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ACU

ASHLAND Credit Union

Credit UnionAshland, KYHQDirectReviews near you on Google

ASHLAND Credit Union has 33 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Acceptable
2/5
closing strength
Product
Acceptable
2/5
Conventional
Place
Strong
4/5
Multi-Region · 1 mkts

Safe Rate Summary

Things to Think About

  • Pull through efficiency is below industry average

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Report Card

ASHLAND Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+75.5 bps above market avg
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
By Loan Product· Specialization by type
Conventional
Acceptable
Bottom 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Acceptable
Bottom 40% of lenders
Refinance
Acceptable
Bottom 40% of lenders
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 1 markets
Strong
Top 40% of lenders

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Acceptable
Product
Acceptable
Pricing
Sound
Pull Through
Sound
Volume30
Mix90.9%
Spread
+0.749%Above
Fees
$1,229Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Acceptable
Product
Acceptable
Pricing
Pull Through
Acceptable
Volume22
Mix66.7%
Spread
+0.615%Above
Fees
$953Fees
Refinance
Overall
Acceptable
Product
Acceptable
Pricing
Pull Through
Acceptable
Volume11
Mix33.3%
Spread
+0.997%Above
Fees
$1,493Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
33
Applications
63
Volume
$6 million
Pricing & Closing
Avg Rate Spread
+0.755%
vs. market APOR
Avg Net Fees
$1,151
Origination − Credits
Pullthrough Rate
52.4%
Applications → Closed
Typical Borrower
Avg Loan Amount
$185,303
Avg Borrower Income
$110,121
Avg Property Value
$259,545

Geographic Coverage

Geographic Performance

Metro Areas
1
markets with activity
States Served
12
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

12
12 states with loan originationsAlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutWashington, DCDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWashingtonWisconsinWest VirginiaWyoming
Midwest4
INMNMOOH
South6
FLKYNCTNVAWV
West2
COWY

Top Metro Areas by Place Specialization Score

Volume 19Mix 57.58% of portfolio
60/100
Strong

Top States by Place Specialization Score

Kentucky
Kentucky
1
KentuckyState
Volume 15Mix 45.45% of portfolio
52/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.