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Northern Mortgage Services, LLC

Independent Mortgage CompanyGRAND RAPIDS, MIDirect to Consumer

We analyzed every closed loan from Northern Mortgage Services 763 loans across 944 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA
Place
Sound
Multi-Region · 8 mkts
Safe Rate AwardsFHA Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

Things to Think About

  • Pricing may be below industry average

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Report Card

Northern Mortgage Services, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+46.4 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional9 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Strong
Acceptable
Strong
56574.0%
+0.427%Above
$3,464Fees
FHA Loans
Strong
Strong
Sound
Strong
16221.2%
+0.722%Above
$1,971Fees
VA Loans
Strong
Strong
Exceptional
314.1%
+0.101%Above
$2,784Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Acceptable
Strong
67788.7%
+0.482%Above
$3,168Fees
Refinance
Acceptable
Sound
Mediocre
Strong
8611.3%
+0.340%Above
$3,445Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
763
Applications
944
Volume
$197 million
Pricing & Closing
Avg Rate Spread
+0.464%
vs. market APOR
Avg Net Fees
$3,205
Origination − Credits
Pullthrough Rate
80.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$259,482
Avg Borrower Income
$105,140
Avg Property Value
$322,811

Geographic Coverage

Geographic Performance

Metro Areas
8
States Served
10
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

CTFLINMAMEMINCNHOHTN

Top Metro Areas by Place Specialization Score

1
Grand Rapids, MIMSA
Volume: 338Mix: 44.30%of portfolio
Place
Exceptional
2
Cleveland, OH, OHMSA
Volume: 194Mix: 25.43%of portfolio
Place
Strong
3
Dayton, OHMSA
Volume: 29Mix: 3.80%of portfolio
Place
Sound
4
Muskegon, MIMSA
Volume: 14Mix: 1.83%of portfolio
Place
Sound
5
Springfield, MA, MAMSA
Volume: 12Mix: 1.57%of portfolio
Place
Sound
6
Portland, MEMSA
Volume: 11Mix: 1.44%of portfolio
Place
Sound
7
Lansing, MIMSA
Volume: 10Mix: 1.31%of portfolio
Place
Sound
8
Knoxville, TN, TNMSA
Volume: 10Mix: 1.31%of portfolio
Place
Sound

Top States by Place Specialization Score

1
MIState
Volume: 431Mix: 56.49%of portfolio
Place
Strong
2
OHState
Volume: 252Mix: 33.03%of portfolio
Place
Strong
3
MEState
Volume: 34Mix: 4.46%of portfolio
Place
Sound
4
MAState
Volume: 19Mix: 2.49%of portfolio
Place
Sound
5
TNState
Volume: 11Mix: 1.44%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.