T
The Loan Store's 16.8k closed loans and 24k applications, benchmarked against peer lenders across the 4 Ps of Mortgage Shopping.
Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
National · 49 mkts
Safe Rate Awards⭐FHA Superstar⭐VA Superstar⭐Purchase Superstar
Shopping for a Mortgage?
Save The Loan Store or ask our AI assistant to explore your options.
Safe Rate's Summary
What They Do Well
- Strong pull through performance
- High volume lender with significant market experience
- Particularly strong in Conventional and FHA and VA and Jumbo loans
- Nationwide availability with consistent service
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
The Loan Store, Inc. performance at a glance
| Category | Score | vs. Peers |
|---|---|---|
Overall Performance· Pricing & closing strength | ||
Pricing Rate competitiveness | Near industry average +28.4 bps above market avg | |
Pull Through Closing strength | Highly Competitive Top 40% of lenders | |
By Loan Product· Specialization by type | ||
Conventional | Market Leader Top 20% of lenders | |
FHA | Market Leader Top 20% of lenders | |
VA | Market Leader Top 20% of lenders | |
Jumbo | Market Leader Top 20% of lenders | |
USDA | Industry Standard Top 60% of lenders | |
By Loan Purpose· Transaction purpose mix | ||
Purchase | Market Leader Top 20% of lenders | |
Refinance | Market Leader Top 20% of lenders | |
By Location· Geographic coverage | ||
Geographic Reach Coverage footprint | Highly Competitive Top 40% of lenders National50 markets | |
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 13,498 | 80.2% | +0.303%Above | $2,342Fees | ||||
FHA Loans | 2,099 | 12.5% | +0.410%Above | $2,823Fees | ||||
VA Loans | 862 | 5.1% | -0.394%Below | $2,156Fees | ||||
Jumbo Loans | 346 | 2.1% | +0.755%Above | $1,930Fees | ||||
USDA Loans | — | 30 | 0.2% | +0.184%Above | $2,515Fees |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 14,160 | 84.1% | +0.296%Above | $2,436Fees | ||||
Refinance | 2,675 | 15.9% | +0.207%Above | $2,172Fees |
At a Glance
Lender Overview
Lending Activity
Loans Originated
16,835
Applications
24,072
Volume
$6 billion
Pricing & Closing
Avg Rate Spread
+0.284%
vs. market APOR
Avg Net Fees
$2,398
Origination − Credits
Pullthrough Rate
69.9%
Applications → Closed
Typical Borrower
Avg Loan Amount
$413,767
Avg Borrower Income
$215,166
Avg Property Value
$557,565
Geographic Coverage
Geographic Performance
Metro Areas
49
States Served
46
We count Washington DC as a state
Avg Place Specialization
States with Loan Originations
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMDMEMIMNMOMSMTNCNENHNJNMNVOHOKORPASCSDTNTXUTVAWAWIWVWY
Top Metro Areas by Place Specialization Score
1
Bend, OR, ORMSA
Volume: 220Mix: 1.31%of portfolio
Place
Exceptional2
Sacramento, CAMSA
Volume: 701Mix: 4.16%of portfolio
Place
Exceptional3
Lake County, IL, ILMSA
Volume: 158Mix: 0.94%of portfolio
Place
Exceptional4
Chicago, ILMSA
Volume: 717Mix: 4.26%of portfolio
Place
Strong5
Salt Lake City, UTMSA
Volume: 335Mix: 1.99%of portfolio
Place
Strong6
Phoenix, AZMSA
Volume: 694Mix: 4.12%of portfolio
Place
Strong7
Riverside, CAMSA
Volume: 547Mix: 3.25%of portfolio
Place
Strong8
St. George, UT, UTMSA
Volume: 115Mix: 0.68%of portfolio
Place
Strong9
Denver, COMSA
Volume: 493Mix: 2.93%of portfolio
Place
Strong10
Spartanburg, SC, SCMSA
Volume: 108Mix: 0.64%of portfolio
Place
StrongShowing 10 of 49 metro areas
Top States by Place Specialization Score
1
CAState
Volume: 3,591Mix: 21.33%of portfolio
Place
Exceptional2
UTState
Volume: 991Mix: 5.89%of portfolio
Place
Exceptional3
AZState
Volume: 1,080Mix: 6.42%of portfolio
Place
Exceptional4
ILState
Volume: 963Mix: 5.72%of portfolio
Place
Exceptional5
ORState
Volume: 515Mix: 3.06%of portfolio
Place
Strong6
TXState
Volume: 1,555Mix: 9.24%of portfolio
Place
Strong7
COState
Volume: 844Mix: 5.01%of portfolio
Place
Strong8
FLState
Volume: 1,516Mix: 9.01%of portfolio
Place
Strong9
WAState
Volume: 547Mix: 3.25%of portfolio
Place
Strong10
NVState
Volume: 345Mix: 2.05%of portfolio
Place
StrongShowing 10 of 43 states
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Looking for a different lender?
Are you the owner of The Loan Store, Inc.?
Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.
The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.