sound
Product
Sound
Pricing
Pull Through
Acceptable
Volume34
Mix3.2%
Spread
+0.780%Above
Fees
$4,270Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Acceptable
Product
Strong
Pricing
Mediocre
Pull Through
Sound
Volume1,045
Mix97.7%
Spread
+0.953%Above
Fees
$5,315Fees
Refinance
Overall
Sound
Product
Acceptable
Pricing
Exceptional
Pull Through
Acceptable
Volume25
Mix2.3%
Spread
+0.149%Above
Fees
$3,437Credit

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,070
Applications
1,738
Volume
$349 million
Pricing & Closing
Avg Rate Spread
+0.802%
vs. market APOR
Avg Net Fees
$3,669
Origination − Credits
Pullthrough Rate
61.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$326,822
Avg Borrower Income
$106,649
Avg Property Value
$373,746

Geographic Coverage

Geographic Performance

Metro Areas
19
markets with activity
States Served
17
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

17
17 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Midwest3
INMNWI
South8
ALFLGANCSCTNTXVA
West6
AZCACONMORWA

Top Metro Areas by Place Specialization Score

Volume 273Mix 25.51% of portfolio
78/100
Strong
Volume 55Mix 5.14% of portfolio
70/100
Strong
3© Xnatedawgx · CC BY-SA 4.0
Colorado Springs, COMetro
Volume 51Mix 4.77% of portfolio
61/100
Strong
Volume 18Mix 1.68% of portfolio
52/100
Sound
Volume 35Mix 3.27% of portfolio
52/100
Sound
6© DPPed · CC BY-SA 3.0
Phoenix, AZMetro
Volume 27Mix 2.52% of portfolio
48/100
Sound
7© Marine 69-71 · CC BY-SA 4.0
Prescott Valley, AZMetro
Volume 13Mix 1.21% of portfolio
47/100
Sound
Volume 24Mix 2.24% of portfolio
47/100
Sound
Volume 25Mix 2.34% of portfolio
47/100
Sound
10© Ron Reiring · CC BY 2.0
Albuquerque, NMMetro
Volume 15Mix 1.40% of portfolio
46/100
Sound
Showing 10 of 19 metro areas

Top States by Place Specialization Score

Colorado
Colorado
1
ColoradoState
Volume 470Mix 43.93% of portfolio
80/100
Exceptional
Texas
Texas
2
TexasState
Volume 114Mix 10.65% of portfolio
58/100
Sound
Georgia
Georgia
3
GeorgiaState
Volume 74Mix 6.92% of portfolio
58/100
Sound
Virginia
Virginia
4
VirginiaState
Volume 48Mix 4.49% of portfolio
54/100
Sound
New Mexico
New Mexico
5
New MexicoState
Volume 32Mix 2.99% of portfolio
54/100
Sound
Arizona
Arizona
6
ArizonaState
Volume 45Mix 4.21% of portfolio
53/100
Sound
Oregon
Oregon
7
OregonState
Volume 33Mix 3.08% of portfolio
52/100
Sound
North Carolina
North Carolina
8
North CarolinaState
Volume 50Mix 4.67% of portfolio
52/100
Sound
Florida
Florida
9
FloridaState
Volume 63Mix 5.89% of portfolio
51/100
Sound
Minnesota
Minnesota
10
MinnesotaState
Volume 31Mix 2.90% of portfolio
50/100
Sound
Showing 10 of 14 states

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.