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Choice Financial Group
Bank|Fargo, ND|Multi-Region
Loans Originated
154
Applications
189
Volume
$65 million
Offers loans directly to consumers
Overall Pricing
Acceptable
Overall Pull Through
Sound
Pricing and Pullthrough Overview
Average Rate Spread
-0.003%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$3,661
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
81.5%
Percentage of applications that result in closed loans
Safe Rate's Summary
Things to Think About
- Pricing may be below industry average
Report Card
Choice Financial Group performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Acceptable | Near industry average | |
Pull Through Closing Strength | Sound | Industry Standard | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Sound | Industry Standard | |
Jumbo | Sound | Industry Standard | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Sound | Industry Standard | |
Refinance | Acceptable | Near industry average | |
Places Geographic coverage | Sound | Multi-Regional · 5 metro areas · 16 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$426,104
Average Borrower Income
$239,227
Average Property Value
$623,961
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Sound | Sound | Sound | Strong | 135 | 87.7% | -0.002% | $3,506 |
Jumbo Loans | Sound | Sound | N/A | Sound | 18 | 11.7% | -0.014% | $7,493 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Sound | Sound | Sound | 138 | 89.6% | -0.002% | $3,604 |
Refinance | Acceptable | Acceptable | N/A | Sound | 16 | 10.4% | -0.012% | $4,510 |
Geographic Coverage
Metro Areas
4
States Served
16
We count Washington DC as a state
Avg Place Specialization
Sound
States with Loan Originations
AZCAFLGAMNMTNDNEOHSCSDTNTXWAWIWY
Top Metro Areas by Place Specialization Score
1
Fargo, ND, ND-MNMSA
Volume: 36Mix: 23.38%
Place Specialization
Strong
2
Grand Forks, ND, ND-MNMSA
Volume: 11Mix: 7.14%
Place Specialization
Sound
3
Minneapolis, MN-WIMSA
Volume: 18Mix: 11.69%
Place Specialization
Sound
4
Bismarck, ND, NDMSA
Volume: 11Mix: 7.14%
Place Specialization
Sound
Top States by Place Specialization Score
1
NDState
Volume: 73Mix: 47.40%
Place Specialization
Strong
2
MNState
Volume: 51Mix: 33.12%
Place Specialization
Strong
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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