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Staunton Financial, Inc.

Independent Mortgage CompanySOUTHFIELD, MIDirect to Consumer

We analyzed every closed loan from Staunton Financial 2.0k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Exceptional
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo
Place
Strong
Multi-Region · 11 mkts
Safe Rate AwardsConventional SuperstarVA SuperstarPurchase SuperstarRefinance Superstar

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo loans

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Report Card

Staunton Financial, Inc. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
+33.4 bps above market avg
Pull Through
Closing strength
Exceptional
Market Leader
Top 20% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Exceptional
Market Leader
Top 20% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional12 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Exceptional
Sound
Exceptional
1,61479.4%
+0.290%Above
$1,979Fees
FHA Loans
Sound
Strong
Acceptable
Exceptional
31615.5%
+0.760%Above
$2,078Fees
VA Loans
Strong
Strong
Sound
Strong
824.0%
-0.100%Below
$1,164Fees
Jumbo Loans
Strong
Strong
140.7%
+0.143%Above
$2,435Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Exceptional
Sound
Exceptional
1,86891.8%
+0.342%Above
$2,018Fees
Refinance
Strong
Strong
Strong
Strong
1668.2%
+0.254%Above
$1,482Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,034
Applications
2,357
Volume
$532 million
Pricing & Closing
Avg Rate Spread
+0.334%
vs. market APOR
Avg Net Fees
$1,967
Origination − Credits
Pullthrough Rate
86.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$261,770
Avg Borrower Income
$117,309
Avg Property Value
$325,600

Geographic Coverage

Geographic Performance

Metro Areas
11
States Served
8
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Bay City, MI, MIMSA
Volume: 142Mix: 6.98%of portfolio
Place
Exceptional
2
Ann Arbor, MI, MIMSA
Volume: 151Mix: 7.42%of portfolio
Place
Exceptional
3
Warren, MIMSA
Volume: 788Mix: 38.74%of portfolio
Place
Exceptional
4
Detroit, MIMSA
Volume: 424Mix: 20.85%of portfolio
Place
Exceptional
5
Midland, MI, MIMSA
Volume: 65Mix: 3.20%of portfolio
Place
Exceptional
6
Saginaw, MI, MIMSA
Volume: 85Mix: 4.18%of portfolio
Place
Exceptional
7
Jackson, MI, MIMSA
Volume: 33Mix: 1.62%of portfolio
Place
Strong
8
Flint, MI, MIMSA
Volume: 44Mix: 2.16%of portfolio
Place
Strong
9
Monroe, MI, MIMSA
Volume: 26Mix: 1.28%of portfolio
Place
Sound
10
Traverse City, MI, MIMSA
Volume: 25Mix: 1.23%of portfolio
Place
Sound
Showing 10 of 11 metro areas

Top States by Place Specialization Score

1
MIState
Volume: 1,989Mix: 97.79%of portfolio
Place
Exceptional
2
FLState
Volume: 16Mix: 0.79%of portfolio
Place
Acceptable
3
NCState
Volume: 11Mix: 0.54%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.