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Valley Mortgage, Inc.

Independent Mortgage CompanyFARGO, NDDirect to Consumer

Valley Mortgage has 247 closed loans in our dataset — fully analyzed and benchmarked against peers across the 4 Ps of Mortgage Shopping.

Pricing
Exceptional
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA
Place
Exceptional
Regional · 1 mkts
Safe Rate Awards💎FHA ChampionConventional SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Offers rates 24.10 basis points below market average
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

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Report Card

Valley Mortgage, Inc. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Market Leader
Rates 24.1 bps below market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Mediocre
Below peers
Bottom 20% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Regional2 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
Strong
18574.9%
-0.239%Below
$1,976Fees
FHA Loans
Exceptional
Strong
Exceptional
Exceptional
4417.8%
-0.101%Below
$1,200Fees
VA Loans
Strong
Strong
176.9%
-0.778%Below
$1,134Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Exceptional
Strong
23796.0%
-0.240%Below
$1,794Fees
Refinance
Mediocre
Mediocre
104.0%
-0.250%Below
$1,736Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
247
Applications
285
Volume
$69 million
Pricing & Closing
Avg Rate Spread
-0.241%
vs. market APOR
Avg Net Fees
$1,791
Origination − Credits
Pullthrough Rate
86.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$281,761
Avg Borrower Income
$113,478
Avg Property Value
$328,927

Geographic Coverage

Geographic Performance

Metro Areas
1
States Served
2
We count Washington DC as a state
Avg Place Specialization
Exceptional

States with Loan Originations

MNND

Top Metro Areas by Place Specialization Score

1
Fargo, ND, ND-MNMSA
Volume: 211Mix: 85.43%of portfolio
Place
Exceptional

Top States by Place Specialization Score

1
NDState
Volume: 177Mix: 71.66%of portfolio
Place
Exceptional
2
MNState
Volume: 70Mix: 28.34%of portfolio
Place
Strong

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.