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Logan Finance Corporation

Independent Mortgage CompanyLittle Rock, ARDirect to Consumer

We analyzed every closed loan from Logan Finance 1.1k loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Mediocre
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
Conventional · Jumbo
Place
Sound
Near-National · 17 mkts

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Nationwide availability with consistent service

Things to Think About

  • Rates typically 104 basis points above market average

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Report Card

Logan Finance Corporation performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
Below peers
+103.9 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
Jumbo
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Near-National18 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Sound
Mediocre
Sound
66562.8%
+1.101%Above
$3,696Fees
Jumbo Loans
Sound
Exceptional
Mediocre
Strong
39437.2%
+0.909%Above
$1,149Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Acceptable
Strong
Mediocre
Sound
80876.3%
+1.060%Above
$3,029Fees
Refinance
Sound
Strong
Mediocre
Strong
25123.7%
+0.962%Above
$2,310Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,059
Applications
1,437
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+1.039%
vs. market APOR
Avg Net Fees
$2,870
Origination − Credits
Pullthrough Rate
73.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$988,116
Avg Borrower Income
$767,442
Avg Property Value
$1,448,909

Geographic Coverage

Geographic Performance

Metro Areas
17
States Served
33
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

ALAZCACOCTDCDEFLGAHIIDILINKSMDMEMIMOMTNCNDNJNVOKORPARISCTNTXUTVAWA

Top Metro Areas by Place Specialization Score

1
Los Angeles, CAMSA
Volume: 334Mix: 31.54%of portfolio
Place
Exceptional
2
Anaheim, CAMSA
Volume: 88Mix: 8.31%of portfolio
Place
Strong
3
Miami, FLMSA
Volume: 48Mix: 4.53%of portfolio
Place
Sound
4
San Diego, CAMSA
Volume: 49Mix: 4.63%of portfolio
Place
Sound
5
Fort Lauderdale, FLMSA
Volume: 32Mix: 3.02%of portfolio
Place
Sound
6
West Palm Beach, FLMSA
Volume: 27Mix: 2.55%of portfolio
Place
Sound
7
Riverside, CAMSA
Volume: 38Mix: 3.59%of portfolio
Place
Sound
8
Oxnard, CAMSA
Volume: 18Mix: 1.70%of portfolio
Place
Sound
9
Lakewood, NJMSA
Volume: 22Mix: 2.08%of portfolio
Place
Sound
10
Orlando, FLMSA
Volume: 22Mix: 2.08%of portfolio
Place
Sound
Showing 10 of 17 metro areas

Top States by Place Specialization Score

1
CAState
Volume: 573Mix: 54.11%of portfolio
Place
Strong
2
FLState
Volume: 203Mix: 19.17%of portfolio
Place
Strong
3
NJState
Volume: 48Mix: 4.53%of portfolio
Place
Sound
4
TXState
Volume: 60Mix: 5.67%of portfolio
Place
Sound
5
AZState
Volume: 25Mix: 2.36%of portfolio
Place
Sound
6
NVState
Volume: 19Mix: 1.79%of portfolio
Place
Sound
7
COState
Volume: 18Mix: 1.70%of portfolio
Place
Sound
8
HIState
Volume: 10Mix: 0.94%of portfolio
Place
Sound
9
PAState
Volume: 15Mix: 1.42%of portfolio
Place
Acceptable
10
WAState
Volume: 12Mix: 1.13%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.