We analyzed every closed loan from Loansteady — 582 loans across 783 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Sound
3/5
Near-National · 12 mkts
Awards
FHA
Superstar
VA
Superstar
USDA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
- Nationwide availability with consistent service
Explore another lender or local market
Report Card
Loansteady performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+22.8 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Strong
Top 40% of lenders
VA
Strong
Top 40% of lenders
USDA
Strong
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Acceptable
Bottom 40% of lenders
By Location· Geographic coverage
Geographic Reach
Near-National · 13 markets
Sound
Top 60% of lenders
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 346 | 59.5% | +0.183%Above | $2,094Fees | ||||
FHA Loans | 106 | 18.2% | +0.608%Above | $2,675Fees | ||||
VA Loans | 90 | 15.5% | -0.255%Below | $1,182Fees | ||||
USDA Loans | 36 | 6.2% | +0.545%Above | $1,937Fees |
Conventional
OverallSound
ProductStrong
PricingSound
Pull ThroughSound
Volume346
Mix59.5%
Spread
+0.183%Above
Fees
$2,094Fees
FHA Loans
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume106
Mix18.2%
Spread
+0.608%Above
Fees
$2,675Fees
VA Loans
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume90
Mix15.5%
Spread
-0.255%Below
Fees
$1,182Fees
USDA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume36
Mix6.2%
Spread
+0.545%Above
Fees
$1,937Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 539 | 92.6% | +0.234%Above | $2,216Fees | ||||
Refinance | 43 | 7.4% | +0.157%Above | $603Fees |
Purchase
OverallSound
ProductStrong
PricingSound
Pull ThroughStrong
Volume539
Mix92.6%
Spread
+0.234%Above
Fees
$2,216Fees
Refinance
OverallSound
ProductAcceptable
PricingStrong
Pull ThroughAcceptable
Volume43
Mix7.4%
Spread
+0.157%Above
Fees
$603Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
582
Applications
783
Volume
$216 million
Pricing & Closing
Avg Rate Spread
+0.228%
vs. market APOR
Avg Net Fees
$2,097
Origination − Credits
Pullthrough Rate
74.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$371,546
Avg Borrower Income
$151,957
Avg Property Value
$461,166
Geographic Coverage
Geographic Performance
Metro Areas
12
markets with activity
States Served
26
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
26Northeast3
MANJPA
Midwest6
IAILMIMONDOH
South13
ALDCFLGALAMDMSNCSCTNTXVAWV
West4
AZCONMWA
Top Metro Areas by Place Specialization Score
Volume 66Mix 11.34% of portfolio
78/100
Strong
Volume 48Mix 8.25% of portfolio
69/100
Strong
Volume 48Mix 8.25% of portfolio
65/100
Strong
Volume 33Mix 5.67% of portfolio
65/100
Strong
Volume 50Mix 8.59% of portfolio
60/100
Strong
Volume 23Mix 3.95% of portfolio
60/100
Sound
Volume 17Mix 2.92% of portfolio
56/100
Sound
Volume 16Mix 2.75% of portfolio
49/100
Sound
Volume 14Mix 2.41% of portfolio
47/100
Sound
Volume 17Mix 2.92% of portfolio
45/100
SoundShowing 10 of 12 metro areas
Top States by Place Specialization Score
1
LouisianaState
Volume 144Mix 24.74% of portfolio
71/100
Strong2
Washington, DCState
Volume 44Mix 7.56% of portfolio
66/100
Strong3
GeorgiaState
Volume 83Mix 14.26% of portfolio
61/100
Strong4
North CarolinaState
Volume 97Mix 16.67% of portfolio
61/100
Strong5
MississippiState
Volume 52Mix 8.93% of portfolio
60/100
Strong6
VirginiaState
Volume 59Mix 10.14% of portfolio
59/100
Sound7
MarylandState
Volume 28Mix 4.81% of portfolio
50/100
Sound8
IllinoisState
Volume 23Mix 3.95% of portfolio
46/100
Sound9
FloridaState
Volume 15Mix 2.58% of portfolio
38/100
AcceptableHow We Rank Lenders
Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.
Our Point System (Max 30 Points)
10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.