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MIF

M/I Financial

Independent Mortgage Company•Upper Arlington, OHHQ•Direct•Reviews near you on Google

We analyzed every closed loan from M/I Financial — 6.6k loans across 8k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA
Place
Strong
4/5
Multi-Region · 27 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

Things to Think About

  • Pricing may be below industry average
  • Higher than average fees ($4,531)

Explore another lender or local market

Report Card

M/I Financial performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Rates 14.0 bps below market avg
2/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
4,272 loans · 0.02% above market
Strong
Top 40% of lenders
4/5
FHA
1,696 loans · 0.38% below market
Exceptional
Top 20% of lenders
5/5
VA
583 loans · 0.89% below market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
6,556 loans · 0.14% below market
Exceptional
Top 20% of lenders
5/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 27 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume4,272
Mix65.2%
Spread
+0.024%Above
Fees
$4,094Fees
FHA Loans
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume1,696
Mix25.9%
Spread
-0.383%Below
Fees
$5,762Fees
VA Loans
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Exceptional
Volume583
Mix8.9%
Spread
-0.891%Below
Fees
$4,663Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume6,556
Mix100.0%
Spread
-0.140%Below
Fees
$4,532Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
6,557
Applications
8,417
Volume
$2 billion
Pricing & Closing
Avg Rate Spread
-0.140%
vs. market APOR
Avg Net Fees
$4,531
Origination − Credits
Pullthrough Rate
77.9%
Applications → Closed
Typical Borrower
Avg Loan Amount
$400,167
Avg Borrower Income
$160,851
Avg Property Value
$495,732

Geographic Coverage

Geographic Performance

Metro Areas
27
markets with activity
States Served
9
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

9Full-year 2024 · HMDA
9 states with loan originations
Loans originated
< 200200–500500–1,0001,000+None
Midwest5
ILINMIMNOH
South4
FLNCTNTX

Top Metro Areas by Place Specialization Score

Volume 654Mix 9.97% of portfolio
90/100
Exceptional
2© Rino Landa · CC BY-SA 4.0
North Port, FLMetro
Volume 306Mix 4.67% of portfolio
87/100
Exceptional
Volume 505Mix 7.70% of portfolio
83/100
Exceptional
Volume 642Mix 9.79% of portfolio
82/100
Exceptional
Volume 161Mix 2.46% of portfolio
81/100
Exceptional
6© TheWxResearcher · CC0
Indianapolis, INMetro
Volume 414Mix 6.31% of portfolio
81/100
Exceptional
Volume 310Mix 4.73% of portfolio
80/100
Exceptional
8© w_lemay · CC BY-SA 2.0
Minneapolis, MN-WIMetro
Volume 586Mix 8.94% of portfolio
80/100
Strong
9© chucka_nc · CC BY-SA 2.0
Charlotte, NC-SCMetro
Volume 373Mix 5.69% of portfolio
80/100
Strong
Volume 363Mix 5.54% of portfolio
79/100
Strong
Showing 10 of 27 metro areas

Top States by Place Specialization Score

Texas
Texas
1
TexasState
Volume 1,888Mix 28.79% of portfolio
84/100
Exceptional
Ohio
Ohio
2
OhioState
Volume 1,006Mix 15.34% of portfolio
81/100
Exceptional
Florida
Florida
3
FloridaState
Volume 1,261Mix 19.23% of portfolio
78/100
Strong
Minnesota
Minnesota
4
MinnesotaState
Volume 586Mix 8.94% of portfolio
78/100
Strong
Illinois
Illinois
5
IllinoisState
Volume 489Mix 7.46% of portfolio
75/100
Strong
North Carolina
North Carolina
6
North CarolinaState
Volume 690Mix 10.52% of portfolio
75/100
Strong
Indiana
Indiana
7
IndianaState
Volume 414Mix 6.31% of portfolio
73/100
Strong
Michigan
Michigan
8
MichiganState
Volume 182Mix 2.78% of portfolio
63/100
Strong
Tennessee
Tennessee
9
TennesseeState
Volume 41Mix 0.63% of portfolio
48/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps: Pricing, Product, Pull-Through, Place, and Promptness. Promptness measures how quickly a lender answers real shopper quote requests; a lender with none measured yet is counted at an estimate.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary Safe Rate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.