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Royal Credit Union

Credit UnionEau Claire, WIDirect to Consumer

We analyzed every closed loan from Royal Credit Union 2.3k loans across 3k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo
Place
Strong
Multi-Region · 5 mkts
Safe Rate Awards💎Conventional Champion💎Purchase ChampionFHA SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo loans

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Report Card

Royal Credit Union performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+18.0 bps above market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional6 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Exceptional
Exceptional
Strong
Exceptional
2,07690.1%
+0.166%Above
$1,653Fees
FHA Loans
Strong
Strong
Sound
Exceptional
1757.6%
+0.524%Above
$2,949Fees
VA Loans
Sound
Strong
Acceptable
Exceptional
251.1%
-0.129%Below
$1,776Fees
Jumbo Loans
Strong
Strong
Strong
261.1%
+0.529%Above
$0Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Exceptional
Exceptional
Strong
Exceptional
2,10291.2%
+0.181%Above
$1,785Fees
Refinance
Strong
Strong
Strong
Strong
2038.8%
+0.167%Above
$1,104Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,305
Applications
2,804
Volume
$666 million
Pricing & Closing
Avg Rate Spread
+0.180%
vs. market APOR
Avg Net Fees
$1,713
Origination − Credits
Pullthrough Rate
82.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$289,126
Avg Borrower Income
$112,222
Avg Property Value
$364,475

Geographic Coverage

Geographic Performance

Metro Areas
5
States Served
20
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

AKAZCAFLGAIAILINMDMIMNNCNDNENHOHTNTXWAWI

Top Metro Areas by Place Specialization Score

1
Eau Claire, WI, WIMSA
Volume: 569Mix: 24.69%of portfolio
Place
Exceptional
2
Minneapolis, MN-WIMSA
Volume: 1,191Mix: 51.67%of portfolio
Place
Exceptional
3
St. Cloud, MN, MNMSA
Volume: 26Mix: 1.13%of portfolio
Place
Sound
4
Wausau, WI, WIMSA
Volume: 14Mix: 0.61%of portfolio
Place
Sound
5
Duluth, MN, MN-WIMSA
Volume: 13Mix: 0.56%of portfolio
Place
Sound

Top States by Place Specialization Score

1
WIState
Volume: 1,070Mix: 46.42%of portfolio
Place
Exceptional
2
MNState
Volume: 1,205Mix: 52.28%of portfolio
Place
Exceptional

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.