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NORTHERN MORTGAGE SERVICES, LLC
Independent Mortgage Company|GRAND RAPIDS, MI|Multi-Region
Loans Originated
763
Applications
944
Volume
$197 million
Offers loans directly to consumersSources loans from independent brokers
Overall Pricing
Acceptable
Overall Pull Through
Strong
Safe Rate Awards⭐FHA Superstar
Pricing and Pullthrough Overview
Average Rate Spread
+0.464%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$3,205
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
80.8%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA loans
Things to Think About
- Pricing may be below industry average
Report Card
NORTHERN MORTGAGE SERVICES, LLC performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Acceptable | Near industry average | |
Pull Through Closing Strength | Strong | Highly Competitive | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Strong | Highly Competitive | |
VA | Strong | Highly Competitive | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Strong | Highly Competitive | |
Refinance | Sound | Industry Standard | |
Places Geographic coverage | Sound | Multi-Regional · 9 metro areas · 10 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$259,482
Average Borrower Income
$105,140
Average Property Value
$322,811
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Sound | Strong | Acceptable | Strong | 565 | 74.0% | +0.427% | $3,464 |
FHA Loans | Strong | Strong | Sound | Strong | 162 | 21.2% | +0.722% | $1,971 |
VA Loans | Strong | Strong | N/A | Exceptional | 31 | 4.1% | +0.101% | $2,784 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Strong | Acceptable | Strong | 677 | 88.7% | +0.482% | $3,168 |
Refinance | Acceptable | Sound | Mediocre | Strong | 86 | 11.3% | +0.340% | $3,445 |
Geographic Coverage
Metro Areas
8
States Served
10
We count Washington DC as a state
Avg Place Specialization
Sound
States with Loan Originations
CTFLINMAMEMINCNHOHTN
Top Metro Areas by Place Specialization Score
1
Grand Rapids, MIMSA
Volume: 338Mix: 44.30%
Place Specialization
Exceptional
2
Cleveland, OH, OHMSA
Volume: 194Mix: 25.43%
Place Specialization
Strong
3
Dayton, OHMSA
Volume: 29Mix: 3.80%
Place Specialization
Sound
4
Muskegon, MIMSA
Volume: 14Mix: 1.83%
Place Specialization
Sound
5
Springfield, MA, MAMSA
Volume: 12Mix: 1.57%
Place Specialization
Sound
6
Portland, MEMSA
Volume: 11Mix: 1.44%
Place Specialization
Sound
7
Lansing, MIMSA
Volume: 10Mix: 1.31%
Place Specialization
Sound
8
Knoxville, TN, TNMSA
Volume: 10Mix: 1.31%
Place Specialization
Sound
Top States by Place Specialization Score
1
MIState
Volume: 431Mix: 56.49%
Place Specialization
Strong
2
OHState
Volume: 252Mix: 33.03%
Place Specialization
Strong
3
MEState
Volume: 34Mix: 4.46%
Place Specialization
Sound
4
MAState
Volume: 19Mix: 2.49%
Place Specialization
Sound
5
TNState
Volume: 11Mix: 1.44%
Place Specialization
Acceptable
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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