We analyzed every closed loan from ServisFirst Bank — 876 loans across 1k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo
Place
Strong
4/5
Multi-Region · 14 mkts
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Jumbo
Superstar
Purchase
Superstar
Refinance
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and Jumbo loans
Explore another lender or local market
Report Card
ServisFirst Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+16.5 bps above market avg
Pull Through
Closing strength
Exceptional
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Top 40% of lenders
FHA
Strong
Top 40% of lenders
VA
Strong
Top 40% of lenders
Jumbo
Exceptional
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Top 40% of lenders
Refinance
Strong
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 15 markets
Strong
Top 40% of lenders
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 676 | 77.2% | +0.178%Above | $1,751Fees | ||||
FHA Loans | 59 | 6.7% | +0.206%Above | $1,640Fees | ||||
VA Loans | 45 | 5.1% | -0.477%Below | $612Fees | ||||
Jumbo Loans | 96 | 11.0% | +0.257%Above | $1,255Fees |
Conventional
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume676
Mix77.2%
Spread
+0.178%Above
Fees
$1,751Fees
FHA Loans
OverallStrong
ProductStrong
PricingExceptional
Pull ThroughStrong
Volume59
Mix6.7%
Spread
+0.206%Above
Fees
$1,640Fees
VA Loans
OverallStrong
ProductStrong
PricingExceptional
Pull ThroughStrong
Volume45
Mix5.1%
Spread
-0.477%Below
Fees
$612Fees
Jumbo Loans
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughExceptional
Volume96
Mix11.0%
Spread
+0.257%Above
Fees
$1,255Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 715 | 81.6% | +0.162%Above | $1,604Fees | ||||
Refinance | 161 | 18.4% | +0.186%Above | $1,958Fees |
Purchase
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume715
Mix81.6%
Spread
+0.162%Above
Fees
$1,604Fees
Refinance
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume161
Mix18.4%
Spread
+0.186%Above
Fees
$1,958Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
876
Applications
1,095
Volume
$398 million
Pricing & Closing
Avg Rate Spread
+0.165%
vs. market APOR
Avg Net Fees
$1,657
Origination − Credits
Pullthrough Rate
80.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$454,703
Avg Borrower Income
$254,822
Avg Property Value
$601,678
Geographic Coverage
Geographic Performance
Metro Areas
14
markets with activity
States Served
13
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
13Midwest1
NE
South11
ALFLGAKYLAMSNCSCTNTXVA
West1
CA
Top Metro Areas by Place Specialization Score
Volume 209Mix 23.86% of portfolio
96/100
Exceptional
Volume 84Mix 9.59% of portfolio
73/100
Strong
Volume 66Mix 7.53% of portfolio
69/100
Strong
Volume 91Mix 10.39% of portfolio
68/100
Strong
Volume 56Mix 6.39% of portfolio
68/100
Strong
Volume 33Mix 3.77% of portfolio
64/100
Strong
Volume 24Mix 2.74% of portfolio
63/100
Strong
Volume 36Mix 4.11% of portfolio
62/100
Strong
Volume 26Mix 2.97% of portfolio
61/100
Strong
Volume 24Mix 2.74% of portfolio
58/100
SoundShowing 10 of 14 metro areas
Top States by Place Specialization Score
1
AlabamaState
Volume 316Mix 36.07% of portfolio
82/100
Exceptional2
FloridaState
Volume 269Mix 30.71% of portfolio
69/100
Strong3
TennesseeState
Volume 106Mix 12.10% of portfolio
64/100
Strong4
South CarolinaState
Volume 73Mix 8.33% of portfolio
62/100
Strong5
GeorgiaState
Volume 73Mix 8.33% of portfolio
58/100
Sound6
North CarolinaState
Volume 26Mix 2.97% of portfolio
45/100
SoundHow We Rank Lenders
Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.
Our Point System (Max 30 Points)
10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Looking for a different lender?
Are you the owner of ServisFirst Bank?
Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.