Looking for a different lender?
M
MORTGAGE FINANCIAL SERVICES, LLC
Independent Mortgage Company|BATON ROUGE, LA|Multi-Region
Loans Originated
2,049
Applications
3,192
Volume
$574 million
Offers loans directly to consumers
Overall Pricing
Acceptable
Overall Pull Through
Strong
Safe Rate Awards⭐FHA Superstar⭐USDA Superstar
Pricing and Pullthrough Overview
Average Rate Spread
+0.467%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$2,484
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
64.2%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
Things to Think About
- Pricing may be below industry average
Report Card
MORTGAGE FINANCIAL SERVICES, LLC performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Acceptable | Near industry average | |
Pull Through Closing Strength | Strong | Highly Competitive | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Exceptional | Market Leader | |
VA | Exceptional | Market Leader | |
USDA | Exceptional | Market Leader | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Exceptional | Market Leader | |
Refinance | Strong | Highly Competitive | |
Places Geographic coverage | Strong | Multi-Regional · 23 metro areas · 9 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$280,310
Average Borrower Income
$115,821
Average Property Value
$327,430
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Sound | Strong | Acceptable | Strong | 830 | 40.5% | +0.424% | $2,641 |
FHA Loans | Strong | Exceptional | Sound | Strong | 908 | 44.3% | +0.672% | $2,351 |
VA Loans | Sound | Exceptional | Acceptable | Strong | 243 | 11.9% | -0.127% | $2,530 |
USDA Loans | Strong | Exceptional | Sound | Sound | 65 | 3.2% | +0.573% | $1,557 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Exceptional | Acceptable | Strong | 1,888 | 92.1% | +0.471% | $2,444 |
Refinance | Sound | Strong | Mediocre | Strong | 161 | 7.9% | +0.435% | $2,894 |
Geographic Coverage
Metro Areas
22
States Served
9
We count Washington DC as a state
Avg Place Specialization
Strong
States with Loan Originations
ALARFLKSLAMSOKTNTX
Top Metro Areas by Place Specialization Score
1
San Angelo, TX, TXMSA
Volume: 218Mix: 10.64%
Place Specialization
Exceptional
2
Texarkana, TX, TX-ARMSA
Volume: 122Mix: 5.95%
Place Specialization
Exceptional
3
Tyler, TX, TXMSA
Volume: 91Mix: 4.44%
Place Specialization
Exceptional
4
Fort Worth, TXMSA
Volume: 226Mix: 11.03%
Place Specialization
Strong
5
Laredo, TX, TXMSA
Volume: 52Mix: 2.54%
Place Specialization
Strong
6
Dallas, TXMSA
Volume: 191Mix: 9.32%
Place Specialization
Strong
7
Little Rock, ARMSA
Volume: 78Mix: 3.81%
Place Specialization
Strong
8
Abilene, TX, TXMSA
Volume: 69Mix: 3.37%
Place Specialization
Strong
9
Longview, TX, TXMSA
Volume: 47Mix: 2.29%
Place Specialization
Strong
10
San Antonio, TXMSA
Volume: 144Mix: 7.03%
Place Specialization
Strong
Showing 10 of 22 metro areas
Top States by Place Specialization Score
1
TXState
Volume: 1,649Mix: 80.48%
Place Specialization
Exceptional
2
ARState
Volume: 254Mix: 12.40%
Place Specialization
Strong
3
LAState
Volume: 88Mix: 4.29%
Place Specialization
Strong
4
TNState
Volume: 43Mix: 2.10%
Place Specialization
Sound
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Ready to Get Started?
Compare MORTGAGE FINANCIAL SERVICES, LLC with other lenders or get personalized recommendations.