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CLIFFCO, INC.
Independent Mortgage Company|UNIONDALE, NY|Multi-Region
Loans Originated
934
Applications
1,252
Volume
$495 million
Offers loans directly to consumersSources loans from independent brokers
Overall Pricing
Acceptable
Overall Pull Through
Strong
Pricing and Pullthrough Overview
Average Rate Spread
+0.440%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$3,867
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
74.6%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and Jumbo loans
Things to Think About
- Pricing may be below industry average
Report Card
CLIFFCO, INC. performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Acceptable | Near industry average | |
Pull Through Closing Strength | Strong | Highly Competitive | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Strong | Highly Competitive | |
FHA | Strong | Highly Competitive | |
VA | Sound | Industry Standard | |
Jumbo | Strong | Highly Competitive | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Strong | Highly Competitive | |
Refinance | Sound | Industry Standard | |
Places Geographic coverage | Sound | Multi-Regional · 8 metro areas · 18 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$530,964
Average Borrower Income
$249,308
Average Property Value
$722,730
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Sound | Strong | Acceptable | Sound | 683 | 73.1% | +0.409% | $3,738 |
FHA Loans | Sound | Strong | Mediocre | Strong | 199 | 21.3% | +0.709% | $4,809 |
VA Loans | Sound | Sound | N/A | N/A | 17 | 1.8% | -0.064% | $4,245 |
Jumbo Loans | Sound | Strong | N/A | Sound | 35 | 3.7% | +0.342% | $2,792 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Sound | Strong | Acceptable | Strong | 837 | 89.6% | +0.414% | $3,844 |
Refinance | Sound | Sound | Acceptable | Sound | 97 | 10.4% | +0.727% | $4,107 |
Geographic Coverage
Metro Areas
7
States Served
18
We count Washington DC as a state
Avg Place Specialization
Sound
States with Loan Originations
ALAZCACTDEFLGAILKYNCNJNYOHORPASCTXVA
Top Metro Areas by Place Specialization Score
1
Nassau County, NYMSA
Volume: 419Mix: 44.86%
Place Specialization
Exceptional
2
New York, NY-NJMSA
Volume: 236Mix: 25.27%
Place Specialization
Strong
3
Orlando, FLMSA
Volume: 46Mix: 4.93%
Place Specialization
Sound
4
Newark, NJ, NJMSA
Volume: 25Mix: 2.68%
Place Specialization
Sound
5
Lakewood, NJMSA
Volume: 16Mix: 1.71%
Place Specialization
Sound
6
Kiryas Joel, NYMSA
Volume: 14Mix: 1.50%
Place Specialization
Sound
7
Ocala, FL, FLMSA
Volume: 12Mix: 1.28%
Place Specialization
Sound
Top States by Place Specialization Score
1
NYState
Volume: 674Mix: 72.16%
Place Specialization
Exceptional
2
NJState
Volume: 70Mix: 7.49%
Place Specialization
Strong
3
FLState
Volume: 100Mix: 10.71%
Place Specialization
Sound
4
CTState
Volume: 17Mix: 1.82%
Place Specialization
Sound
5
PAState
Volume: 14Mix: 1.50%
Place Specialization
Acceptable
6
TXState
Volume: 18Mix: 1.93%
Place Specialization
Acceptable
7
GAState
Volume: 11Mix: 1.18%
Place Specialization
Acceptable
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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