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Cliffco, Inc.

Independent Mortgage CompanyUNIONDALE, NYDirect to Consumer

We analyzed every closed loan from Cliffco 934 loans across 1k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA · Jumbo
Place
Sound
Multi-Region · 7 mkts

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Safe Rate's Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and Jumbo loans

Things to Think About

  • Pricing may be below industry average

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Report Card

Cliffco, Inc. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+44.0 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Sound
Industry Standard
Top 60% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional8 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Strong
Acceptable
Sound
68373.1%
+0.409%Above
$3,738Fees
FHA Loans
Sound
Strong
Mediocre
Strong
19921.3%
+0.709%Above
$4,809Fees
VA Loans
Sound
Sound
171.8%
-0.064%Below
$4,245Fees
Jumbo Loans
Sound
Strong
Sound
353.7%
+0.342%Above
$2,792Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Acceptable
Strong
83789.6%
+0.414%Above
$3,844Fees
Refinance
Sound
Sound
Acceptable
Sound
9710.4%
+0.727%Above
$4,107Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
934
Applications
1,252
Volume
$495 million
Pricing & Closing
Avg Rate Spread
+0.440%
vs. market APOR
Avg Net Fees
$3,867
Origination − Credits
Pullthrough Rate
74.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$530,964
Avg Borrower Income
$249,308
Avg Property Value
$722,730

Geographic Coverage

Geographic Performance

Metro Areas
7
States Served
18
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

ALAZCACTDEFLGAILKYNCNJNYOHORPASCTXVA

Top Metro Areas by Place Specialization Score

1
Nassau County, NYMSA
Volume: 419Mix: 44.86%of portfolio
Place
Exceptional
2
New York, NY-NJMSA
Volume: 236Mix: 25.27%of portfolio
Place
Strong
3
Orlando, FLMSA
Volume: 46Mix: 4.93%of portfolio
Place
Sound
4
Newark, NJ, NJMSA
Volume: 25Mix: 2.68%of portfolio
Place
Sound
5
Lakewood, NJMSA
Volume: 16Mix: 1.71%of portfolio
Place
Sound
6
Kiryas Joel, NYMSA
Volume: 14Mix: 1.50%of portfolio
Place
Sound
7
Ocala, FL, FLMSA
Volume: 12Mix: 1.28%of portfolio
Place
Sound

Top States by Place Specialization Score

1
NYState
Volume: 674Mix: 72.16%of portfolio
Place
Exceptional
2
NJState
Volume: 70Mix: 7.49%of portfolio
Place
Strong
3
FLState
Volume: 100Mix: 10.71%of portfolio
Place
Sound
4
CTState
Volume: 17Mix: 1.82%of portfolio
Place
Sound
5
PAState
Volume: 14Mix: 1.50%of portfolio
Place
Acceptable
6
TXState
Volume: 18Mix: 1.93%of portfolio
Place
Acceptable
7
GAState
Volume: 11Mix: 1.18%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.