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We analyzed every closed loan from New Day Financial — 6.2k loans across 40k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Mediocre
vs. all lenders
Pull Through
Acceptable
closing strength
Products
Exceptional
FHA · Conventional · VA
Place
Sound
National · 49 mkts
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Safe Rate's Summary
What They Do Well
- Nationwide availability with consistent service
Things to Think About
- Rates typically 118 basis points above market average
- Higher than average fees ($4,675)
- Pull through efficiency is below industry average
Explore another lender or local market
Report Card
New Day Financial, LLC performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Below peers +117.7 bps above market avg | |
Pull Through Closing strength | Near industry average Bottom 40% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Below peers Bottom 20% of lenders | |
FHA | Industry Standard Top 60% of lenders | |
VA | Market Leader Top 10% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Industry Standard Top 60% of lenders | |
Refinance | Market Leader Top 20% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Industry Standard Top 60% of lenders National50 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | — | 10 | 0.2% | +0.698%Above | $3,742Fees | |||
FHA Loans | 55 | 0.9% | +1.604%Above | $1,689Fees | ||||
VA Loans | 6,116 | 98.9% | +1.167%Above | $4,774Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 405 | 6.6% | +0.463%Above | $2,912Fees | ||||
Refinance | 5,776 | 93.4% | +1.340%Above | $5,077Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
6,181
Applications
39,981
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+1.177%
vs. market APOR
Avg Net Fees
$4,675
Origination − Credits
Pullthrough Rate
15.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$270,166
Avg Borrower Income
$93,220
Avg Property Value
$320,001
Geographic Coverage
Geographic Performance
Metro Areas
49
States Served
44
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
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Top Metro Areas by Place Specialization Score
1
Columbia, SC, SCMSA
Volume: 76Mix: 1.23%of portfolio
Place
Strong2
Fayetteville, NC, NCMSA
Volume: 55Mix: 0.89%of portfolio
Place
Strong3
Cincinnati, OHMSA
Volume: 80Mix: 1.29%of portfolio
Place
Strong4
Virginia Beach, VA-NCMSA
Volume: 80Mix: 1.29%of portfolio
Place
Strong5
Augusta, GA-SCMSA
Volume: 45Mix: 0.73%of portfolio
Place
Strong6
Charlotte, NC-SCMSA
Volume: 85Mix: 1.38%of portfolio
Place
Strong7
Jacksonville, FL, FLMSA
Volume: 74Mix: 1.20%of portfolio
Place
Strong8
Atlanta, GAMSA
Volume: 103Mix: 1.67%of portfolio
Place
Strong9
St. Louis, MO, MO-ILMSA
Volume: 75Mix: 1.21%of portfolio
Place
Strong10
Tampa, FL, FLMSA
Volume: 77Mix: 1.25%of portfolio
Place
SoundShowing 10 of 49 metro areas
Top States by Place Specialization Score
1
ALState
Volume: 271Mix: 4.38%of portfolio
Place
Strong2
SCState
Volume: 282Mix: 4.56%of portfolio
Place
Strong3
GAState
Volume: 406Mix: 6.57%of portfolio
Place
Strong4
FLState
Volume: 604Mix: 9.77%of portfolio
Place
Strong5
NCState
Volume: 418Mix: 6.76%of portfolio
Place
Strong6
OHState
Volume: 361Mix: 5.84%of portfolio
Place
Strong7
PAState
Volume: 293Mix: 4.74%of portfolio
Place
Strong8
VAState
Volume: 238Mix: 3.85%of portfolio
Place
Strong9
TNState
Volume: 240Mix: 3.88%of portfolio
Place
Strong10
INState
Volume: 241Mix: 3.90%of portfolio
Place
StrongShowing 10 of 41 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.