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Ruoff Mortgage Company

Independent Mortgage CompanyIndianapolis, INHQDirectReviews near you on Google

We analyzed every closed loan from Ruoff Mortgage Company 9.2k loans across 14k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · USDA
Place
Strong
4/5
Near-National · 46 mkts
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
USDA Superstar
USDA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and USDA loans
  • Nationwide availability with consistent service

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Report Card

Ruoff Mortgage Company performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+40.3 bps above market avg
Pull Through
Closing strength
Strong
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Top 20% of lenders
FHA
Exceptional
Top 20% of lenders
VA
Exceptional
Top 20% of lenders
USDA
Exceptional
Top 10% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Top 10% of lenders
Refinance
Exceptional
Top 20% of lenders
By Location· Geographic coverage
Geographic Reach
Near-National · 47 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume6,227
Mix67.6%
Spread
+0.346%Above
Fees
$1,910Fees
FHA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume2,247
Mix24.4%
Spread
+0.790%Above
Fees
$2,415Fees
VA Loans
Overall
Strong
Product
Exceptional
Pricing
Acceptable
Pull Through
Strong
Volume499
Mix5.4%
Spread
+0.010%Above
Fees
$1,700Fees
USDA Loans
Overall
Strong
Product
Exceptional
Pricing
Strong
Pull Through
Strong
Volume235
Mix2.6%
Spread
+0.523%Above
Fees
$900Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Sound
Pull Through
Strong
Volume8,145
Mix88.4%
Spread
+0.415%Above
Fees
$1,840Fees
Refinance
Overall
Sound
Product
Exceptional
Pricing
Sound
Pull Through
Sound
Volume1,069
Mix11.6%
Spread
+0.339%Above
Fees
$2,683Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
9,214
Applications
13,526
Volume
$2 billion
Pricing & Closing
Avg Rate Spread
+0.403%
vs. market APOR
Avg Net Fees
$1,973
Origination − Credits
Pullthrough Rate
68.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$225,429
Avg Borrower Income
$98,096
Avg Property Value
$275,237

Geographic Coverage

Geographic Performance

Metro Areas
46
markets with activity
States Served
29
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

29
29 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Northeast4
MENHNJPA
Midwest10
IAILINKSMIMNMONEOHWI
South12
ALARFLGAKYMSNCOKSCTNTXVA
West3
AZCACO

Top Metro Areas by Place Specialization Score

Volume 242Mix 2.63% of portfolio
100/100
Exceptional
Volume 132Mix 1.43% of portfolio
100/100
Exceptional
Volume 239Mix 2.59% of portfolio
96/100
Exceptional
Volume 873Mix 9.47% of portfolio
95/100
Exceptional
5© TheWxResearcher · CC0
Indianapolis, INMetro
Volume 1,232Mix 13.37% of portfolio
94/100
Exceptional
Volume 372Mix 4.04% of portfolio
94/100
Exceptional
7© Yahala · CC BY-SA 3.0
Bloomington, INMetro
Volume 246Mix 2.67% of portfolio
93/100
Exceptional
Volume 167Mix 1.81% of portfolio
89/100
Exceptional
Volume 101Mix 1.10% of portfolio
86/100
Exceptional
10© Ken Lund · CC BY-SA 2.0
Louisville/Jefferson County, KY, KY-INMetro
Volume 382Mix 4.15% of portfolio
84/100
Exceptional
Showing 10 of 46 metro areas

Top States by Place Specialization Score

Indiana
Indiana
1
IndianaState
Volume 5,510Mix 59.80% of portfolio
100/100
Exceptional
Ohio
Ohio
2
OhioState
Volume 1,958Mix 21.25% of portfolio
87/100
Exceptional
Kentucky
Kentucky
3
KentuckyState
Volume 685Mix 7.43% of portfolio
84/100
Exceptional
Michigan
Michigan
4
MichiganState
Volume 615Mix 6.67% of portfolio
75/100
Strong
Illinois
Illinois
5
IllinoisState
Volume 68Mix 0.74% of portfolio
53/100
Sound
Alabama
Alabama
6
AlabamaState
Volume 46Mix 0.50% of portfolio
52/100
Sound
Georgia
Georgia
7
GeorgiaState
Volume 63Mix 0.68% of portfolio
51/100
Sound
Florida
Florida
8
FloridaState
Volume 84Mix 0.91% of portfolio
49/100
Sound
Tennessee
Tennessee
9
TennesseeState
Volume 26Mix 0.28% of portfolio
43/100
Sound
South Carolina
South Carolina
10
South CarolinaState
Volume 20Mix 0.22% of portfolio
42/100
Sound
Showing 10 of 15 states

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.