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NEW DAY FINANCIAL, LLC
Independent Mortgage Company|DOVER, DE|National
Loans Originated
6,181
Applications
39,981
Volume
$1 billion
Offers loans directly to consumers
Overall Pricing
Mediocre
Overall Pull Through
Acceptable
Pricing and Pullthrough Overview
Average Rate Spread
+1.177%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$4,675
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
15.5%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Nationwide availability with consistent service
Things to Think About
- Rates typically 118 basis points above market average
- Higher than average fees ($4,675)
- Pull through efficiency is below industry average
Report Card
NEW DAY FINANCIAL, LLC performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Mediocre | Below peers | |
Pull Through Closing Strength | Acceptable | Near industry average | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Mediocre | Below peers | |
FHA | Sound | Industry Standard | |
VA | Exceptional | Market Leader | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Sound | Industry Standard | |
Refinance | Exceptional | Market Leader | |
Places Geographic coverage | Sound | National · 50 metro areas · 44 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$270,166
Average Borrower Income
$93,220
Average Property Value
$320,001
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Mediocre | Mediocre | N/A | Mediocre | 10 | 0.2% | +0.698% | $3,742 |
FHA Loans | Acceptable | Sound | Acceptable | Mediocre | 55 | 0.9% | +1.604% | $1,689 |
VA Loans | Acceptable | Exceptional | Mediocre | Sound | 6,116 | 98.9% | +1.167% | $4,774 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Acceptable | Sound | Mediocre | Acceptable | 405 | 6.6% | +0.463% | $2,912 |
Refinance | Acceptable | Exceptional | Mediocre | Sound | 5,776 | 93.4% | +1.340% | $5,077 |
Geographic Coverage
Metro Areas
49
States Served
44
We count Washington DC as a state
Avg Place Specialization
Sound
States with Loan Originations
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Top Metro Areas by Place Specialization Score
1
Columbia, SC, SCMSA
Volume: 76Mix: 1.23%
Place Specialization
Strong
2
Fayetteville, NC, NCMSA
Volume: 55Mix: 0.89%
Place Specialization
Strong
3
Cincinnati, OHMSA
Volume: 80Mix: 1.29%
Place Specialization
Strong
4
Virginia Beach, VA-NCMSA
Volume: 80Mix: 1.29%
Place Specialization
Strong
5
Augusta, GA-SCMSA
Volume: 45Mix: 0.73%
Place Specialization
Strong
6
Charlotte, NC-SCMSA
Volume: 85Mix: 1.38%
Place Specialization
Strong
7
Jacksonville, FL, FLMSA
Volume: 74Mix: 1.20%
Place Specialization
Strong
8
Atlanta, GAMSA
Volume: 103Mix: 1.67%
Place Specialization
Strong
9
St. Louis, MO, MO-ILMSA
Volume: 75Mix: 1.21%
Place Specialization
Strong
10
Tampa, FL, FLMSA
Volume: 77Mix: 1.25%
Place Specialization
Sound
Showing 10 of 49 metro areas
Top States by Place Specialization Score
1
ALState
Volume: 271Mix: 4.38%
Place Specialization
Strong
2
SCState
Volume: 282Mix: 4.56%
Place Specialization
Strong
3
GAState
Volume: 406Mix: 6.57%
Place Specialization
Strong
4
FLState
Volume: 604Mix: 9.77%
Place Specialization
Strong
5
NCState
Volume: 418Mix: 6.76%
Place Specialization
Strong
6
OHState
Volume: 361Mix: 5.84%
Place Specialization
Strong
7
PAState
Volume: 293Mix: 4.74%
Place Specialization
Strong
8
VAState
Volume: 238Mix: 3.85%
Place Specialization
Strong
9
TNState
Volume: 240Mix: 3.88%
Place Specialization
Strong
10
INState
Volume: 241Mix: 3.90%
Place Specialization
Strong
Showing 10 of 41 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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